Mark Wang
Singapore
Summary
Mark is a seasoned marketing professional with a proven track record of success in driving revenue growth through effective marketing strategies. With over 10 years of experience in the industry, Mark has honed his skills in digital marketing, brand management, and customer acquisition. Throughout his career, Mark has worked with a wide range of clients, from startups to top listed companies. His ability to understand each client's unique needs and develop customized marketing solutions has made him a highly sought-after consultant in the industry. Mark's expertise in digital marketing is second to none. He has a deep understanding of search engine optimization, pay-per-click advertising, and social media marketing, and has helped numerous clients to achieve top rankings and increased visibility online. In addition to his digital marketing skills, Mark is also a skilled brand and account manager. He has worked with companies to develop and launch new brands, as well as to refresh and reposition existing ones. His ability to create compelling brand stories and deliver them through effective marketing campaigns has led to increased brand recognition and customer loyalty for his clients. Mark's passion for customer acquisition is evident in his work. He has a deep understanding of the customer journey and has developed effective strategies for engaging customers at every stage of the buying process. His ability to identify and target the right audience has resulted in increased conversion rates and revenue growth for his clients. Mark is a dynamic and results-driven professional who is dedicated to helping his clients achieve their marketing goals. His ability to think creatively and strategically, coupled with his extensive experience and expertise, make him an invaluable asset to any marketing team. If you're looking for a marketing consultant who can help you drive revenue growth and achieve your marketing goals, look no further than Mark. Connect with him on LinkedIn at www.linkedin.com/in/markthewild to learn more about how he can help you take your marketing to the next level.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Head of Growth
8I Holdings
02.2023 - 11.2023
- Increased customer acquisition by developing and implementing targeted marketing campaigns.
- Enhanced revenue growth by identifying new market opportunities and launching new products.
- Optimized user engagement through data-driven strategies and personalized content development.
- Improved conversion rates by refining the sales funnel process and leveraging user analytics.
- Streamlined internal processes for improved efficiency, driving faster decision-making and optimized resource allocation.
- Master Trainer of Advanced AI for Revenue Generation Course.
- Crafted Syllabus for Advanced AI and Coaching Materials for trainers
- Developed pricing strategies to maximize profits while ensuring customer satisfaction.
- Collaborated closely with sales teams to develop effective lead generation strategies, resulting in a consistent pipeline of high-quality prospects.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
Head of Growth
GoodWhale - Investing Simplified
02.2023 - 11.2023
- Increased customer acquisition by developing and implementing targeted marketing campaigns.
- Enhanced revenue growth by identifying new market opportunities and launching new products.
- Improved conversion rates by refining the sales funnel process and leveraging user analytics.
- Optimized user engagement through data-driven strategies and personalized content development.
- Established strategic partnerships to expand brand reach and increase overall company visibility.
- Managed budgets effectively, ensuring adequate funding for high-impact initiatives while maintaining fiscal responsibility.
Vice President
Motorist.sg
07.2019 - 04.2020
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Clarified roles, responsibilities and expectations of staff.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Increased sales by 15% through aggressive sales program overhaul, market campaigns and new product launches.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Oversaw divisional marketing, advertising and new product development.
Executive Director
Mogo Co Ltd
01.2017 - 04.2020
- Founder & CEO
- One of the largest operating e-commerce In Yangon, Myanmar
- E-commerce and marketing was the easy part, setting up the supply chain in the last frontier was the most challenging yet fruitful result
- Building a passionate and driven international team was the best.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Defined company roles and responsibilities to establish and enhance processes.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
Professional Marketing Consultant
Self-employeed
01.2018 - Current
- Consulted with clients on business issues and developed innovative proposals.
- Planned and executed events and marketing programs to increase qualified leads.
- Provide training to professional levels of marketing staff to achieve goals on various levels.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Develop Sales and Marketing integration plans for client through tiered training
Head of Growth
Moovaz - Relocation Platform for Global Citizens
05.2022 - 01.2023
- Increased customer acquisition by developing and implementing targeted marketing campaigns.
- Enhanced revenue growth by identifying new market opportunities and launching new products.
- Optimized user engagement through data-driven strategies and personalized content development.
- Improved conversion rates by refining the sales funnel process and leveraging user analytics.
- Streamlined internal processes for improved efficiency, driving faster decision-making and optimized resource allocation.
- Championed the use of cutting-edge growth hacking techniques to rapidly scale the business and gain a competitive edge within the industry.
