Summary
Overview
Work History
Education
Skills
Timeline
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MARYAM SAKEENAH

Senior Digital Marketing Specialist | Performance Media | Campaign Analytics | CRO Strategy
Singapore

Summary

Experienced digital marketing professional with 9+ years of industry experience. Specializing in leading digital acquisition and website conversion strategy for global brands like Tiffany, L'Oréal, IKEA, and Standard Chartered Bank. Certified as specialist on Google Ads, Meta, and Analytics platforms to drive data-driven strategies and revenue growth.

Overview

10
10
years of professional experience

Work History

Lead Consultant

Yieldify
07.2020 - Current
  • Company Overview: SaaS e-commerce focusing on strategies to boost on-site conversion rate and AOV
  • Led, tested, implemented, and delivered website commercial success per client by managing a portfolio of 11+ clients (Clarins, L'Oreal ANZ Group, IKEA, Crocs,Tiffany) by driving up revenue and conversion rate for clients on their e-commerce websites.
  • Pitched and recommended digital insights and implemented personalized solutions that drove up website revenue. Hence, accomplished and proved an average of 95% retention rate of existing client portfolio for 2024 and Q1 2025, driving additional revenue up to US$50,000 per quarter in 2024 Q2.
  • Led and performed gap analysis in email remarketing content and strategy, resulting in lift in email open rate by 20% and click through rate by 30%.
  • Drove data analysis on Google Analytics and Adobe Analytics to harness actionable insights in optimizing campaign strategies and boosting website conversion rate by 15%.

Performance Activation Specialist

Iprospect (Dentsu Aegis)
01.2019 - 06.2020
  • Led and delivered best-in-class online media strategies for Standard Chartered Bank (Global) to deliver a 30% increase in ROI through identification and benchmarking of existing paid media buys.
  • Created and implemented social media strategies across Meta, LinkedIn, Twitter (X), resulting in 50% higher engagement and lift in 30% leads generated
  • Led audit of existing digital marketing strategy for Standard Chartered Bank regional client teams by reviewing and pitching best practices that improve ROI up to 20%.
  • Key win: Received a written acknowledgment as a form of appraisal by key client - Standard Chartered Bank for outstanding performance, customer service, and delivery of digital campaign performance.

Performance Executive

PHD (Omnicom Media Group)
12.2016 - 12.2018
  • Managed a portfolio of 4 clients (Ferrero, Great Eastern Life, HP, Mango) to boost their performance media, user acquisition rate on Google Search, Facebook and Twitter by managing and running marketing campaigns, adapting strategies and building strong client relationships.
  • Implemented an automated Search ad extension to deliver an increase in click-through rates of up to 200% for a single campaign.

Marketing Executive

Stream Peak International
06.2016 - 12.2016

Project Executive

Ministry of Communications and Information
01.2015 - 01.2016

Education

Bachelor of Arts and Social Sciences (Sociology) (Honors) - Sociology

National University of Singapore (NUS)
Singapore

Student Exchange Programme -

Monash University
Australia

Summer School -

Tecnológico De Monterrey
Mexico

Skills

Digital Marketing

Email Marketing

Search Engine Marketing

Campaign Optimization

Social Media Strategy

Conversion Rate Optimization

Client Relationship Management

Revenue Optimization

Revenue Growth

Strategic Planning

Market Research

Project Management

Performance Tracking

Data Analysis

Stakeholder Management

Customer Relationship Management

Presentation Skills

Timeline

Lead Consultant

Yieldify
07.2020 - Current

Performance Activation Specialist

Iprospect (Dentsu Aegis)
01.2019 - 06.2020

Performance Executive

PHD (Omnicom Media Group)
12.2016 - 12.2018

Marketing Executive

Stream Peak International
06.2016 - 12.2016

Project Executive

Ministry of Communications and Information
01.2015 - 01.2016

Bachelor of Arts and Social Sciences (Sociology) (Honors) - Sociology

National University of Singapore (NUS)

Student Exchange Programme -

Monash University

Summer School -

Tecnológico De Monterrey

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MARYAM SAKEENAHSenior Digital Marketing Specialist | Performance Media | Campaign Analytics | CRO Strategy