MARCUS LIM

• Administrations pertaining to the Pandemic

Responsible for the growth of business in Asia, implementation of new business administration and expanding the operations team to meet the increased network of clients

Key Achievements:

• Worked closely with internationally renowned establishments, Michelin Guide & Robert Parker Wine
• Advocate since 2016 and successfully helped the brand Just Picked Cocowater and Provenance
• Distributions achieve Preferred Brand and Preferred Supplier Partner status respectively
• Participated in the World’s inaugural Michelin Guide Street Food Festival, debuting in Asia, in 2017
• Successfully sourced for more international brands and grew the company’s portfolio of products from a modest 20 Stock Keeping Units (SKUs) in 2014 to over 400 SKUs
• Administered the processes for Request For Proposal (RFP) and successfully secured the company’s appointment as Facebook Hong Kong Micro Kitchen service provider, as well as sourcing (procurement) of goods as its services for the client
• Implemented relevant administrative steps to ensure strict compliance with different country’s import regulations and requirements as a Distributor.

• Core responsibilities included P&L management, monitoring the company’s revenue and business network growth via monthly reporting and business analysis of Key Accounts by generating business reports from the Company’s CRM system
• Pricing and profitability margins calculations and inspection, as well as Trade negotiations with Brands
• Relationship management with Suppliers and Vendors, or Retailers (Clients) were other major responsibilities undertaken
• Took charge of handling key and high revenue accounts from Retail segment (Supermarkets, Convenience Chains, petrol stations retail as well as boutique retailers) and Strategic Clients Accounts
• Also responsible for planning, organising and executing major events and roadshows to raise both the Brands’ and the Company’s visibility and increase business growth, and implementing the HR and administrative processes to drive efficiency as the team expands in size
• Led a team to “onboard” items on e-commerce platforms such as Amazon, Lazada Redmart and Marketplace models as well as solving the requirements for “24/7” fulfilment for such channels
• Co-ordinating and implementing processes and service standards for operational fulfilment to Clients
• Inventory management and supply chain reviews done weekly and monthly to ensure optimal quantity of stocks are held to ensure continuous supply chain – to see highest revenue at lowest possible costs incurred
• For retail merchandise, oversaw a group of Merchandiser’s activities by being strategic in their schedules so as to optimise allocation of resource versus revenue from retail stores (Supermarkets and Convenience Chains)
• (Other job functions included those described in Brand Manager’s roles.)

Key Achievements:

• Increased the Product Portfolio (over 400 SKUs from a modest 40) for the Company thus provided more solutions and products for Singapore’s market and Provenance Distributions’ network of clients
• Acquired key accounts of establishments such as the airlines industry (Singapore Airlines, SCOOT and Jetstar), MNCs (Google Data Centre, Hewlett Packard) and International Schools like United World College (S.E.A), Tanglin Trust School and Dulwich Singapore, as well as Corporate Service Providers such as SATS, Sodexo and Select Group
• Acquired and handled the account opening with both of Singapore’s Integrated Resorts’ hotels, the Marina Bay Sands and Resorts World Sentosa
• Successfully increased the operational team’s capabilities to meet the requirements of various Distributions Centres of our key retail accounts (such as NTUC, Dairy Farm Group and major Hotel Groups)
• Strategized and developed a systematic approach to manage the administrative and operations teams
• Created efficient work flows, executed careful resource planning to ensure business continuity so as to be in compliance with the requirements, intricate procedures and processes of the establishments mentioned above
• Engaged third party service providers and collaborated or negotiated with clients to establish a more efficient goods receiving process which saw the reduction of laborious fulfilment requirements

Example; fulfilment of Purchase Orders for SATS (service provider for both National Airlines and Low

Cost Carriers) were delivered on pallets instead of loose goods and thus reducing frequency of delivery and optimising revenue versus costs incurred

• Spearheaded various projects and led marketing teams for following events:

1) “By Invite Only” Cabin Crew engagement events to showcase our Company’s portfolio of products as well as logistics solutions. This event was attended by both senior management as well as top performing crew members of the various airlines.

2) Michelin Guide Street Food Festivals (2017, 2018 & 2019 in RWS Singapore, as well as Studio City, Macau 2017) which saw Brands gaining regional exposure.

• Responsible for co-implementing the company’s Client Relationship Management (CRM) system and fine-tuning the data reporting parameters – leading to better sales processes (e.g Mass mailers as well as prospecting follow up procedures), and implementing inventory and accounting system
• Also responsible to partner closely with potential Brands in branding and marketing their products to Singapore’s market

Key Achievements:

• Doubled company’s monthly revenue after 6 months into the role
• Successfully marketed and introduced Just Picked Cocowater to Singapore’s market.

Principal Financial Pte Ltd is long regarded as the pioneer in the area of wealth management and is constantly breaking new ground in providing new and creative financial solutions.

• Providing Financial Planning for clients using a meticulous regulatory 6-stage process to create holistic financial planning
• Constantly keeping abreast with developments in the financial industry, financial products and world economics to provide up-to-date and sound advice to clients

Key Achievements:

• Successfully tailored unique financial solutions for 300 new clients, who were being sourced or referred
• Efficiently serviced additional 100 clients the firm handed over
• Approximate value of Investments, Life Insurance & Property protection under management came to about $50 million

The Singapore Association for Mental Health was established in December 1968 to promote mental wellness and to empower people with mental illness in rebuilding their lives, with various programs run by full time Staff.

Www.samhealth.org.sg

Key Responsibilities:

• Assisting the Executive Director in the smooth operations, management and development of the program service at the Bukit Gombak Group Homes

• Providing counselling service, job matching and job guidance for the home residents

Key Achievements:

• Performing under tight resource and yet successfully striving to balance with the need to see an optimal number of residents enrolled in the program in order to justify the funding provided by MOH and NCSS.
• Successfully managed a 5 day Quarantine imposed by MOH for all residents and Staff at the Group Homes during the 2003 SARS outbreak