Professional Summary
Overview
Work History
Education
Skills
Timeline

Maggie Tan Hui Yu

ManPack AI
Maggie Tan Hui Yu
10
years of professional experience

Dynamic business development professional with over four years of proven success in driving growth and identifying new opportunities. Expertise in strategic planning, market analysis, and client relationship management, complemented by a strong focus on team collaboration and results-oriented approaches. Adaptable to changing demands while consistently demonstrating leadership, negotiation, and effective communication skills. Committed to fostering partnerships that enhance organizational success and deliver measurable outcomes.

Work History

Business Development Executive

1 Month
ManPack AI | 06.2026 - Current
  • Developed and executed targeted business strategies to enhance market presence and client engagement.
  • Conducted market research to identify emerging trends and inform strategic decision-making processes.
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.

Business Development Executive

1 Year 8 Months
FirstCom Academy Pte Ltd / Skills Development Academy Pte Ltd | 07.2024 - 03.2026
  • Conducted high-volume outbound cold calls, securing the highest number of client appointments through strategic outreach.
  • Managed the full sales cycle from lead generation to closing deals with corporate clients.
  • Built relationships with corporate representatives through networking events, roadshows, and presentations to promote training programs.
  • Identified client needs and recommended customized workforce training solutions.
  • Developed cold-calling scripts and sales proposals, improving team outreach effectiveness.
  • Mentored junior staff, supporting team capability development and sales performance.
  • Generated over $700K in revenue through targeted B2B sales strategies and effective pipeline management.

Business Development Executive

5 Months
ASAP Media Pte Ltd | 12.2024 - 05.2025
  • Developed and executed sales strategies to expand market penetration for video marketing and branding campaigns.
  • Analyzed market trends and client needs to develop targeted content ideas and storyboards.
  • Delivered product presentations and demonstrations, effectively communicating campaign value to clients.
  • Collaborated with production partners including J Team Productions Pte Ltd and Noontalk Media Limited to support content production and campaign delivery.
  • Achieved Top Sales Position and generated over $250K in revenue through strategic client acquisition.

Client Consult / Sales Executive

1 Year 4 Months
Joey Yap Pte Ltd | 03.2023 - 07.2024
  • Built strong relationships with potential clients through strategic calls, emails, and meetings to drive business growth.
  • Developed client acquisition strategies and provided value-added services to strengthen long-term partnerships.
  • Assessed client needs and delivered tailored solutions and personalized support.
  • Achieved consistent monthly sales targets through proactive lead generation and networking.
  • Organized engagement events and product showcases to enhance client interaction and brand visibility.
  • Served as the primary point of contact for client inquiries, ensuring high levels of customer satisfaction.

Sales and Marketing Administrator

1 Year 1 Month
LHN Group Pte Ltd / 85 SOHO PHNOM PENH | 02.2022 - 03.2023
  • Managed company social media and OTA platforms, handled online inquiries, and executed customer satisfaction campaigns to improve resident engagement.
  • Tracked and analyzed marketing KPIs and ROI using Google Analytics, providing insights to optimize campaign performance.
  • Assisted in developing and implementing multi-channel marketing strategies, coordinating with internal teams, sponsors, and media partners.
  • Conducted market research, trend analysis, and pricing strategy evaluation to support marketing and sales initiatives.
  • Oversaw building facilities and resident relations, ensuring operational efficiency and service quality.
  • Collaborated with the sales team to track performance and contributed to increasing occupancy rate from 78% to 92%.

Digital Marketing Intern

5 Months
Aptos Creation Pte Ltd / Party Diva | 03.2021 - 08.2021
  • As an intern at Aptos Creation, I was placed in charge of the company’s social media marketing. Participated in the product development and designing process of Party Diva, and was also tasked to do digital marketing for our prominent client “Eszy Pte Ltd”, which is a Singapore Sole Proprietor that constructed a cryptocurrency-based fintech wallet.
  • Aptos Creation is a multi-disciplinary design agency that offers services ranging from “Branding and Marketing”, “Multimedia Print Events and Exhibitions Printing Point of Sales”, and the creation of their own digital platform product (Partydiva.co) that sells and provides party-related resources.

Event Management / Data Entries

3 Years
Joey Yap Pte Ltd | 01.2017 - 01.2020
  • I was taught to assist major events/seminars, together with the event’s team from Singapore as well as Malaysia, handling tasks such as liaising with part-timers/contractors to smoothly execute tasks that were given whenever there was an event. Also, whilst studying, I worked as a part timer in Joey Yap, verifying the company data, preparing company files, and compiling and sorting documents from their Fengshui academy, in readiness for upcoming projects.
  • Joey Yap Ptd Ltd is the world’s largest and most successful Feng Shui Consulting Firm. Works in partnership with Fortune 500 companies and A-list clientele spanning diverse industries with a team of 150 employees and consultants in four continents of the world.

Digital Marketing Intern

4 Months
Vanity | 06.2018 - 10.2018
  • During my first internship at Vanity, I had the opportunity to gain firsthand experience creating graphics and getting creative with the tools and contents used for social media marketing. As an intern, I was able to assist the marketing team by conducting research and analysis, also assisting them with any project-related needs. Aside from that, I get to try out a multitude of tasks, such as; data entry, planning and managing a seminar talk, as well as setting up a Facebook marketing campaign. I have worked with clients like Katto, Clover, Parkway Holdings, and many others alongside my team.

Education

- Management Studies

Management Development Institute of Singapore (MDIS) | 09-2022

Advanced Diploma - Digital Marketing

Lithan Academy | Singapore | 07-2022

Higher Nitec - Product Design

Institute of Technical Education | Singapore | 12-2019

N-Levels

Peicai Secondary School | Singapore | 12-2016

Skills

Proficient in artificial intelligence tools
Effective Communication
Teamwork
Innovation and Creativity
Engaging
Team Leadership
Objectivity
Sales and marketing
Customer service
Adobe Illustrator
Organic Social Media Skills
Social Media Ads
Video Production
Adobe Photoshop
Marketing Analytics
AutoCAD
Wordpress
Data Analysis
Rhinoceros 3D
Google Ads

Timeline

Business Development Executive

ManPack AI
06.2026 - CurrentRead More

Business Development Executive

ASAP Media Pte Ltd
12.2024 - 05.2025Read More

Business Development Executive

FirstCom Academy Pte Ltd / Skills Development Academy Pte Ltd
07.2024 - 03.2026Read More

Client Consult / Sales Executive

Joey Yap Pte Ltd
03.2023 - 07.2024Read More

Sales and Marketing Administrator

LHN Group Pte Ltd / 85 SOHO PHNOM PENH
02.2022 - 03.2023Read More

Digital Marketing Intern

Aptos Creation Pte Ltd / Party Diva
03.2021 - 08.2021Read More

Digital Marketing Intern

Vanity
06.2018 - 10.2018Read More

Event Management / Data Entries

Joey Yap Pte Ltd
01.2017 - 01.2020Read More

Peicai Secondary School

N-Levels
Read More

Institute of Technical Education

Higher Nitec from Product Design
Read More

Lithan Academy

Advanced Diploma from Digital Marketing
Read More

Management Development Institute of Singapore (MDIS)

from Management Studies
Read More
Maggie Tan Hui Yu