MANSI WASAN
Summary
Dynamic and results-driven professional with over 13 years of experience, specializing in cultivating publisher relationships and driving revenue growth through strategic collaborations. Proven track record of aligning strategic objectives to create win-win scenarios, demonstrated by a successful progression from program management to business development. Adept at persuasion and negotiation, with a strong ability to adapt and an unwavering commitment to operational excellence. A valuable asset to any forward-thinking organization, dedicated to delivering impactful results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager, Publisher Growth
AnyMind Group Pte Ltd
05.2023 - Current
- Revenue Optimization: Acquired over 50 new accounts in India and implemented customized ad tech solutions, resulting in a 30%-50% incremental revenue growth for partners. This involved activating multiple Ad Networks/SSPs and maximizing yield through Open Bidding and Header bidding.
- Customized Ad Tech Solutions: Collaborated with partners to understand their business challenges and provided tailored advertising solutions. This personalized approach significantly improved the customer retention rate from 80% to 95%.
- Strategic Partnerships: Developed and nurtured strategic partnerships, including partnering with Google News Initiative to support 10 Indian news startups. This led to increased brand recognition and market credibility.
Program Manager, SEA and Emerging Markets
Google Asia Pacific Pte Ltd
04.2021 - 04.2023
- Program Management: Launched and managed over 8 partnership programs for newsrooms across APAC, developing business plans that led to a 113% increase in digital revenue on average year-over-year.
- Complex Program Design: Designed and executed more than 15 scaled programs to boost monetization and user engagement for 345+ local newsrooms, demonstrating expertise in large-scale project management.
- Security and Compliance: Spearheaded Vendor Security Assessments (VSA) and Data Protection Due Diligence, ensuring effective communication and transparency between external partners and Google’s Security Engineering team.
- Vendor Management: Created RFPs, designed vendor strategy, formulated evaluation criteria, negotiated SOWs, and established service level agreements with desired vendors. This structured approach ensured alignment with business goals and vendor performance.
- Stakeholder Coordination:Managed expectations and ensured compliance by coordinating between vendors, GAPP, legal, security engineering, and finance, which resulted in successful program execution and high participant satisfaction.
Senior Project Lead, Creative Services
Marshall Cavendish Education
03.2020 - 04.2021
- Project Leadership: Designed and led K-12 projects valued at $100K-$1M, collaborating with the Singapore Ministry of Education and global vendors, resulting in a 20% uplift in overall sales.
- Efficiency Improvement: Increased productivity by expanding the vendor pool, which reduced the internal cost of the creative team by 15%.
- Comprehensive Project Management: Designed project charters, vendor RFPs, schedules, and defined KPIs for 15-20 projects, leading to better project outcomes and improved sales performance.
Senior Project Manager
John Wiley & Sons Pte Ltd
04.2016 - 03.2020
- Revenue Contribution: Managed 8-10 complex programs that contributed to 27% of the team’s revenue target. This involved close collaboration with internal teams to identify and mitigate risks.
- Operational Excellence: Implemented Lean Methodology across project documentation, eliminating variation and duplication, and improving efficiency.
- Relationship Building: Built strong relationships with authors, project editors, freelancers, and outsourcing partners, ensuring the timely completion of complex titles.
Associate Project Manager
Springer Nature
08.2011 - 09.2013
- Client Training: Organized teleconferences and webinars to demonstrate the Springer online platform to editorial board members, simplifying their workflow and improving client satisfaction.
- Performance Monitoring: Monitored vendor KPIs, processes, and work quality, leading to improved performance and productivity at scale.
Education
M.Sc. Physics (specialization in Electronics) -
University of Delhi, India
06.2008
B.Sc. Physics (Hons.) -
University of Delhi, India
06.2006
Skills
- Sales and Account Management
- Program Management
- Data-driven decision-making
- Stakeholders Management
Certification
- Project Management Professional Certification (PMP)
- Lean Six Sigma Yellow Belt Certification
Recommendations
- Fazal Ashfaq, Head of South East Asia and South Asia Frontier, Google: Mansi has made tremendous contributions to Google News Partnerships efforts through her work. This includes programs and events that are aimed at assisting News Publishers in their digital transformation efforts.
- Adeel Farhan, News Partner Manager, South East Asia, Google: Mansi would be a dependable asset for any team; possesses the ability to simultaneously execute multiple, complex projects successfully.
Timeline
Senior Manager, Publisher Growth
AnyMind Group Pte Ltd
05.2023 - Current
Program Manager, SEA and Emerging Markets
Google Asia Pacific Pte Ltd
04.2021 - 04.2023
Senior Project Lead, Creative Services
Marshall Cavendish Education
03.2020 - 04.2021
Senior Project Manager
John Wiley & Sons Pte Ltd
04.2016 - 03.2020
Associate Project Manager
Springer Nature
08.2011 - 09.2013
M.Sc. Physics (specialization in Electronics) -
University of Delhi, India
B.Sc. Physics (Hons.) -
University of Delhi, India
- Project Management Professional Certification (PMP)
- Lean Six Sigma Yellow Belt Certification
Similar Profiles
Natnicha AsawamethapantNatnicha Asawamethapant
Senior Strategic Planner at AnyMind GroupSenior Strategic Planner at AnyMind Group
Masahiko William KoyanagiMasahiko William Koyanagi
Human Resources, Talent Acquisition Executive at AnyMind Group Inc.Human Resources, Talent Acquisition Executive at AnyMind Group Inc.
Arjun ChadhaArjun Chadha
Country Manager at Anymind GroupCountry Manager at Anymind Group