Mashel Gill
Communications, Branding & Marketing Specialist
Summary
Professional with strong expertise in marketing communications, ready to drive impactful strategies. Adept at creating compelling content, managing campaigns, and utilizing digital marketing tools. Known for exceptional collaboration skills and adaptability, ensuring seamless team efforts and successful outcomes. Highly valued for creativity, strategic thinking, and reliability in delivering results.
Overview
14
14
years of professional experience
Work History
Communications Specialist
Mercedes-Benz Pte Ltd
10.2024 - 04.2025
- Spearheaded the development of a comprehensive internal communications model to streamline collaboration across Singapore and 26 global markets, enhancing alignment between regional teams and leadership.
- Designed and launched an interactive SharePoint communications hub, significantly improving project visibility, stakeholder engagement, and internal knowledge sharing.
- Created visually compelling project status reports and dashboards that enabled C-suite and senior management to better assess milestones, risks, and progress.
- Authored and managed all content on the internal Social Intranet, including success stories, milestone achievements, and strategic updates, boosting readership and team morale.
- Produced and edited high-impact videos for internal broadcasts and leadership presentations, increasing message clarity and engagement among global teams.
- 6 months contract
Branding & Marketing Executive
HSM Marine Engineering Pte Ltd
07.2023 - 07.2024
- Led the full-scale rebranding of HSM Marine and its sister entity Stark Marine, including website revamp, corporate identity, name cards, brochures, and EDMs.
- Conceptualized and executed high-impact marketing campaigns on LinkedIn and Google Ads, driving targeted traffic and significantly boosting lead generation.
- Authored and designed all website and brochure content, ensuring clear messaging and consistent branding across digital and print assets.
- Conducted market trend analysis, customer insight reviews, and competitor benchmarking to shape marketing strategies that delivered measurable results.
- Managed and optimized the marketing budget with precision, delivering strong ROI on all campaigns.
- Curated personalized corporate gift packages that received exceptional praise from management and clients for creativity, quality, and branding alignment.
- Used data-driven insights to monitor campaign effectiveness and continuously refine strategies for better engagement and conversion rates.
- Successfully secured key business appointments at the prestigious Posidonia Trade Show in Greece, expanding business development opportunities for the marine division.
- Planned and executed a high-profile wedding event for company leadership, attended by key clients. I received wide acclaim and personal recognition for flawless coordination and creative flair.
Senior Corporate Communications Executive
Bestlabs Pte Ltd
06.2021 - 06.2023
- Fast-tracked to Senior Executive within just two weeks of joining, recognizing strong performance and leadership potential across the company's five diverse business units (marine, steel, calibration, restaurant, and bar).
- Spearheaded revenue growth and brand visibility for two F&B entities during the Covid-19 period through strategic media outreach, TV advertising placements, and complete brand design.
- Launched high-converting EDM campaigns for the calibration arm, generating new client leads and strengthening B2B engagement.
- Provided direct executive support to the Managing Director & CEO, managing complex calendars, international travel, and high-level meeting coordination.
- Acted as the central communications liaison across departments to streamline internal processes and foster a collaborative company culture.
- Coordinated and facilitated weekly cross-functional meetings, ensuring alignment on operational and marketing goals.
- Compiled, analyzed, and presented detailed sales and financial reports to senior leadership to guide strategic decision-making.
Communications Assistant
Avemore Pte Ltd
02.2018 - 03.2021
- Proofread, edited, and refined internal and external corporate materials to ensure brand consistency.
- Supported senior communications executives in planning and executing integrated campaigns, contributing to content development.
- Played a key role in crisis communications planning by ensuring prompt and appropriate email responses.
- Assisted in creating impactful presentations for internal briefings and external stakeholders.
Senior Admin Executive
ST Logistics Pte Ltd (Army Logistics Base)
05.2013 - 11.2017
- Participated in official SAF Passing Out Parades, where I was entrusted with the ceremonial responsibility of handling and distributing rifles to SAF units.
- Managed and processed large volumes of sensitive SAF documentation with precision and strict adherence to data accuracy standards.
- Maintained meticulous records and ensured seamless data entry, supporting the operational needs of SAF units.
- Acted as a primary liaison for high-ranking army officers, handling walk-in, phone, and email enquiries with professionalism and discretion.
- Recognized for a warm, customer-centric approach that built trust and rapport with officers, making communication smoother and more efficient.
Training Executive
Kingdoms Realty Pte Ltd
03.2011 - 05.2012
- Created compelling and visually engaging presentations tailored for client meetings, ensuring complex information was simplified and easy to understand.
- Conducted in-office client meetings to present company services and showcase available properties for sale or rent.
Education
Advanced Diploma - Mass Communications
MDIS
Singapore01.2009
'O' Levels -
Hua Yi Secondary
Singapore01.2005
Skills
- Corporate communications strategy
Social media management
Marketing
Email marketing
Influencer outreach
Media relations
Crisis management
Analytics reporting
Graphics development
Effective problem resolution
Teamwork and collaboration
Excellent communication
Interpersonal skills
Adaptability
Section name
- Dear Hiring Team
- What if your next marketing & communications hire could write like a storyteller, strategize like a brand consultant, and execute like a campaign manager — all while juggling stakeholder expectations, creative deadlines, and a touch of Adobe magic?
- That’s where I come in.
- With experience leading rebrands, launching campaigns, building interactive SharePoint hubs for global IT teams, and turning “boring” technical updates into content people actually want to read — I’ve made a career out of transforming complexity into clarity. Whether I’m reviving a marine engineering company’s brand presence or driving revenue for F&B outlets during a pandemic, I bring energy, empathy, and results to everything I do.
- My superpower? I make people care. About your product, your story, your brand — even your dashboards.
- I’m now seeking to bring that same creative-meets-strategic magic to a forward-thinking team that values bold ideas, clean communication, and marketing that actually works.
- Can we connect for a quick chat? I’d love to show you how I can add value to your brand story.
- Warm regards
- Mashel Gill
Timeline
Communications Specialist
Mercedes-Benz Pte Ltd
10.2024 - 04.2025
Branding & Marketing Executive
HSM Marine Engineering Pte Ltd
07.2023 - 07.2024
Senior Corporate Communications Executive
Bestlabs Pte Ltd
06.2021 - 06.2023
Communications Assistant
Avemore Pte Ltd
02.2018 - 03.2021
Senior Admin Executive
ST Logistics Pte Ltd (Army Logistics Base)
05.2013 - 11.2017
Training Executive
Kingdoms Realty Pte Ltd
03.2011 - 05.2012
Advanced Diploma - Mass Communications
MDIS
'O' Levels -
Hua Yi Secondary
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