Summary
Overview
Work History
Education
Skills
Software
Hi, I’m

Mark Siew

Versatile And Dynamic Professional With 16 Years Of Creative, Advertising And Marketing Experience Across Agency, Client And Self-employed Environments.
SG

Summary

With over 15 years of client and agency experience, I am constantly exposed to new and enriching experiences to further develop skill sets and team management skills. Currently, I am part of the stakeholder senior management team and manage a team of 14 marketing juniors including five direct reports to accomplish challenging objectives driven by ROIs and lead the creative direction for Subaru Asia. I am a collaborative team leader dedicated to partnering with co-workers to promote a positive and empowering work culture. I possess documented strengths in building and maintaining relationships with a diverse range of stakeholders within dynamic and fast-paced settings.

As a small business owner of a successful communications and design agency for 10 years and oversee all aspects of client relationships and business operations and development, in addition to functioning as creative director for client projects.

I am focused on pushing the limits of my imagination, devising endless possibilities to share a narrative, crafting ideas into tangible content, inspiring and being inspired by my team, and applying problem-solving skills in ways that deliver meaningful and effective results.

Overview

16
years of professional experience
30

Brands and more

2

Languages

Work History

Motor Image Enterprises Pte. Ltd.
SINGAPORE

Senior Manager, Regional Marketing
03.2022 - Current

Job overview

  • Oversee entire creative strategy, product branding, digital assets management and usage compliance, and social media activation for Subaru Asia across Singapore, Malaysia, Vietnam, Philippines, Taiwan, Hong Kong, Cambodia and Thailand
  • Develop product persona with Managing Director to execute creative development for product launches and advertising activities on digital and traditional platforms.
  • Consolidated feedback from media partners, and dealers and evaluated internal reports to successfully develop a new brand 360 campaign for Subaru Asia to re-establish brand equity and consumer recognition for the brand.
  • Successfully supervised 3 regional key events including developing content for key stakeholders for Subaru Asia Dealer's Conference to communicate marketing and business strategies for network confidence.
  • Established an in-house creative team of five members to support regional marketing activities, and decreased 200% of marketing expenses and boosted 50% increase in project management efficiency.
  • Created social media platform success with increased TikTok followers from 40 to 20,000 in 8 months with over 20,000 engagements.
  • Implemented new social media strategies by hiring the right talent, interfacing with external PR agency for regional social media KOLs and media engagement for product campaigns and created training programs to enable sales consultants to be social media savvy.
  • Conduct weekly and monthly meetings with the Managing Director to review and analyze reports and traffic to track campaign engagements and funnel activities to correct and improve leads and retail conversions.
  • Improved team productivity by ensuring every member is empowered to carry out their duties and feel supported, and motivated with team incentives.
  • Represent Managing Director to evaluate and sign off on all creative, social media, and mid-level activities including budgets, operational activities, and external agencies engagements.

Minc Communications
Singapore

Co-founder, Creative Director
01.2011 - 01.2021

Job overview

  • Built the business upon core values of trust and understanding to collaborate with clients to develop and deliver compelling creative and branding solutions.
  • Portfolio of clients included over 80% of hotels in Singapore including InterContinental Singapore, Parkroyal Hotel Group, and Hilton Singapore, and signed regional contracts with Conrad Maldives and InterContinental Osaka, to major F&B operations, as well as Moët Hennessy Diageo for product launch of Chandon in Singapore.
  • Networked with other businesses and customers to increase sales opportunities and retainer contacts with Park Hotel Clarke Quay and Imdex Asia, Rotorcraft and Unmanned Systems Asia.
  • Established foundational processes for business operations.
  • Hired, mentored, and trained junior designers to help enhance skills and capabilities.
  • Monitored industry trends to keep creative materials fresh and engaging for client campaigns.
  • Created creative briefs and timelines to manage the creative process from concept to completion.

Fairmont Singapore And Swissôtel The Stamford | RC Hotels Pte. Ltd.
Singapore

Assistant Manager, Creative Services
09.2007 - 10.2010

Job overview

  • Supervised creative team in brand, image, and daily promotion to support Marketing Communications for 2 hotels, 10+ restaurants, spa, and convention center.
  • Managed external vendors for end production activities as well as monitoring expenditure costs.
  • Developed creative design for advertisements, print materials, brochures, banners, and digital platforms
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.

Education

Temasek Polytechnic
Singapore

High School Diploma
07.1999 - 05.2002

University Overview

Skills

    Marketing and advertising

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Software

Adobe Creative Suite

Microsoft Office

Asana

Figma

Mark SiewVersatile And Dynamic Professional With 16 Years Of Creative, Advertising And Marketing Experience Across Agency, Client And Self-employed Environments.