Mavis Hwee Yin Chang

• Represented company at national and regional trade shows.
• Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
• Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
• Managed day-to-day office operations ensuring a professional and efficient working environment for the Managing Director and the team.
• Prepared comprehensive presentations for meetings with key stakeholders using PowerPoint or other visual aids.

• Proven ability to learn quickly and adapt to new situations.
• Maintained confidentiality and discretion while handling sensitive information relevant to company operations.

(Overview)
● Handled all business functions including Sales and Marketing, HR, relationship management and Ecommerce

(Sales and Marketing)
● Performed both hunting and farming
● Managed corporate deals, monthly & festive promotions
● Developed pricing strategy via PnL analysis
● Handled New Product Launches (NPI)
● Organized sales roadshows and events

(Digital Marketing)
● Developed Social Media/ Advertisement Content
● Managed Social Media Platforms
● Ran livestreams

(E-commerce)
● Initiated E-commerce sales
● Developed e-commerce system and capability

(Human Resource)
● Handled recruitment
● Trained & developed retail staff

Notable highlights:
(Sales and Marketing Initiatives)
★ Set up of E-commerce sales strategies during Covid-19 pandemic, increasing e-commerce sales from S$2-4K to S$30,000 per month
★ Sett up and ran FaceBook Live streaming session, generating new channel of revenue value at S$25,000 per session that is now performed quarterly
★ Developed and established customer relation management systems such as customer loyalty programme, memberships and its rewards, successfully doubling the membership count
★ Developed digital marketing capabilities via SEO/SEM, increasing the company's ranking and search result from 4th to 1st page

(Grant Applications)
★ Applied for SME government grants for all to fund all initiatives led

• Enhanced learning experiences by incorporating specialized tools and resources tailored to the needs of special education students.
• Supported students in developing social skills through structured activities and positive reinforcement techniques.
• Worked one-on-one with students to determine strengths, weaknesses, and learning patterns.
• Provided one-on-one support for students with learning disabilities, enabling them to excel in their coursework.

Oversaw IT innovation initiatives

Notable Highlights:
(Innovation Initiation)
★ Spearheaded Blackbox POC to encourage innovation across department & individual,
★ Involved in major initiation projects including:
- RFID drop box implementation for 24/7 book return
- Mobile Library Bus, Molly implementation
- Book vending machine implementation
- eLibraryHub development - conducted talks to educate on usage and content digitalization & IP clearance

(VIP Hosting)
★ Hosted Late Prime Minister Lee Kuan Yew in 2006 during visit to Woodlands Library