Marco Liao
Summary
Marco is an experienced Executive Producer & Accounts Manager with a proven track record of liaising between internal teams & clients to deliver exceptional results for major global & local brands such as Riot Games, Scoot, and NTUC. Marco has a client-centric approach and a unique ability to build strong relationships and understand the specific needs of clients.
With Marco's cross-functional expertise in media production and business, Marco is able to bridge the gap between creative and business needs, resulting in impactful campaigns that meet clients' objectives. Marco is also seasoned in with stakeholders from various countries/regions, ensuring that projects are delivered smoothly, efficiently, and with sensitivity to cultural nuances.
Overview
5
5
years of professional experience
Work History
Executive Producer & Account Manger
Emergent Films
06.2021 - Current
- Oversees Business Development/Accounts & Producing arm, working closely with stakeholders from various International brands and creative agencies like Riot Games, Scoot, VMLY&R and Hill+Knowlton to create relatable & effective content resonating with their target audiences.
- Client liaison & Account Management of various Brands and Marketing Agencies across multiple industries. Served as the bridge between Clients and various internal stakeholders in ensure project success.
- Handled full cycle marketing campaigns on the production end from digital to print assets (TVCs, KVs etc.)
- Managed Day-to-Day communications between internal team and brands/agencies.
- Networked with other businesses while garnering revenue of SGD $1m.
- Managed project budgets with controls to prevent overages from subcontractors and internal costs.
- Improved operational efficiencies to reduce costs and improve productivity.
Sales & Operations Manager
Last One Standing
03.2019 - 02.2020
- Generated new sales leads to achieve and exceed monthly sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Set and achieved company defined sales goals.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Developed and maintained relationships with external vendors and suppliers.
Sales Associate Specialist
Swype
01.2019 - 07.2019
- Quoted prices, credit terms and other bid specifications.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Education
Bachelor of Science - Business (Management)
Royal Melbourne Institute of Technology
Singapore04.2023
Diploma - Pharmaceutical Sciences
Ngee Ann Polytechnic
Singapore03.2019
No Degree -
Anglo Chinese School (Barker Road)
Singapore10.2016
Skills
- Project Oversight
- Management Team Leadership
- Social Media Campaign
- Stakeholder Communications
- New Client Acquisition
- Account Management
- Driving Revenue
- Budgeting and Allocation
- Customer Relationship Management
- Marketing Campaigns
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Timeline
Executive Producer & Account Manger
Emergent Films
06.2021 - Current
Sales & Operations Manager
Last One Standing
03.2019 - 02.2020
Sales Associate Specialist
Swype
01.2019 - 07.2019
Bachelor of Science - Business (Management)
Royal Melbourne Institute of Technology
Diploma - Pharmaceutical Sciences
Ngee Ann Polytechnic
No Degree -
Anglo Chinese School (Barker Road)
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