Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
Manisha Priyadarshini

Manisha Priyadarshini

Singapore

Summary

Accomplished Business Development and Go-To-Market (GTM) strategist with 11+ years of experience in industrial automation, AI vision inspection systems, and SCADA/OT2IT integration and Strong leadership in cross-functional collaboration, team development, and industry thought leadership.. Proven expertise in market activation, portfolio incubation, and regional enablement for APAC. Adept at driving revenue growth, fostering customer relationships, and positioning advanced AI-driven technologies to meet dynamic market demands.

Overview

13
13
years of professional experience

Work History

Business Development and G2M-Inspekto

Siemens Pte Limited
07.2021 - Current
  • Spearheaded APAC business development for Siemens' AI Vision Inspection Systems
  • Incubated and validated AI/vision application scenarios, including Inspekto
  • Developed G2M strategies for vision applications, focusing on industrial AI and APAC-specific market needs.
  • Matched portfolio elements to customer profiles through enablement activities, increasing adoption rates.
  • Led APAC GTM channel rollouts, enabling sales and technical teams through workshops and training sessions.
  • Contributed to regional training initiatives, ensuring scalability and readiness for AI solutions.
  • Enhanced market positioning through participation in industry fairs, thought leadership events, and AI summits.
  • Collaborated with HQ on product adaptation, feature prioritization, and pricing tailored for the APAC market

Business Development SCADA & IT/OT Integration

Siemens Pte Limited
07.2021 - Current
  • Business Development for Factory Automation Software Business for APAC
  • Build and scale Strategies for Scada and OT2IT Integration business for India, Australia and ASEAN countries
  • Drive SCADA & OT2IT strategy in India, South East Asia and Australia/NZ
  • Role is based on Hub Structure, support Regions to drive measures.
  • Localize & implement SCADA/OT2IT sales strategy, incl. contribution into 4P-Planning activities.
  • Involved in Sales argumentation/competition/reference selling/tender support.
  • Support Country Growth Initiatives, Drive Regions to grow partner eco system (selection-qualification - on boarding)(Expanded Partner ecosystem in APAC, upto 24+ new WinCC OA solution Partners onboarded to scale Scada Market penetration)
  • Push Value Based Selling approach for SCADA OT2IT to increase 'win rate'
  • Close collaboration and alignment with Verticals
  • Win/Loss debrief reporting and recommendation with the Regions
  • Monitoring market segment trends, industry issues, and competitive intelligence.
  • Driving operational excellence in the following areas: Lead generation – uncovering clients' requirements, Pipeline — discipline and reporting, Financial — negotiation, pricing, Sales forecasting
  • Contributed towards 20-25% Scada growth in the Regions
  • Worked in close collaborations with Region for some strategically important projects like Global Foundry, Tata Electronics, Manila Water, TrungNam, Sydney Harbour Bridge Upgrade and Warringah Freeway
  • Actively Pushed IT/OT integration strategies for Plant wide consolidation in collaboration with the Regions
  • Collaborated cross-functionally within headquarter team, regional team for Regional Marketing and Promotion efforts

