Manting Koh
Marketing Specialist
Summary
A passionate marketer thriving in fast-paced environments, specializing in bringing ideas to life through impactful campaigns. Eager for new challenges and learning opportunities, dedicated to driving acquisition, revenue, and brand affinity.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Senior Marketing Executive
ShopBack - Financial Services
08.2022 - Current
- Spearheaded dedicated category marketing campaigns for ShopBack Payment services across diverse sectors, including F&B, Fashion, Beauty, and Home & Living. Collaborated with key brand partners to achieve over a 5x uplift in new customer acquisition and revenue, demonstrating the effectiveness of strategic partnerships.
- Conceptualized and executed comprehensive marketing initiatives, encompassing go-to-market plans, out-of-home activations, and alternative channels like cross-business unit initiatives. Successfully engaged target audiences and drove significant shopper traffic, enhancing brand visibility and market penetration.
- Managed end-to-end marketing including crafting persuasive pitch decks, executing diverse online and offline campaigns, initiating over 100 Go-To-Market plans, and acquiring 50,000+ new customers for ShopBack.
- Delivered measurable success by ensuring alignment with organizational goals, continuously improving strategies, and analyzing campaign performance metrics and market trends for enhanced effectiveness and ROI.
- Streamlined workflow processes, including successful establishment and management of new request flows and processes. Took ownership of campaign budgets to optimize profitability and Customer Acquisition Cost, maximizing return on investment and resource allocation.
Marketing Manager
RushOwl
09.2021 - 08.2022
- Spearheaded the marketing team in crafting go-to-market strategies across Singapore and India markets, ensuring alignment with market needs.
- Development and execution of multi-channel marketing campaigns targeting awareness, conversion, and customer engagement, driving significant brand growth and customer acquisition.
- Managed end-to-end marketing initiatives, including overseeing creation of website, optimizing strategies, and driving traffic to platform. Achieved remarkable improvements in conversion rates, realizing >3x uplift in website engagement and brand engagement through strategic website enhancements.
- Orchestrated impactful social media and search engine advertising campaigns, leveraging the website as a central hub for lead generation and sales. Generated substantial lead generations and significantly boosted brand visibility and sales with a >5x uplift in lead generations and sales.
- Collaborated with external partners, such as WTS Travels, on strategic marketing collaborations to broaden brand reach and foster additional partnerships for sustained growth.
Marketing Operations Executive
Grab - Grab Financial Services
08.2019 - 09.2021
- Drove regional marketing campaigns for GrabFinance and GrabInsure's team across Singapore, Malaysia, Thailand, Philippines, and Vietnam, while also leading marketing operational activities in Singapore.
- Developed robust creative experimentation framework, including creation of Playbook deployed across all regional markets, to drive regional adaptation and optimization for tangible results.
- Led successful launch of GrabFinance's pioneering new business offerings, collaborating with product managers to rollout Grab Travel Cover and Grab Ride Cover. Exceeded targets for Grab Travel Cover by over 2.3 times and for Grab Ride Cover by 1.3 times, demonstrating exceptional strategic planning and execution.
- Led team's budget tracking efforts, collaborating with cross-functional teams to streamline processes and meticulously control marketing expenditures within budget, resulting in significant cost savings across GrabFinance and GrabInsure.
Education
Bachelor of Science - Business Management
University of Birmingham
Singapore 04.2001 -
Skills
Timeline
Senior Marketing Executive
ShopBack - Financial Services
08.2022 - Current
Marketing Manager
RushOwl
09.2021 - 08.2022
Marketing Operations Executive
Grab - Grab Financial Services
08.2019 - 09.2021
Bachelor of Science - Business Management
University of Birmingham
04.2001 -
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