Working Out, Spending Time with my Kids
Mariam Theresa Arthur
Advertising & Marketing
Kuala Lumpur
Summary
Skilled Client Servicing and Business Development leader offering
20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding set goals and objectives.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
New Business & Operations Director
TBWA Kuala Lumpur
02.2022 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and grow existing business.
- Established relationships with key decision-makers within Client's organization to promote growth and retention.
- Negotiated, prepared and signed contracts with clients.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Prepared Action Plans to improve Client-Agency relationship.
- Planning and Strategizing with the team on Brand Plans, Through the Line Campaigns.
- Brands worked on : UMobile, Nissan, Farm Fresh, Tune Protect, Netflix, Paper Kite Craft Beer.
Group Account Director
M&C Saatchi Kuala Lumpur
08.2011 - 01.2022
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Helped clients' achieve goals with proactive management of available resources and deep understanding of current industry trends.
- Created effective, strategically-sound and innovative marketing communications plans.
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Directed work 6 team members focused on strong customer relations and service delivery.
- Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Built relationships with clients of all levels to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Maintained up-to-date knowledge brands worked on and performed competitor analysis.
- Brands worked on : BOH Plantation, Sime Darby Property, E&O, BRDB, Malaysia Airports Holding Berhad, Etika, Volkswagen, Petronas Lubricant International, UMW, CIMB, PNB, Sepang International Circuit.
Associate Brand Director
Leo Burnett Advertising
06.2006 - 07.2011
- Carried out day-to-day duties accurately and efficiently.
- Collaborated with team members to achieve target results.
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Offered friendly and efficient service to Clients, handled challenging situations with ease.
- Maintained energy and enthusiasm in fast-paced environment.
- Coordinated development of brand plans and strategies for the year.
- Worked closely with the Events Team to develop event ideas and execution.
- Brands worked on : Philip Morris International (Marlboro, Sampoerna, L&M), Dutch Lady, MDEC
Senior Brand Executive
McCann Erickson Sdn Bhd
07.2005 - 05.2006
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Identified issues, analyzed information and provided solutions to problems.
- Worked with Clients to understand needs and provide excellent service.
- Created plans and communicated deadlines to complete projects on time.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Prepared variety of different written communications, reports and documents.
- Brands worked on : Nestle Neslac, Coffeemate, Stayfree (J&J)
Brand Executive
Leo Burnett Advertising
04.2003 - 07.2005
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Assisted the team on projects through conceptual planning, schedule management and final implementation.
- Met deadlines, exceeding expectations and effectively rolling out campaigns.
- Prepared Job Briefs, Competitor Analysis, Contact Reports.
- Daily dealings with Clients on day to day projects.
- Brands worked on : Phillip Morris International (L&M)
Education
Diploma - Business Administration
ABE
01.1996 - 12.1997
Certificate in Marketing (CIM -
AMSET College
06.1995 - 01.1997
i.e Malaysian Certificate of Education -
SPM (Sijil Pelajaran Malaysia), Sekolah Menengah Convent Jalan Peel
12.1994 - 01.1995
IPA Certified - Digital Performance Certification
IPA
London 04.2001 -
Skills
New Business Development
Client Servicing
Brand Management
Interests
Timeline
New Business & Operations Director
TBWA Kuala Lumpur
02.2022 - Current
Group Account Director
M&C Saatchi Kuala Lumpur
08.2011 - 01.2022
Associate Brand Director
Leo Burnett Advertising
06.2006 - 07.2011
Senior Brand Executive
McCann Erickson Sdn Bhd
07.2005 - 05.2006
Brand Executive
Leo Burnett Advertising
04.2003 - 07.2005
IPA Certified - Digital Performance Certification
IPA
04.2001 -
Diploma - Business Administration
ABE
01.1996 - 12.1997
Certificate in Marketing (CIM -
AMSET College
06.1995 - 01.1997
i.e Malaysian Certificate of Education -
SPM (Sijil Pelajaran Malaysia), Sekolah Menengah Convent Jalan Peel
12.1994 - 01.1995