Matt Chin
Singapore
Summary
Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, and analytics, valued for adaptability and reliability.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Gecko Graphix International Pte Ltd
07.2022 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Elevated brand visibility across digital platforms by spearheading comprehensive social media strategies.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Assistant Account Manager
Gecko Graphix International Pte Ltd
05.2018 - 06.2022
- Anticipated clients' needs by staying in touch on regular basis.
- Analyzed and reported on customer activity, business trends and areas of concern.
- Participated in cross-functional projects, working collaboratively with colleagues from various departments to achieve shared goals.
- Assisted in the development of marketing strategies, leading to increased brand awareness and engagement.
- Assisted in the preparation of detailed reports for management review, highlighting key performance metrics related to account management activities.
- Enhanced client satisfaction by efficiently managing accounts and addressing concerns promptly.
- Coordinated closely with internal teams to ensure timely and accurate delivery of products or services to clients.
Business Development Manager
Eletex Engineering Pte Ltd
12.2017 - 05.2018
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Generated new business with marketing initiatives and strategic plans.
Marketing Executive
Times Publishing Limited (ETL Learning)
01.2017 - 12.2017
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Launched marketing activities for new product lines and market penetration.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Education
Bachelor of Communication - Professional Communication
RMIT University
Singapore01.2015
Diploma in Media & Communication -
Singapore Polytechnic
Singapore01.2010
Skills
- Branding
- Business Development and Planning
- Digital Marketing
- Digital Advertising Expertise
- Social Media Advertising Strategy
- Adobe After Effects Proficiency
- Proficient in Adobe Illustrator
- Proficient in Adobe Photoshop
- WordPress Content Management
- Experience with SHOPLINE E-Commerce Management
Timeline
Digital Marketing Manager
Gecko Graphix International Pte Ltd
07.2022 - Current
Assistant Account Manager
Gecko Graphix International Pte Ltd
05.2018 - 06.2022
Business Development Manager
Eletex Engineering Pte Ltd
12.2017 - 05.2018
Marketing Executive
Times Publishing Limited (ETL Learning)
01.2017 - 12.2017
Bachelor of Communication - Professional Communication
RMIT University
Diploma in Media & Communication -
Singapore Polytechnic
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