Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Mathilda Kuek

Singapore

Summary

Data-driven marketing professional (3+ years) with a strong foundation in financial services marketing including a stint at a fintech. Successfully applied strategic thinking, product awareness, and client relationship management across diverse marketing functions, driving growth for organizations and optimizing campaigns. Eager to leverage this well-rounded skillset and passion for innovation to excel in Bybit's dynamic crypto space.

Overview

6
6
years of professional experience

Work History

Marketing, Product & Relationship Manager

Planworth Global Factoring (S'pore) Pte Ltd
Singapore
01.2020 - Current
  • Successfully transitioned into a marketing and partnerships role, leveraging a deep understanding of market trends to drive strategic initiatives and forge key industry alliances.
  • Led a comprehensive rebranding initiative and office renovation, ensuring both align with corporate objectives, marketing and branding.
  • Managed end-to-end account onboarding and servicing for portfolio of clients, demonstrating exemplary underwriting ability and exceptional client relationship management and retention skills.
  • Launched innovative financial products that strategically balanced company profitability and risk management, driving client growth and meeting market demands.
  • Drove substantial portfolio growth through strategic account management and deployed innovative financial solutions, showcasing a robust analytical skill set and adept problem-solving.
  • Developed and implemented internal system enhancements, significantly improving operational efficiency and cultivating a positive, productive work culture.

Marketing, Data & Strategy Analyst

DriveWealth
New Jersey
10.2019 - 12.2020
  • Crafted compelling pitch decks for prospects and funding series from extensive cross-departmental research, showcasing a keen ability to blend market analysis with storytelling to attract investment and partnership opportunities
  • Conducted in-depth market research, aligning corporate strategies with emerging fintech trends and developed comprehensive financial models for revenue forecasting
  • Generated crucial data and insights for marketing strategy optimization, supporting the firm's positioning in the competitive fintech sector
  • Undertook rigorous market research and competitive analysis, laying the groundwork for innovative pricing structures that enhanced product competitiveness in the fintech marketplace
  • Spearheaded initiatives to build scalable infrastructures, including invoice automation systems, enhancing operational efficiency within a fintech context

Financial Analyst Intern

EFG Asset Management
Singapore
05.2018 - 07.2018
  • Led a team-based research project on the media industry, presenting findings to global CIO and CEO, showcasing leadership and analytical capabilities
  • Compiled equity reports and briefing summaries, supporting senior portfolio managers in their decision-making processes.

Education

Economics & Business -

Drew University
New Jersey, USA

University of Manchester
Manchester, UK

Skills

  • Marketing Strategy & Campaign Management
  • Market Research & Analysis
  • Product Development & Innovation
  • Strategic Partnerships & Relationship Management
  • Data Analysis & Insights Generation
  • Industry Research & Presentation

Languages

  • English, proficient
  • Chinese, conversational

Timeline

Marketing, Product & Relationship Manager

Planworth Global Factoring (S'pore) Pte Ltd
01.2020 - Current

Marketing, Data & Strategy Analyst

DriveWealth
10.2019 - 12.2020

Financial Analyst Intern

EFG Asset Management
05.2018 - 07.2018

Economics & Business -

Drew University

University of Manchester

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Mathilda Kuek