Summary
Overview
Work History
Education
Skills
Timeline
Generic
Maggie (Bingjie) Chen

Maggie (Bingjie) Chen

Summary

7 years of experience in Investor Relations, Marketing and Business Development, spanning people-centric roles across Asia and the U.S. Self-starter with proven ability to initiate and establish new projects, particularly adept at bridging early development stages.

Overview

10
10
years of professional experience

Work History

Account Manager - B2B Business Development

GienTech
05.2023 - Current
  • Hybrid role of Account Manager and Marketing Manager. Co-organized and hosted GienTech’s first overseas business event in HK as MCee, attracting over 60 C-level participants.
  • Built up overseas public relations strategy from scratch, covering HK and Singapore markets. Crafted 6 impactful bilingual press releases and bylines to enhance brand visibility.
  • Pioneered business development with a focus on digital banks and Chinese clients. Efforts led to engagement with potential clients and laid the foundation for future cross-border collaborations.

Wealth Management Consultant

AIA
04.2019 - 05.2021
  • Designed comprehensive protection and wealth management solution for high-net-worth clients. Assisted clients to upgrade medical protection, optimize asset allocation, and strategize legacy planning.

Brand Strategy Manager

Vivo Smartphone
08.2018 - 02.2019
  • Developed the core brand strategy for Vivo China. Collaborated with product team to position and differentiate various lines of product from a branding perspective.
  • Identified and developed brand and IP collaborations opportunities; built the collaboration between BMW and iQOO smartphone.

Chief of Staff

Digital Cloud
11.2016 - 07.2017
  • Reported directly to the CEO and was responsible for managing Digital Cloud’s daily operation.
  • Assisted the CEO in raising a seed round financing of 10M RMB.
  • Established partnership with WeBank and fostered strategic partnerships with banks and industry clients.

Investor Relations Manager

500.COM
08.2015 - 10.2016
  • Reported directly to the CFO and was responsible for investor relationship management, handling communication with 20+ institutional investors and analysts.
  • Managed an internal and external team of 7 for releasing financial results and other investor communication materials in accordance with SEC & NYSE guidelines.
  • Formulated IR strategies with the management to stabilize stock prices during market fluctuations.
  • Conducted research and evaluation on the industries, markets and target companies that aligned with the management’s vision and provided analysis on potential synergies.
  • Participated in day-to-day execution of M&A transactions; facilitated management interviews, term sheet negotiation, transaction structuring, and due diligence on selected investment targets.
  • Completed a 35.6M USD strategic investment in Sumpay.cn; completed investments in PE funds as LP investor.

Tax Associate

PwC
07.2014 - 07.2015
  • Prepared US and multistate tax returns for business and high-net-worth individual clients.
  • Facilitated with business development and PwC's Chinese inbound practice; provided tax consulting services to help Chinese company structure investments in US real estates.

Education

MBA -

THE HONG KONG UNIVERSITY OF SCIENCE & TECHNOLOGY
Hong Kong
09.2018

Bachelor of Arts - Economics

UNIVERSITY OF CALIFORNIA, BERKELEY
Berkeley, US
05.2014

Skills

  • Cross-Cultural Communication
  • Relationship Building
  • Strategy Development
  • Brand Marketing
  • Financial Reporting
  • Presentation

Timeline

Account Manager - B2B Business Development

GienTech
05.2023 - Current

Wealth Management Consultant

AIA
04.2019 - 05.2021

Brand Strategy Manager

Vivo Smartphone
08.2018 - 02.2019

Chief of Staff

Digital Cloud
11.2016 - 07.2017

Investor Relations Manager

500.COM
08.2015 - 10.2016

Tax Associate

PwC
07.2014 - 07.2015

MBA -

THE HONG KONG UNIVERSITY OF SCIENCE & TECHNOLOGY

Bachelor of Arts - Economics

UNIVERSITY OF CALIFORNIA, BERKELEY

Similar Profiles

CREATE PROFILE
Maggie (Bingjie) Chen