Summary
Overview
Work History
Education
Timeline

Marc Rex Soriano

Project Director and Operations Leader

Summary

Career Summary

Results-driven Project Director with a well-rounded expertise in end-to-end project execution,UX/UI design, and digital strategy, serving as a trusted consultant for businesses across diverse industries, including Financial Services, Government, Healthcare, and F&B.

Proven ability to drive project success, optimize operations, and enhance profitability through strategic planning, cross-functional collaboration, and risk management. Skilled in agile methodologies, resource allocation, and client relations, ensuring seamless execution of high-impact digital solutions.

Bridges design and functionality to deliver intuitive, user-centric applications that elevate customer experience and business performance. Recognized for problem-solving, adaptability, and efficiency, consistently delivering innovation, quality, and measurable growth.

Overview

16
16
years of professional experience

Work History

Project Director & Operations Leader

Skubbs
07.2017 - Current

Accomplishment :

Engineered a 20% growth in net income by leading post-sales support and client management initiatives, delivering high-quality projects that consistently exceeded user and stakeholder expectations. Maximized profitability through precise project cost management, optimizing scheduling to eliminate overtime, and aligning project priorities with budget constraints. Strategically allocated resources to meet project milestones without over-hiring, directly driving the company's bottom line and ensuring sustainable business growth while fostering long-term customer satisfaction.


Successfully managed and completed multiple projects valued at SGD 800,000 annually, leading remote teams of project managers and developers to consistently deliver high-quality results on time and within budget. Spearheaded the completion of projects totaling SGD 1.5 million annually, ensuring efficient execution and optimal resource utilization.


  • As a trusted vendor/consultant, provided end-to-end project management services, from feasibility studies and cost-benefit analyses to proposal development and securing approvals from IT management and sponsors.
  • Developed and executed project plans, including resource allocation, budgeting, and timeline management, ensuring on-time delivery and alignment with client objectives.
  • Led cross-functional teams, offering technical guidance, managing performance, and facilitating training to optimize outcomes.
  • Coordinated project activities across development, product management, UX, and QA teams in a matrix organization, ensuring smooth collaboration and project execution.
  • Secured client buy-in for deliverables, conducted performance analysis, and implemented corrective actions to ensure continuous improvement.
  • Advised clients on strategic initiatives, including process optimization, revenue growth, and marketing strategies, driving measurable business improvements.
  • Delivered clear, consistent communication with stakeholders, ensuring project alignment and successful outcomes.
  • Led presentations and secured project approvals from clients, contributing to long-term strategic goals and enhanced operational efficiency.

Project Manager

Skubbs
06.2015 - 07.2017

Accomplishment

Collaborated with account managers on pre-sales and post-sales, driving the sales pipeline and contributing to company income through the execution of high-value projects. Managed healthcare app portfolios across Singapore, delivering $500,000 annually in projects with at least 15% budget efficiency. Demonstrated strong project management skills, consistently delivering profitable outcomes and maximizing net income.


  • Developed and executed detailed project plans, managing phases and resources to meet objectives and deadlines.
  • Provided technical and operational direction to address project challenges, ensuring timely delivery.
  • Delivered regular updates to stakeholders and executive management, ensuring transparent communication.
  • Collaborated with cross-functional teams to resolve issues and mitigate project risks.
  • Monitored project and team performance, addressing delays or mistakes to maintain project momentum.

Senior UX/UI and UX Designer

Skubbs
03.2013 - 07.2015

Accomplishment:

Revamped 4 healthcare app, resulting in a significant increase in user retention, and enhancement in overall user experience, and a measurable boost sales of 15%. Led design improvements by integrating user feedback and optimizing UI elements for streamlined navigation and enhanced accessibility. Managed and mentored a team of senior UI and junior UX designers, driving collaboration and innovation to elevate design quality. Identified key user experience issues and provided expert solutions that directly improved user satisfaction and contributed to the app's business success.

  • Led cross-functional collaboration, partnering with product managers, UX designers, and business analysts to translate project requirements and business objectives into impactful user interfaces.
  • Drove live user testing initiatives to rigorously assess and optimize the effectiveness of design components and functionality, ensuring continuous improvement.
  • Directed the delivery of innovative features that met and exceeded both business and customer needs, aligning with strategic goals.
  • Worked closely with UX and product teams to define and execute precise visual and functional design requirements, ensuring cohesive user experiences.
  • Ensured UI integration adhered to high code standards and technical design guidelines, utilizing cutting-edge front-end technologies.
  • Created wireframes, mock-ups, and prototypes to establish intuitive user interface design and architecture.
  • Applied Agile methodologies to deliver customized, user-centric solutions that aligned with customer requirements.
  • Developed scalable, high-quality application interfaces in a fast-paced, global development environment, managing multiple time zones and cultures.
  • Crafted detailed site maps and mockups based on proven design methodologies and user feedback, laying a solid foundation for design execution.

Senior Web Designer

CTSI Logistics
01.2009 - 03.2013

Accomplishment:

Led the successful delivery of 10 websites and 30 over intranet sites and landing page , driving collaboration with a junior web designer and the IT team to exceed client expectations, ensuring seamless execution and on-time delivery of high-quality web solutions.

Selected for international assignments to consult with stakeholders across various branches, providing expert design advice and optimizing user experiences to align with business goals, resulting in enhanced web design and a measurable boost in sales

  • Spearheaded front-end website development using WordPress and DotNet (ASPX), delivering seamless, high-performance user experiences.
  • Transformed detailed mockups into fully functional web designs, optimizing front-end elements with HTML to streamline development processes.
  • Collaborated with clients to define precise requirements, creating actionable development plans to ensure timely project delivery.
  • Championed SEO best practices throughout the design process, significantly enhancing website visibility and search engine rankings.
  • Engaged proactively with clients to resolve site issues, providing expert advice on optimizations to maximize site performance and user satisfaction.
  • Captured and edited high-quality visuals for use in digital publications, websites, and social media, elevating brand presence.
  • Leveraged Google Analytics to track site performance, recommending data-driven strategies for continuous improvement and content optimization.
  • Utilized WordPress to design and maintain dynamic websites, landing pages, and digital assets, supporting key communication and marketing initiatives.
  • Created innovative and on-brand digital content to drive marketing results, ensuring alignment with merchant objectives.
  • Conducted in-depth research, proposing and implementing user-centric solutions to enhance site usability and engagement.
  • Developed and optimized maps, models, and templates, delivering creative solutions across diverse projects to elevate user experience.

Education

Bachelor of Science - Computer Science

Adamson University, Philippines
03-2024

Timeline

Project Director & Operations Leader - Skubbs
07.2017 - Current
Project Manager - Skubbs
06.2015 - 07.2017
Senior UX/UI and UX Designer - Skubbs
03.2013 - 07.2015
Senior Web Designer - CTSI Logistics
01.2009 - 03.2013
Adamson University - Bachelor of Science, Computer Science
Marc Rex SorianoProject Director and Operations Leader