Chief Executive Officer, Founder
EVFY Singapore
06.2021 - 07.2022
- Evfy - A merger between "GetVan.com.sg" (logtech) & "Okwhere.co" (sustainable last-mile), coming together as a full suite eco last-mile logtech solutions provider
- Evfy provides a 100% electric van fleet, warehousing, proprietary fleet-management logtech and van-hailing services
- Backed and seed funded by Axxel, Moovaz, BTFV and Angels, Evfy aims to make an actual impact in reducing carbon emission footprints in last-mile logistics.
- Established foundational processes for business operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Executive Director
Suburb Pte Ltd
01.2015 - 06.2016
- Co-founded social estate community app, both on Android and Appstore
- Exclusive estate community management with unique features
- Angel Funding Secured & Winning Team of HDB Hackathon.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Led successful fundraising campaigns, securing critical resources for program development and expansion.
Media Sales
Mediacorp Pte Ltd
01.2008 - 12.2012
- Integrated Media Sales and account management
- News Radio and Press transiting to Integrated Media including TV, Print, OOH and Digital.
- Boosted advertising sales by developing strategic media plans tailored to client needs and objectives.
- Established long-term relationships with clients, fostering trust and loyalty through exceptional service and communication.
- Generated new business opportunities by networking, attending industry events, and conducting market research.
- Maximized revenue potential with thorough understanding of client goals, market trends, and advertising strategies.
- Provided expert advice on media planning, buying, and strategy development for a diverse range of clients.
- Collaborated closely with creative teams to develop compelling ad campaigns designed to engage target audiences.
- Negotiated favorable rates for clients by leveraging strong vendor relationships and knowledge of industry pricing standards.
- Exceeded quarterly sales targets consistently through diligent prospecting efforts and effective account management strategies.
Creative Marketing Manager
Andana Spa (Paragon)
01.2006 - 07.2007
- Creative media campaigns and media buys
- Crafting Marketing Plan.
- Skilled at working independently and collaboratively in a team environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Cultivated interpersonal skills by building positive relationships with others.
Weapons Systems Officer (ATC)
Singapore Armed Forces (SAF)
07.2001 - 07.2003
- 2PDF - Air Liason Officer (Dy Head Air Liason Cell)
- RSAF - Airforce WSO C3 Tengah Air Base
- OCS - Air Wing
- BMTC School 2 - Company Best
- Last Rank Attained (NSF) - Capt.
- Attended personnel meetings and training sessions to improve skills and learn new policies and procedures.
- Spearheaded successful projects from conception through completion, showcasing strong project management abilities.
Education
Bachelor's degree - Visual Communications
Northumbria University
01.2004
Diploma - Information Technology
Ngee Ann Polytechnic
01.2002
Skills
- User experience optimization
- Market segmentation
- Growth strategy development
- Product-market fit analysis
- Public relations management
- Account Management
- Partnership development
- Performance marketing
- Public and Media Relations
- Market Penetration
- Sales funnel management
- Marketing Leadership and Guidance
Websites
Certification
- Advanced Certificate Supply Chain Management
- Advanced Programmatic Advertising for Professionals by IAB Southeast Asia and India
Languages
English (Native or Bilingual)
Chinese (Native or Bilingual)
Honors Awards
- Cool Ideas Hackathon Champion
- 48th Direct Enhanced BMT Company Best
- Top 5% Sales
- Tech in Asia Pitch Night Champion
- NS Excellence Award 2019 (Top 20%)
- NS Excellence Award 2021 (Top 10%)
Top Skills
- Integrated Media Sales
- Integrated Marketing
- Leadership Development
Additional Information
- Actively involved in voluntary work as the Vice Chairman of the Residents Network, People's Association. Organizing and overseeing events and activities through his liaison and industry network for the people and residents of his estate.
- Hobbies include: Travel logging, Golf at leisure.
Timeline
Head of Growth
8I Holdings
02.2023 - 11.2023
Head of Growth
GoodWhale - Investing Simplified
02.2023 - 11.2023
Head of Growth
Moovaz - Relocation Platform for Global Citizens
05.2022 - 01.2023
Chief Executive Officer, Founder
EVFY Singapore
06.2021 - 07.2022
Vice President
Motorist.sg
07.2019 - 04.2020
Professional Marketing Consultant
Self-employeed
01.2018 - Current
Executive Director
Mogo Co Ltd
01.2017 - 04.2020
Executive Director
Suburb Pte Ltd
01.2015 - 06.2016
Media Sales
Mediacorp Pte Ltd
01.2008 - 12.2012
Creative Marketing Manager
Andana Spa (Paragon)
01.2006 - 07.2007
Weapons Systems Officer (ATC)
Singapore Armed Forces (SAF)
07.2001 - 07.2003
Bachelor's degree - Visual Communications
Northumbria University
Diploma - Information Technology
Ngee Ann Polytechnic
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