Marissa Permatasari Jayaputra

Lead regional intelligence sourcing and managing

• Identify, monitor, and manage a wide network of sources of information / intelligence across markets, customers and competitors
• Develop a brand network of external sources and internal subject matter experts to capture data and insights
• Compile and manage a repository of intelligence
• Develop and roll-out processes and tools that allow stakeholders to easily access intelligence and insight
• Identify key differentiators on customer behavior between different markets
• Liaise with various in-country teams and external agencies to collect requirement, determine scope, and finalise market intelligence project timeline

Lead regional market intelligence reporting and analysis

• Analyse open-source intelligence data to identify potential threats and vulnerabilities
• Conduct detailed data analysis and drive useful insight from complex data
• Create robust intelligence reports and deep-dive analysis with actionable insight
• Measure impact of intelligence and tangibly assess the value of the outcomes it drives
• Uncover forward looking market opportunities and evaluate value-capture potential
• Provide forward looking insights on market trends, government policies
• Develop market maps and identify market related risks

Coordinate regional intelligence sharing

• Drive regional initiatives from market intelligence perspective to explore product opportunities to maximise the value and volume opportunity, collaboration across functions
• Create and disseminate relevant and timely market, customer, and competitor intelligence that meaningfully influences strategy and decision-making
• Liaise with regional and functional teams and coordinate and consolidate data and insight
• Oversee and profile competing products, in areas such as value proposition, pricing, and sales tactics to assist in the product strategy development

Market positioning

• Work with product / marketing data analyst on competitive offerings, financials, monetisation, pricing, and marketing positioning
• Effectively communicate market positioning strategy to facilitate cross regional and functional learning
• Assisted in development of intelligence strategies and policies to support operations

• Responsible for planning, facilitating, and managing the company’s research project, and arrange regular meetings on the update presented by the counter partners and members
• Monitor the validated research activities, summarise and present research findings to management in understandable manner
• Organise workshop, training program, and marketing promotional activities
• Perform an extensive market research for SEA, EA, and Oceania to identify challenges and new opportunities in these regions
• Develop and monitor trade data base for different products across customers and competitors in the respective regions
• Deep dive and study the current market situations to provide short-term forecast and insights for marketing and sales team
• Head contributor for weekly and monthly internal publication (latest market information, news, and policies)
• Attend and participate in the related conference/seminar/workshop/exhibition to receive and gather information and update on the latest market situations
• Analyse third-party data and investigated new growth opportunities
• Increase brand awareness through targeted initiatives and create customised marketing materials to increase product awareness

• Lead the project design and planning, and execute the validated activities
• Identify potential risks and devised contingency plans, preparing team members to avoid and respond promptly to possible obstacles
• Develop and manage comprehensive project plans and associated project documents to keep ongoing development on schedule
• Schedule and facilitate meetings between project stakeholders to discuss deliverables, schedules and conflicts
• Provide ongoing cost and estimate analysis reporting and manage cost allocation
• Manage technical projects, utilizing established project tools and methodologies to bring projects to timely completion
• Coordinate team members, consultants and material resources across multiple projects and departments, and liaise between team members and external parties
• Supervise day-to-day operations and monitor team members performance
• Led by example, applying thorough understanding of complex projects and business acumen to workplace challenges to motivate team members towards greater productivity
• Deliver progress reports in regular basis and contribute to the final report