MARCOS VICTORICA
General Manager / Marketing Leader
Summary
Strong People leadership experience paired with delivering results in Marketing, Sales and Finance across Asia, Europe & America. Experienced Business Leader with +15 years of track record, always looking to Inspire and challenge status quo.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Senior Director Global Marketing
GSK
08.2020 - Current
- Global Lead for Neuroscience and Allergy portfolios delivering +2Billion sales.
- Revamped Brand Strategies & campaigns to enhance performance in highly competitive markets, returning to growth globally and gaining market share across key markets.
- Full overview of Brand P&L triggering initiatives from Life Cycle Management to CoGs reduction and supply optimization
Regional Marketing Director - Latam
GSK
04.2019 - 06.2020
- Lead for Respiratory Innovative portfolio across Latin America region
- Successful Launch of key asset across 5 main markets, establishing global benchmark in Therapy area for brand penetration post launch.
General Management - Cluster Head Central America
GSK
01.2017 - 04.2019
- $60million P&L ownership of Pharmaceuticals & Vaccines business across Central America.
- Led team of +80 people across markets to deliver budget and achieve highest growth in 10 years.
- Successfully restructured Central America markets into more efficient business model.
- Established external agenda with Senior Govt officials, Business Forums, Industry Chambers, etc
Regional Sales Manager
GSK
01.2016 - 12.2016
- Led team of +50 people within Pharmaceuticals and Vaccines public and private business to deliver sales of $33million, including successful launches of new products and improved access.
- Most senior salesperson, in charge of managing relations with top executives from Distributors, wholesalers and pharmacies.
- Increased team skills and performance by developing internal talent and hiring external individuals to bring exceptional skills and expertise.
Global Marketing Manager
GSK
London
01.2015 - 12.2015
- Developed and Lead Above Market Forum, involving senior leaders from Global Region and Markets for 2 way feedback.
- Led Post Launch Optimization workshop roll-out.
- Developed brand winning Formula and tracking KPIs .
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Met deadlines, exceeding expectations and effectively rolling out campaigns.
General Project Manager
GSK
11.2013 - 01.2014
- Direct report to General Manager of Southern Cone markets
- Led Executive Team meetings and agenda developing and tracking Executive KPI Dashboard
- Developed and Implemented first ever e-training program for Pharmacies nationwide.
- Supported COPD DTC campaign for with budget of +1.5Million USD
Senior Marketing Analyst
Galicia BANK
07.2011 - 10.2013
- Implemented Client acquisition & development for Galicia Eminent (high income segment), exceeding forecast by 30%
- Profound and continuous analysis of project's P&L and budget control with 150% profit growth achieved and cost reduction of 15%
- Designed and implemented successful incentive schemes for sales network in over 300 branches
Financial Analyst
The Central Bank of Argentina
BuenosAires
05.2008 - 06.2011
- Prepared and presented complex comprehensive financial reports- both from national and international perspective - for Institutional Publication Bodies, National Congress, Executive Office, for internal decision making, and for presentations to organizations such as International Monetary Fund (IMF) and Bank of International Settlements (BIS)
- Assigned to provide technical assistance to top-level International Guests who visited Central Bank for seminars, conferences, etc
Analyst – Management Trainee Program
TERNIUM S.A
BuenosAires
11.2006 - 01.2008
- Member of select team that prepared and presented performance reports to CEO and Board of Directors
Education
Executive Program - Organizational Leadership
IMD Business School
Switzerland 08.2019 - 09.2019
MBA Exchange Program - Marketing
NORTHWESTERN UNIVERSITY, Kellogg School of Mgmt
Chicago, IL USA 08.2010 - 12.2010
Master of Science - Finance, Capital Markets & Corporate Finance
Universidad De San Andres
Argentina 02.2009 - 08.2010
Bachelor of Science - Economics
Universidad De San Andres
Argentina 02.2002 - 08.2006
Skills
Multi-channel marketing
undefinedAdditional Information
- Nationality: Argentina, Luxembourg (EU)
Timeline
Senior Director Global Marketing
GSK
08.2020 - Current
Executive Program - Organizational Leadership
IMD Business School
08.2019 - 09.2019
Regional Marketing Director - Latam
GSK
04.2019 - 06.2020
General Management - Cluster Head Central America
GSK
01.2017 - 04.2019
Regional Sales Manager
GSK
01.2016 - 12.2016
Global Marketing Manager
GSK
01.2015 - 12.2015
General Project Manager
GSK
11.2013 - 01.2014
Senior Marketing Analyst
Galicia BANK
07.2011 - 10.2013
MBA Exchange Program - Marketing
NORTHWESTERN UNIVERSITY, Kellogg School of Mgmt
08.2010 - 12.2010
Master of Science - Finance, Capital Markets & Corporate Finance
Universidad De San Andres
02.2009 - 08.2010
Financial Analyst
The Central Bank of Argentina
05.2008 - 06.2011
Analyst – Management Trainee Program
TERNIUM S.A
11.2006 - 01.2008
Bachelor of Science - Economics
Universidad De San Andres
02.2002 - 08.2006
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