MARY GRACE DELA CRUZ
Summary
Energetic leader promotes 15 years of industry experience with superior record of accomplishment. Ambitious and highly motivated Assistant Director of Student Recruitmet surpasses demanding objectives and achieves or exceeds set goals. Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated Customer service expertise, including competitive offerings, pricing, and market positioning.
Overview
18
18
years of professional experience
Work History
Assistant Director, Student Recruitment
SSTC Institute
04.2023 - Current
- Developing and executing strategic plans to achieve sales targets
- Leading and motivating teams of Sales Representatives to develop customer relations, increase market share and sales revenue
- Overseeing sales team in recruitment and creating training programmes to train new and existing employees in the sales department.
- Understanding and communicating the organisation's value propositions and processes through proposals and presentations.
- Monitoring supply and demand, competitor offers and costs to determine and adjust selling prices.
- Forecasting and creating annual sales quotas for regions and territories to determine sales objectives and maintaining relationships with recruitment partners-agencies
- Analysing market trends and results to determine annual unit and gross profit-plans
- Streamlined communication between teachers, parents, and administrators to foster a collaborative learning environment.
- Oversaw the recruitment, hiring, and onboarding process for new educators to maintain a high-quality teaching staff.
- Implemented effective conflict resolution strategies for resolving issues among faculty members or between students.
- Fostered a positive school culture by promoting open communication among staff members and celebrating successes together as a team.
- Assisted the Director in developing innovative programs to improve students'' academic performance and retention rate.
- Developed strong relationships with community partners to enhance educational opportunities for students.
- Coordinated field trips or off-campus activities that promote experiential learning opportunities outside the classroom setting.
Senior Director of Marketing
American Center for Education
09.2022 - 03.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted email marketing campaigns and social media strategies.
- Launched innovative social media campaigns that generated buzz and attracted new customers.
- Developed creative content for digital platforms, driving traffic and generating leads.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Achieved departmental goals by developing and implementing strategic plans and initiatives to increase the number of students
- Streamlined operations for increased efficiency with process improvements and automation.
Store Manager Trainee
DFI Retail Group
07.2020 - 08.2022
- Enhanced customer satisfaction by addressing and resolving complaints promptly and professionally.
- Answered questions about store policies and addressed customer concerns.
- Conducted regular performance evaluations for staff members, providing constructive feedback to support their career progression.
- Organized special events such as product launches or seasonal sales campaigns that attracted new customers to the store.
- Maintained a clean and visually appealing store environment that facilitated an enjoyable shopping experience for customers.
- Monitored daily store operations to ensure compliance with company policies, safety regulations, and government guidelines.
- Increased store sales by implementing effective merchandising strategies and creating eye-catching displays.
- Negotiated with suppliers and vendors for better terms, securing advantageous deals that contributed to increased profit margins.
- Collaborated with other department leaders to develop store-wide promotions and marketing initiatives that drove customer traffic.
- Improved employee retention rates by fostering a positive work environment that encouraged professional growth and development.
Deputy Director Sales and Marketing Department
TMC Academy
03.2018 - 06.2020
- Fostered a positive work environment by promoting collaboration, transparency, and open communication among team members.
- Developed strategic plans to achieve organizational goals, ensuring alignment with company''s mission and vision.
- Coordinated cross-functional teams to successfully execute large-scale projects on time and within budget constraints.
- Oversaw project management efforts, ensuring timely completion of projects within allocated budgets and scope.
- Monitored performance metrics, analyzing trends to identify areas requiring attention or improvement.
- Increased overall gross profit of 50% above the plan by identifying areas of improvement and implementing necessary changes
Assistant Director Sales and Marketing Department
TEG International College
10.2014 - 03.2018
- Streamlined communication between teachers, parents, and administrators to foster a collaborative learning environment.
- Oversaw the recruitment, hiring, and onboarding process for new educators to maintain a high-quality teaching staff.
- Implemented effective conflict resolution strategies for resolving issues among faculty members or between students.
- Mentored new teachers through observation, feedback, and professional development opportunities.
- Developed strong relationships with recruitment partners to enhance educational opportunities for students.
- Planned and executed successful special events, such as college fairs, open houses, and seminars.
- Increased student engagement by incorporating real-life examples and hands-on activities.
- Increased operational efficiency, reviewing and optimizing departmental workflows.
- Organized professional development workshops for staff, enhancing skills and boosting team capabilities.
- Facilitated cross-departmental collaboration to achieve strategic objectives, fostering culture of teamwork and innovation.
Programme Leader
JBS International College
05.2013 - 10.2014
- Promoted a positive work environment by cultivating open communication channels within the team and addressing concerns promptly.
- Implemented well-received activities and events.
- .Effectively managed time-sensitive projects delivering results within deadlines without compromising quality standards.
- Monitored program performance through regular evaluations, identifying areas for improvement and implementing necessary changes.
- Improved program efficiency by streamlining processes and implementing best practices.
- Ensured regulatory compliance at all levels of operation while maintaining high-quality services within the program scope.
- Developed and executed strategic plans for program enhancement, resulting in higher participant satisfaction.
- Led a team of dedicated professionals, providing guidance and mentorship to ensure their success in achieving program objectives.
