Magnus Mah
Senior Digital & IT Leader
Summary
Dynamic IT leader with a proven track record at Amgen, driving digital transformation and enhancing customer experience across APAC. Expert in strategic business partnering and stakeholder collaboration, achieving a 30% cost reduction through innovative technology implementations. Adept at team leadership and delivering data-driven insights to align IT initiatives with business goals.
Overview
17
17
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Head of IT Digital Customer Experience APAC
Amgen
Singapore
02.2020 - 01.2025
- Collaborated with Sales and Marketing teams across APAC to design multichannel strategies and enterprise technology roadmaps.
- Enhanced organizational capabilities through the implementation of Veeva and Salesforce Marketing Cloud solutions.
- Led digital transformation initiatives for APAC, optimizing Veeva operations and achieving a 30% reduction in costs.
- Directed IS teams and external vendors to deliver portfolio roadmaps aligned with business strategies, while overseeing budget planning and execution.
- Championed innovation by introducing emerging technologies and digital trends to drive growth.
- Cultivated external networks and mentored high-potential employees, embodying Amgen’s leadership principles.
- Advocated Agile methodologies alongside the Scaled Agile Framework for Enterprise (SAFe) to streamline processes and foster efficiency.
Head of IT Commercial Solutions Centre APAC
Sanofi
Singapore
04.2015 - 01.2020
- Engaged and influenced senior business stakeholders and IT leadership to align global and market strategies.
- Spearheaded the successful deployment of Veeva in China, benefiting over 6,000 sales representatives.
- Directed the implementation of Centris Event Management in China, ensuring seamless integration.
- Pioneered the adoption of Exeevo CRM, built on Microsoft Dynamics, for the India affiliate, supporting over 1,000 sales representatives.
- Promoted operational excellence through a Service Mindset approach, maintaining IT compliance and ensuring data privacy.
- Oversaw vendor relationships and Service Level Agreements (SLAs), ensuring quality service delivery.
- Managed budget planning and control, prioritizing investments in value-driven areas.
- Built and led a lean, performance-focused team, fostering a culture of efficiency and innovation.
IT Consulting Manager
Hewlett Packard Enterprise, HPE
Singapore
04.2014 - 04.2015
- Served as a key member of the newly established Go-To-Market team, specializing in Public Sector and Retail industries.
- Drove presales activities for Microsoft Dynamics CRM across the Asia Pacific and Japan regions, ensuring strategic alignment and customer satisfaction.
- Led proposal development, coordinated cross-functional resources, and fostered partnerships with Independent Software Vendors (ISVs).
- Provided expert project implementation advisory services, effectively managing customer expectations.
- Collaborated with partners in both private and public sectors to deliver impactful solutions and drive business growth.
IT Consulting Manager
Arvato Systems
Singapore
01.2008 - 04.2014
- Led operations for project delivery and offshoring across Southeast Asia, ensuring the successful execution of Microsoft Dynamics CRM projects within budget and timelines while achieving strong profit margins.
- Managed team performance by monitoring KPIs, driving career development, and optimizing resource utilization to enhance productivity.
- Collaborated with Sales teams on pre-sales activities, including creating quotes, developing proposals, delivering product presentations, and negotiating client agreements.
- Oversaw Profit & Loss (P&L) management for operations in Malaysia and Singapore, driving financial growth and sustainability.
- Established strategic partnerships, provided continuous support, and spearheaded sales initiatives to drive business expansion.
- Served as Project Director for the Singapore National Stadium, implementing Microsoft CRM integrated with Events and Seating management systems.
- Implemented and maintained customer service operations for Panasonic Singapore, ensuring service excellence.
- Directed the Microsoft CRM project implementation for M1 in the telecommunications sector, delivering tailored solutions.
- Provided support and maintenance for the CRM system of International Enterprise Singapore, ensuring seamless operations in the public sector.
- Facilitated User Acceptance Testing (UAT), delivered comprehensive training programs, and collaborated closely with technical consultants to ensure alignment and project success.
Education
Master of Science - Industrial Computing Sytems
Nottingham Trent University
United Kingdom 04.2001 -
Bachelor of Engineering - Electronics And Software Engineering
University of Leicester
United Kingdom 04.2001 -
Skills
Stakeholder Collaboration
Strategic Business Partnering
Data-Driven Business Insights
Digital Strategy Development
Team Leadership
Execution of Strategic Initiatives
Clear Communication
Certification
Certified SAFE 6 Product Owner/Product Manager
Timeline
Certified SAFE 6 Product Owner/Product Manager
10-2024
Certified SAFE 6 Practitioner
12-2023
Head of IT Digital Customer Experience APAC
Amgen
02.2020 - 01.2025
Head of IT Commercial Solutions Centre APAC
Sanofi
04.2015 - 01.2020
IT Consulting Manager
Hewlett Packard Enterprise, HPE
04.2014 - 04.2015
Microsoft Certified Professional
01-2012
IT Consulting Manager
Arvato Systems
01.2008 - 04.2014
Master of Science - Industrial Computing Sytems
Nottingham Trent University
04.2001 -
Bachelor of Engineering - Electronics And Software Engineering
University of Leicester
04.2001 -