ManJun Huang

1. BRAND MANAGEMENT | BALANCED PORTFOLIO

- BRAND:

o Drove brand to maintain as top 2 couture brand

o Catalogue diversification to Premium paramount for healthy brand growth

o Shared and collaborated with TRM and CH LM/ Zone on brand ambitions and strategy.

o Improved product profitability through valorization

o FIT Consumer centric mindset with FIT animation activation and assortment expansion

- GIFTING

o Designed and implemented TREX (and exclusives), build strategy on Set/TREX/Excl mix.

- RETAIL EXCELLENCE CAPTAINCY

o Led the best-in-class retail excellence taskforce roll-out (Integrate global process to local integration - Portfolio Management, Selling Tools, Retail Design, Institutional Visual Merchandising, Service, Digital and Event & PR)

2. O+O XP EXCELLENCE | E-COM & DIGITAL + MEDIA MASTERY & O+O ACTIVATION

- O+O Activation with #1 in Buzz and Conversion YTD October 2023 for TR community

o Pioneered O+O disruptive & innovative consumer experience: 1) Xmas 2023 Ferris Wheel @XHG with Magical snow show 2) CNY 2023 Gingko Garden @Haikou with "Top Hainan Tourist attraction award" for brand building

o Tactical HPP/SPPs in FIT markets with Fragrance takeovers in SEA and Pacific to drive conversion

- CRM excellence with over-target consumer lifetime value projects thru 1P data collection in synergy with China Local Market

- E-commerce excellence with > 1/3 of EC weight, best in class PDPs and 100% E-store experience audit

- Leveraged earned media through influencers/advocacy strategies with over target average 1.9 CTR, 35% CVR and 0.5% engagement rate of social KPI

- Drove Brand Building w/ Media Panels

o Maintained top 5 high SOV across airports/DT with Chinese PAX, in line with budget constraints

3. SUSTAINABILITY ADVOCATE

- Animations 100% Eco Design and materials

- Refills test & learn with skincare products

- Minimal disposal (ZBB PLV – 10% Non-moving PLV)

5. PEOPLE’S LEADER

· Led and developed a team of 10 with simplicity management as core values (including Group Product Manager, Product managers, Digital manager, Digital Specialists, MTs, Interns.

· Pioneered Lancome’s first ever Sustainability campaign in Hainan tied with Premium Absolue. (Sustainable Pop-up Structure, Record breaking sales of Virtual Refillable Cream Set)

· First-ever CRM 1P partnership with two key hotels in Hainan, bringing O+O activation to live through the brand’s holiday animation in 2020

· Successfully launch of a completely new franchise, Clarifique, to tackle the growing market demand in Essence. Concluded the year with a sizable market share for 2020, closing gap to competition EL Micro-Essence.

· Hainan 360 omni experience Clarifique “Aurora Light Journey” Takeover in November 2020, concluded the celebrity graced pop-up event with Record breaking results of triple digit growth and astounding results from the 3-day livestream events with over double digit in million total views.

· Key driver for the Premium boom in Lancome, ending 2020 with a record high double-digit growth of making it the number 2 franchise for the brand.

· Launched the brand’s boldest and largest O+O “Seoul #Unstoppable Club” Makeup Skating Pop-up Event, a ‘phygital playground’ that integrated both online and offline retail experiences in Seoul, Korea.

· Drove the turnaround of the make-up business, and build successfully pillar products in both Face and Lips with over double digit increase in Sell-out in both respective categories. This ended 2019 makeup category with double digit growth (align to brand growth).

· Co-led Lancome TR Consumer Study in China Cities to understand shopping behaviors and perception of brand versus competition

· Successful launch of 360 campaign projects like Holiday 2017, Genifique Eye Launch

· Led the positive growth of premium franchise Absolue to turn around from negative to positive growth in first half of 2018

Acted as the main driver for Travel Retail Asia Pacific marketing for Skincare and Make-Up Brands, to achieve over target results for brands: Shiseido, NARS, AUPRES & Anessa. (Transitioned from Skincare division to Make-up Division to concentrate on NARS, Laura Mercier and Bare Minerals)