Business Development Manager

Siemens Limited
07.2018 - 06.2021
  • Pioneered and accomplished Siemens' India-Vision 2020+ company Corporate strategy by developing a 5-Year strategic plan in collaboration with Divisional CEO's & BU leaders for factory automation.
  • Spearheaded end-to-end development & implementation of digital transformation project for customers for Factory Automation including conceptualization, design, market and launch and successfully upgraded 100+ customers and partners to Industry 4.0 in a one FY
  • Instrumental in creation of 5 nos. Proof of Concepts on Edge Technologies & AI with reputed Corporate customers
  • Received global accolades for Digital Transformation Project & it was identified as a 'Global Sales Push Measure.'
  • Played a key role as a part of 'Digitalization Board' (a Country level board) set up to implement & design new tailormade Finance models based on Solution/Product ROI enabling customers to convert project budget from CAPEX to OPEX.
  • Identified & developed large projects in various segments & establish a sustainable pipeline quarterly, to improve close rates & reach pro-rata Figs on track; developed & managed accurate Sales Forecast & Pipeline.
  • Developed growth strategies for Automation Business for the Southern Sales Region of India & International Market (Sri Lanka, Bangladesh) and boosted revenue by 30% by positioning advanced portfolio.
  • Increased revenue of 200 Lacs INR YOY by formulating Channel Partner Policy & Go to Market Strategies in close collaboration with other stakeholders.
  • Instrumental in OEM development of over 90+ OEMs in Southern Region of India with sales volume of 700.
  • Increased penetration in Pharmaceutical industry by 33% by retaining existing customers & increasing cross sales.
  • Conceptualized competition outperforming strategies like Winners Guide, technical documents covering competition portfolio, product gap etc. for Sales thereby increasing no. of customers by 15% in a years' time.
  • Established and maintained deep relationships with customers in their region and various sales and solutions channels (both internal and external).
  • Optimize opportunities using data analysis, workshops, reviews and strategic directives.
  • Orchestrated Sales engagement Workshop aimed to engage Sales force, brain storm ideas, develop ownership culture, bring in market transparency and enhance sales efficiency.
  • Introduced Rate Contracts to retain customers with a confirmed order income, yielded 100+ Rate contracts with existing and new customers.
  • Devised Tailormade Customer Development plans for top retention & conversion OEMs.
  • Developed Cross Selling & Beat Competition initiatives to improve customer retention that led to conversion by 10% in collaboration with partners, sales, product Management and customer service team.
  • Fronted 15+ industry specific local & International events for Promotion of Automation & Digitalization offerings of Siemens including generation of reference stories & movies of digitalization to create Pull for overall Portfolio; received global accolades for one movie & was showcased in International Fairs like SPS & Hannover in Germany.
  • Built & scaled promotional & awareness activities in collaboration with Siemens Germany HQ for customers for Digitalisation, Innovation offerings & Future of Automation-SIMATIC Edge, AI and Cloud for Customers in India & Internationally.
  • Developed websites, mailers, One-Pagers & drove other social media campaigns on LinkedIn, Twitter, etc.; the communication done through the campaigns yielded the highest open rates of about 9%.
  • Devised Digital marketing campaign for Digital Transformation Project

Senior Sales Executive

Siemens Limited
06.2014 - 04.2018
  • Lead / enquiry generation, design & selection of products, offer preparation and submission, negotiation, order closure.
  • Participating in direct calls and leads in presentations to customers, consultants. Maintaining personal contact with customers to ensure appropriate level of customer satisfaction is achieved.
  • Adherence to sales processes and guidelines, obtaining necessary approvals & documentation.
  • Driving business through Channel Partners, Engaging Customers (End users, OEMs, Panel Builders, contractors) & Consultants.
  • Generated the first of its kind order of Sinamics DCP for Indian Navy, received Global accolades for the same
  • Responsible for conversion of OEMs and End Users by providing optimized solution, organizing and coordinating for Trails.
  • Periodical Updation of CRM Tool.
  • Responsible for Segment focus(Crane Industry and Tyre Industry).
  • Product promotional activities such as Direct Mailers & Catalog mailing, Organizing Seminars, Making Product Presentation.

Project Engineer

Vacon Drives and Controls Private Limited
11.2012 - 04.2016
  • Involved in designing of AC drives engineered panels as per customer requirement as well project execution activities like drawing approval with customer, technical support with Procurement, Inspection on quality of material purchased, support for panel assembly with Production Team, Providing panel for Inspection to customer & Coordinating with Quality & Testing team, project closure and documentation.

Education

Bachelor of Technology - Electronics And Telecommunication

Biju Patnaik University Of Technology
04.2012

Skills

  • Cross-functional collaboration
  • Growth-oriented business planning
  • Persuasive communication
  • Adversity management
  • Go-to market Strategies
  • Collaborative leadership approach

Accomplishments

  • Business Excellence Award for Best Business Segment- 2019
  • Business Excellence Award for Most Impactful Digitalization Project-2019
  • Business Excellence Award 2015- Highest Sales for Sinamics V20
  • Leading and Acting in Sustainability Training
  • SOAR 2023- Alumni-ASEAN PDP
  • One Young World Delegate- 2024

Timeline

Business Development and G2M-Inspekto

Siemens Pte Limited
07.2021 - Current

Business Development SCADA & IT/OT Integration

Siemens Pte Limited
07.2021 - Current

Business Development Manager

Siemens Limited
07.2018 - 06.2021

Senior Sales Executive

Siemens Limited
06.2014 - 04.2018

Project Engineer

Vacon Drives and Controls Private Limited
11.2012 - 04.2016

Bachelor of Technology - Electronics And Telecommunication

Biju Patnaik University Of Technology

Similar Profiles

CREATE PROFILE
Manisha Priyadarshini