- Designed innovative training materials, enhancing the learning experience for participants and promoting skill development.
Administration Manager / Language Programme Mngr
Bristol Business School
04.2012 - 05.2013
- Supervised a team of administrative professionals, providing guidance, support, and constructive feedback to ensure high-quality service delivery.
- Managed budgets and financial reporting, enabling effective allocation of resources and timely identification of potential cost savings.
- Developed effective filing systems that streamlined document retrieval, increasing efficiency within the workplace.
- Collaborated with leaders from other departments to achieve consistent processes and maximize efficiency of resources.
- Prepared comprehensive reports on departmental performance for senior management, enabling informed decision-making and strategic planning efforts.
- Streamlined office processes by implementing efficient administrative systems, resulting in increased productivity and reduced operational costs.
Assistant Sales and Marketing Manager
ERC Institute
09.2010 - 02.2012
- Optimized pricing structures based on market research findings, striking a balance between competitiveness and profitability goals.
- Cultivated an open feedback culture within the team, encouraging ongoing learning from both successes and failures in pursuit of excellence in sales performance.
- Established company presence in new markets by developing tailored marketing strategies that catered to regional preferences.
- Played a pivotal role in the launch of several successful product lines by collaborating closely with product development teams to ensure market readiness and demand.
- Increased sales revenue by strategizing and implementing effective marketing campaigns.
- Started 6 Foreign Language programme with at least minimum of 15 students per class
- Achieve 900 over students for foreign language programme for the first year
- Develop preparatory programme for GCE O'Level. Started the first intake with minimum 10 students.
Senior Course Consultant
Cambridge Institute
04.2008 - 08.2010
- Enhanced client satisfaction by providing personalized course recommendations based on individual needs and goals.
- Implemented an effective feedback system to gather input from students and instructors, using data to continuously improve course quality and delivery methods.
- Collaborated with educational institutions to develop customized training programs for corporate clients, resulting in successful partnerships and increased revenue.
- Assisted in the development of promotional materials highlighting key benefits of enrolling in various courses offered by the organization.
- Created detailed reports analyzing enrollment trends, facilitating informed decision-making regarding course adjustments or additions.
- Increased course enrollment rates through targeted marketing strategies and persuasive communication techniques.
- Streamlined the course registration process, improving overall efficiency and reducing administrative workload.
Administrator
Cambridge Institute
12.2006 - 03.2008
- Managed daily school activities, overseeing scheduling, staffing, and facility maintenance tasks to ensure smooth operations.
- Served as liaison between parents and students.
- Streamlined school operations by implementing efficient administrative processes and procedures.
- Met with parents of prospective students to discuss student needs and school offerings.
- Coordinated school facility use with maintenance personnel to achieve equitable access.
- Boosted student enrollment rates with strategic marketing initiatives and community outreach programs.
- Set academic and behavioral standards for students.
- Ensured a safe learning environment by establishing strict safety protocols and emergency response plans.
- Handled disciplinary referrals with calm, logical approach to student behavior.
- Maintained compliance with respective government organizations regulations governing educational institutions ensuring the school''s good standing and reputation in the community.
Education
Bachelor of Science - Secretarial Studies And Office Administration
Manila Central University
Caloocan City Philippines04.1999
Diploma in Secretarial Administration - Business
Manila Central University
Caloocan City Philippines04.1998
Skills
- An accomplished performance manager
- Customer oriented
- Dedicated to high level of satisfaction
- Proven supervisory and time management skills
- Excellent communication skills, verbal and written
- Able to perform in a fast-paced and dynamic environment
- Detail oriented and can work with minimal supervision
- High degree of integrity
- Outstanding sales experience and results
- Great interpersonal and communication skills in dealing with international students
- Proficient in all windows operating system
- Specializing in recruiting and managing international students to Singapore
- Organize and conduct special language and customized projects with several Korean Universities on a regular basis
- Accommodate and provide summer language camps of Other ASEAN students (Korea, Thailand, Mongolia, Vietnam)
Accomplishments
TEG International College
* Best Sales Performance Award 2016
* Best Sales Performance Award 2015
JBS International College
* Pillar of Service Award 2013
Cambridge Institute
* Long Service Award 2009
* Most Dedicated Staff award 2007
Timeline
Assistant Director, Student Recruitment
SSTC Institute
04.2023 - Current
Senior Director of Marketing
American Center for Education
09.2022 - 03.2023
Store Manager Trainee
DFI Retail Group
07.2020 - 08.2022
Deputy Director Sales and Marketing Department
TMC Academy
03.2018 - 06.2020
Assistant Director Sales and Marketing Department
TEG International College
10.2014 - 03.2018
Programme Leader
JBS International College
05.2013 - 10.2014
Administration Manager / Language Programme Mngr
Bristol Business School
04.2012 - 05.2013
Assistant Sales and Marketing Manager
ERC Institute
09.2010 - 02.2012
Senior Course Consultant
Cambridge Institute
04.2008 - 08.2010
Administrator
Cambridge Institute
12.2006 - 03.2008
Bachelor of Science - Secretarial Studies And Office Administration
Manila Central University
Diploma in Secretarial Administration - Business
Manila Central University
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