Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
Generic
Marcus Foo

Marcus Foo

Chief Executive Officer

Summary

Accomplished Chief Executive Officer at PPP COFFEE Singapore, adept in strategic planning and business development, with a proven track record of enhancing revenue through innovative strategies and fostering strong industry relationships. Skilled in organizational management and employee coaching, significantly improved company culture and operational efficiency. Excelled in regulatory compliance, relationship management and project management at Ferrell Asset Management.

Overview

20
20
years of professional experience

Work History

Chief Executive Officer

PPP COFFEE Singapore
08.2019 - Current


  • Increased company revenue by implementing innovative business strategies and expanding product offerings in the specialty coffee industry.
  • Navigated the company through Covid-19 pandemic and pivoted core business.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Implemented a management coaching program (EOS) to track progress of goals and milestones.
  • Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Championed corporate social responsibility initiatives that enhanced the company''s reputation as an ethical business leader within the community.
  • Cultivated a positive company culture, promoting employee engagement and retention through tailored initiatives.

Managing Director

PPP COFFEE Malaysia
06.2013 - 08.2019


  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Expanded market presence in Malaysia
  • Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation.
  • Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Marketing & Project Manager

Ferrell International Limited
08.2010 - 05.2013


Responsible for marketing and project management functions of Ferrell International Limited. (Private Equity Real Estate Fund)

Project management of the real estate development business which oversees Ferrell's flagship luxury property project, Ferrell Residences in the prime district of Singapore.


  • Land acquisition, application of property development licence and setting up a development team consisting or architects, engineers and surveyors for the property development (Singapore)


Marketing of Ferrell International Subsidiary Businesses

  • Managed marketing budgets to maximize return on investment while minimizing costs.
  • Managed a real estate agency team to market and sell the property off the plans sucessfully


Client Relationship Manager

Ferrell Asset Management
07.2008 - 10.2010


  • Supervises and manages the operations and compliance matters of hedge funds, family offices and client accounts in Singapore and Hong Kong.
  • Coordinates the sales and marketing functions of hedge funds and real estate funds.
  • Conducted quarterly portfolio reviews with clients to assess investment performance.
  • Networking with various industry professionals and C-suite executives.
  • Setting up the first private equity residential fund investing in condominiums in Singapore.
  • Setting up the first private equity lifestyle fund investing in fashion brands in Singapore.

Investment Analyst

Ferrell Asset Management
12.2004 - 06.2008


Started in the Management Trainee Program. Supporting Hedge Fund Managers in research analysis of Asian regional equity markets - particularly Singapore, Hong Kong & China.

Education

BBA - Economics And Finance

Royal Melbourne Institute of Techology
Singapore
04.2001 -

Diploma - Electronics & Telecommunications Engineering

Ngee Ann Polytechnic
Singapore
04.2001 -

Skills

Organizational Management

Additional Information

  • Honorary Treasurer and Executive Committee member of Singapore Coffee Association (NGO)
  • Vice Chairman of Grassroots Resident's Committee (NGO)


  • Certified Coffee Sensory Q Grader
  • Certified Coffee Skills Trainer


  • Singapore Military National Service: Served at 1st Commando Battalion as a Platoon Sergeant (2002-2004)


Interests

Football

Classic Cars

Timeline

Chief Executive Officer

PPP COFFEE Singapore
08.2019 - Current

Managing Director

PPP COFFEE Malaysia
06.2013 - 08.2019

Marketing & Project Manager

Ferrell International Limited
08.2010 - 05.2013

Client Relationship Manager

Ferrell Asset Management
07.2008 - 10.2010

Investment Analyst

Ferrell Asset Management
12.2004 - 06.2008

BBA - Economics And Finance

Royal Melbourne Institute of Techology
04.2001 -

Diploma - Electronics & Telecommunications Engineering

Ngee Ann Polytechnic
04.2001 -
Marcus FooChief Executive Officer