Spearheaded high-volume sales across multiple units with proactive and ambitious approaches. Natural leader with relationship- and team-building expertise devoted to developing staff members, acquiring new customers and closing valuable sales deals. Bringing 18 years of accomplishment in managing Restaurant and Bar industry.
Overview
20
20
years of professional experience
Work History
Area Sales Manager
Caerus Holding Pte Ltd
02.2023 - Current
Service customer accounts and establish new accounts by planning and organizing schedule call and meet up with new potential sales outlets
Working with team to promote sales, achieve brand sales and gross profit
Liaise with Purchasing, Warehouse and Toll to manage the required inventory and distribution of stocks to the Inhouse and new clients
Provide product education/training to wine & beer sales team outlet staff and trade customers
Accountable for HR, Finance, Manpower and over all P&L for the brand
Write and edit product content that will be published on e-commerce website/Portals and set standards for new product listings, content creation, distribution and maintenance
Grow the company's market share in on-trade sector consistently every year
Organize, participate and represent the company's private and public events, such as wine tasing, Beer festival, Food Fare, wine dinners, exhibitions and other sales related activities
Establish sales territories and enhance the product to the maximum capacity in the same territory
Responsible for analysis and management of direct channel B2B revenue to meet required financial targets
Manage the activities in the absence of General Sales Manager and report to COO.
General Manager
Fitz Holdings Pte Ltd, SOS Restaurants Pte Ltd, Miss Fitz Restaurants Pte Ltd, Bayside Drinks & Eats Pte Ltd
06.2018 - 12.2022
Oversee the business performance of the Fitz Holdings Pte Ltd
Execute the marketing and sales plans to enhance the outlet revenue and profitability
Accountable for HR, Finance, Manpower and over all P&L for the venues
Develop Food and Beverage Menu to maintain the quality and customer experience
Build a framework for the company expansion and new venue openings with Design, Construction and other co ordinations with third parties
Provide coaching to the managers in terms of process and compliance
Provide strategic vision and operational leadership to achieve company's operations goal
Take charge of the rental negotiations for the renewing outlets & new brands.
Managing the all-day dinning and In-Room Dining of a 3-tiered outlet called "PUBLICO," which is best described as Singapore's destination gourmet playground for Italian food, drinks, entertainment and lifestyle
Composed of an eat-in or grab-n-go morning, lunch and daytime gourmet delicatessen that then transforms into a Italiano Appertivo cocktail bar and decadent dessert bar every evening, this Restaurant and Bar brings something to Singapore that the city has not yet seen
This Italian Canvas is doing very well since opened in Oct'17
(Job Responsibilities in accordance with Spa Esprit Group
Senior Unit Manager
Sodexo Singapore Pte Ltd
05.2017 - 09.2017
Hired go set up an innovative Hewlett Packard (HP) Food supply Canteen with 20 stalls at Depot Cl
Accountable for HR, Finance, Manpower and over all P&L for the unit
Develop Food and Beverage Menu to maintain the quality and customer experience with varied offerings and creative menu as per the customer needs
Build a framework for the Sodexo HP Unit to operate efficiently with cost control and quality management
Coordinate with client and third parties on daily basis for any changes and updates
Provide coaching to the Stall Managers in terms of process and compliance
OPERATIONS MANAGER
SPA ESPRIT GROUP PTE LTD
01.2013 - 01.2017
After extensive Knowledge gained for bar and restaurant from Harry's, got an opportunity to explore a unique, creative & quirky home-grown group which is growing rapidly in Food and Beverage with very innovative venues in Singapore
Spa-Esprit has well-known Brands under their F & B group starting from House, Skinny Pizza, Tiong Bahru Bakery, Open Door Policy, Tippling Club, Kiasu Espresso, 40Hands, Bochienche and Common Man Coffee Roasters
I have been Tasked and Trained in their best running brands (Skinny Pizza & House) for initial 6 months and moved to their Café brands 40 hands followed by Common Man Coffee Roasters which is first of its own which provides the best Coffee which is Roasted in house with distinguish origin Coffee Beans and extensive Breakfast and Brunch Menu
Report to CEO/Directors for all the Operational, Management, Strategic Planning, Human Resource, Weekly Reports and Over All P&L for the Outlets under my preview
Perform outlet inspections and make sure that all the outlets are operating with the high standards of personal hygiene and occupational health and safety at workplace
Report all deviations from the standard and take corrective actions
Guiding and training the staff on the standard operating procedures (SOPs) for food and beverage service, Quality Control and control outlets assets and inventory
Work with the executive chef and perform menu analysis and make recommendations for new menu planning, or special festive menus and Event Menus
Be the part of Interviewing Panel with HR in hiring New Talent for the outlets
Set Training SOP's and Guidelines for New Joined and Existing staff and Strive to develop required skills in them
Manage all Government & statutory bodies (NEA/FSSD/URA/BCA etc) for any issues at the venue level.
