Manjusha Vattem

Campaign Strategy: Spearheaded narrative-driven campaigns tailored to target accounts, aligning persona-specific themes with strategic growth objectives. Utilized data insights and industry trends to craft content that builds customer affinity and supports account expansion.

Account-Based Marketing & Strategic Engagement: Built and led account-based programs in partnership with sales, directly aligning initiatives with account growth, executive engagement, and revenue goals. Developed strong relationships within key accounts, positioning Freshworks as a preferred partner through strategic and impactful engagements.

Demand Generation & Channel Expansion: Designed global campaigns to fuel demand at each funnel stage, executing paid and organic strategies across regions. Oversaw Freshworks' BrightTalk channel, achieving 175% subscriber growth and expanding brand authority by collaborating with industry associations to amplify reach and influence.

Innovation in ABM & Executive Engagement: Developed executive-focused programs, including CXO roundtables and bespoke events, to position Freshworks as a strategic advisor. Created customized messaging for C-suite engagement, enhancing Freshworks' value delivery and fostering trusted partnerships across industries.

• Conceptualised 9+ global integrated campaigns driving pipeline and revenue
• Been center of the cross-functional stakeholder group and created campaigns across market segments, regions, and target audiences
• Proven orchestrator of persona-focused campaigns serving the right message to the right buyer at the right time on the right channel

• Conceptualized and executed demand gen campaigns in the Europe region
• Created nurture and re-targeting strategy to improve conversions