Maximus Tan

1) NTUC Starter Membership and Strategic Partnership Lead

• Spearheaded the innovation and launch of the NTUC Starter Membership in July 2023, targeting customers aged 17 to 25.
• Managed the product life cycle, including policy development, framework establishment, and progressive web application refinement.
• Forged strategic partnerships with external merchant partners, significantly boosting the Core Value Proposition (CVP) of the membership.
• Led cross-functional collaboration with C-suite, sales and channel, IT, transformation office, finance, and various social enterprises for successful product development.
• Negotiated, prepared, and finalized deals and partnerships to maintain and grow the organization's membership value proposition and revenue stream.
• Successfully achieved a 6% increase in membership acquisition, crossing the 1,000,000 mark overall between 2020 – 2021.
• Achieved KPI of 2500 NTUC Starter Members within 5 months of product launch.

2) Career Programme Management

• Conceptualized, planned, coordinated, and operationalized key programs.
• Directed the creative direction of programs, ensuring alignment with organizational goals.
• Enhanced the department's value proposition through the development and execution of impactful programs.
• Measured program success through customer satisfaction metrics and implemented improvements for continuous enhancement.
  

3) Stakeholder Management

• Collaborated with internal and external stakeholders to identify opportunities, streamline processes, and drive membership acquisition and customer value.
• Successfully negotiated and formalized an MOU with MM2 Asia to bring more value to over one million NTUC Union Members and NTUC Starter Members.
  

4) Policy Framework & Partnership Scorecard Development

• Developed and refined a comprehensive membership framework and policy for the NTUC Starter Membership product.
• Implemented a partnership scorecard through hypothesis testing and calculation, validating its effectiveness in gauging the suitability of strategic partners.
• Established a CVP partner framework to qualify and measure the success of Core Value Proposition (CVP) with merchant partners.
  

5) Change Management & Adoption

• Led change management initiatives for the introduction and adoption of the NTUC Starter Membership, ensuring a smooth transition and buy-in from stakeholders.
• Drove the refinement of the membership framework, effectively communicating changes and ensuring successful implementation through training and support mechanisms.
  

• Educate clients on various financial matters and provide professional recommendations on investment opportunities, products and services based on each clients' individual needs.
• Assists clients to build and execute wealth management strategies based on unique goals and objectives.
• Develops rationale and detail sales strategy through KYC.
• Expands customer base through community outreach and strategic business partnerships.

Achievements

• Achieved fast track premiere by exceeding sales KPI within 4 months of employment.
• Achieved Quality Club Elite for 2 consecutive year for achieving high sales target of at least $130,000 in personal sales and maintaining good compliance record.

• Rising Beyond Pte Ltd is a successful applicant of the North East Social Innovations Fund 2015 and supported by North East Community Development Council.
• Conducted target market research to scope out industry competition and identify opportunities.
• Developed key operational initiatives to drive business development.
• Aligned organizational objectives with company mission by collaboratively developing integrated strategies.
• Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
• Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
• Collaborated with internal team and external stakeholders to drive partnerships.

• Developed and implemented sales objectives and strategic plans to meet market needs and expand market shares.
• Identified and pursued valuable business opportunities to generate new company revenue and improving the enterprises double bottom line (profit and social).
• Planned and executed marketing initiatives and campaigns to promote business development.

Projects

1. Pop and Talent Hub (PaTH)

• Oversaw and managed the Pop and Talent Hub (PaTH) through partnering with social enterprises, space vendors, and logistic company, to successfully operationalized the weekly PaTH.
• Successfully increased annual revenue for PaTH by 14%.

2. Singapore Gifts Show by TTG Asia Media

• Conceptualized and managed organization's trade show booth including administrative logistics of events planning, event booking and event promotions.

• Assessment and administration of grant application.
• Sorted and organized files, spreadsheets and reports.
• Interacted with customers by phone, email or in-person to provide information.
• Completed research, compiled data, updated spreadsheets and produced timely reports.

• Written newsletter and article for new product launch (OSIM uVenus and OSIM uPhoria) which was published on their main website and social media platform.
• Collaborated with team members to help expand marketing channels.
• Helped with planning and facilitation of marketing events, and campaigns.
• Performed market analysis and researched latest trends.