Identified and resolved unauthorized, unsafe or ineffective practices.
Set, enforced and optimized internal policies to maintain responsiveness to demands.
Reviewed shift reports to understand current numbers and trends.
Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
Formulated processes to improve assistance to support groups, resulting in reduction of downtime and financial loss.
Trained new employees on proper protocols and customer service standards.
GROUP AREA GENERAL MANAGER
HARRY'S HOLDINGS PTE LTD
04.2004 - 12.2012
Report & Assist COO/Directors in maintaining and improving existing procedures, SOP ‘s and improve guest patronage
Proved successful working within tight deadlines and fast-paced atmosphere.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Resolved problems, improved operations and provided exceptional service.
Used coordination and planning skills to achieve results according to schedule.
Oversee a cluster of Harry's Group outlets which include 9 Harry's bar in City, heartlands and the world's number one Airport (Changi Airport), 2- Mirchi Restaurant, Marrakesh Lounge, Rupee Room Indian club and F& B of the 22 room boutique Hotel
Propose Tender and submit proposals for upcoming concessions for Airport Outlets and to deal with Airport Authority for all the Operational and Management relating requirements
My initial 5 years with Harry's was at Airport, set up Outlet from its Concept to Staffing, Recruitment, Cost Control, P&L, Budget and Training would be my forte during the tenure at Airport.
Worked flexible hours; night, weekend, and holiday shifts.
Maintained energy and enthusiasm in fast-paced environment.
Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Education
Advance Diploma in Business Management - Business Management
Management Development Institute of Singapore MDIS
Singapore
09.2006
Diploma In Hotel Management - Hotel Management
IHM Meerut , INDIA
INDIA
04.2000
Skills
Customer Consultations
Team Meetings
Profit Target Achievement
Profitability Assessments
KPI Tracking
Personnel Engagement
Market and Competitive Analysis
Human resource Management
Developing New Business
Revenue Generation
P&L Responsibility
Additional Information
PROFESSIONAL & EDUCATIONAL QUALIFICATIONS , Advance Diploma in Business Management from MDIS Affiliated to Bradford University U.K. Three years Diploma in Hotel Management from I.H.M., Meerut, India. WSQ Certified Trainer On-the-job training at Centaur Hotel (5 Star property at New Delhi) from 1st April, 1998 to 28th September, 1998. 10 + 2 passed from The Air Force School in 1st Division. ACHIEVEMENTS Awarded Star of the Month for June 2001, for Exceptional Service and Performance at Grand Hyatt. Awarded Certificate for Nosing & Tasting by Famous Grouse. Awarded 2nd Runner-up Trophy in Bartending competition organized by Smirnoff in Bristol Hotel. Published an Exclusive Interview for exceptional Cocktail making in Delhi City info Magazine.
Timeline
Area Sales Manager
Caerus Holding Pte Ltd
02.2023 - Current
General Manager
Fitz Holdings Pte Ltd, SOS Restaurants Pte Ltd, Miss Fitz Restaurants Pte Ltd, Bayside Drinks & Eats Pte Ltd
06.2018 - 12.2022
Deli Manager Publico
Deli
09.2017 - 05.2018
Senior Unit Manager
Sodexo Singapore Pte Ltd
05.2017 - 09.2017
OPERATIONS MANAGER
SPA ESPRIT GROUP PTE LTD
01.2013 - 01.2017
GROUP AREA GENERAL MANAGER
HARRY'S HOLDINGS PTE LTD
04.2004 - 12.2012
Advance Diploma in Business Management - Business Management
Management Development Institute of Singapore MDIS
Diploma In Hotel Management - Hotel Management
IHM Meerut , INDIA
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