Summary
Overview
Work History
Education
Skills
Interests
Awards and Academic Credentials
Timeline
Generic

Madhav Medaboina

Sr. Tech. Specialist & NPI Lead Engineer (Tech. Pre-Sales) - APAC
Singapore

Summary

Technical Presales Engineer based in Singapore with over 4 years of experience supporting Telecom Solutions across the APAC region.

Skilled in engaging with customers, crafting tailored technical solutions, delivering product demonstrations, and supporting the full sales lifecycle.

Previously spent 10+ years in R&D as Technical Lead Software Development Engineer, specializing in Embedded Systems development for Telecom platforms (Specialized coding in C, C++, Python) in the same company. This Career progression reflects strong domain expertise, adaptability, and cross-functional leadership.

Known for seamlessly bridging engineering and commercial teams, translating complex technical requirements into customer-centric, business-ready solutions.

Overview

14
14
years of professional experience

Work History

Sr. Tech. Specialist & NPI Lead Engineer - APAC

Ribbon Communications Singapore
11.2021 - Current
  • Deliver Ribbon's Optical Transport Product (Apollo Platforms) compelling demonstrations that highlight key OTN, DWDM features and solutions ( including ASON & WSON - DWDM )
  • Generate detailed Test Reports outlining client requirements and proposed solutions, supporting both sales and engineering teams with actionable insights.
  • Experience in working with diverse Customer base across APAC region understanding & addressing the requirements & providing right solutions.Traveled & worked extensively for Customer Projects from various countries - Singapore, Japan, Indonesia, Thailand, Vietnam, India, Philippines, Australia.
  • Resolve complex product technical issues during pre-sales engagements of New Product Introductions (NPI), showcasing problem-solving skills that build customer trust in our solutions.
  • Serve as a liaison between sales, engineering, and marketing teams to ensure alignment on key objectives throughout the sales cycle.
  • Provide technical expertise and support as solution architect during the sales process to increase customer confidence in product capabilities.
  • Develop strong relationships with clients, fostering repeat business and high customer retention.
  • Collaborate with sales teams to strategize on optimizing product offerings to meet client needs.
  • Recommend changes to customers that focus on lowering costs, increasing production, or adding new functionality to improve results.
  • Maintain extensive knowledge of products and services to deliver best-in-class sales engineering solutions.

Software Technical Lead Developer

Ribbon Communications Inc. (ECI Telecom Pvt. Ltd.)
12.2016 - 11.2021
  • Proficiently Experienced in Developing C++ Application code for VxWorks and Linux Environments.
  • Worked in L2/L3 routing Application Development team for the Apollo Management Plane DCN.


  • Contributed mainly towards below various modules developed:

1) Redundant 9901x Interrupt Handling on QPHY (IMG/MSM Ports) for Protection Switch Decision.

2) IPv6 support for DCN Application (Management Bridge, 6to4 Tunneling using network Init scripts, NUD - in progress)

3) 9901x DCN support (RCP Module, using Poncat3 new Chip Driver, ADT tool support to test L3 switch without Shadetree Application.

4) Worked on-site for about 5 months for IPv6 Development Activity. Gained Knowledge in understanding the In-band and OOB DCN working.

5) Lead Development Activities for Network Control Parameters (ONCP) for various releases supporting various new features.

6) Supported and Resolved many Critical/Major bugs Methodically across different releases.


  • Professionally Developed & Delivered Embedded IO Applications for several Features like:

1) Roadm Protection Support for Long Haul Under-Sea Cable Networks

2) Supporting Flex Grid for Photonic cards Data path and Network Control Parameters (ONCP)

3) Colorless-Directionless-Contentionless Flex ROADM (CDCF card)

4) OTDR - Expert Mode

5) Fabric integrated Service cards (HIO Cards).

  • Worked for half year as a T4 Dedicated Engineer - Debugging and Resolving specifically Customer issues.

Senior Software Developer

Fujitsu Network Communications
06.2016 - 12.2016
  • Delivered Embedded Application support for Collector ROADM.
  • Debugged and Handled few Customer issues
  • Worked on NetConf & YANG development Activities.

Senior Software Developer

ECI Telecom Pvt. Ltd.
06.2011 - 06.2016
  • Professionally Delivered Several Embedded IO Photonic Card features:
  • Porting Application Code for Hio10_20 Service from VxWorks to Linux.
  • Supporting Port Protection for Tr10_12 Transponder card.
  • 20 Gbps Transponder Card with Encryption support (Tr10_4 EN Card) Supporting FIPS Level-1 Certification.
  • Optical Amplifier extending support to 96 channel in ITU grid
  • 60 Gbps Transponder Card (Tr10_12 Card) with GCC
  • Also worked handling few Layer 2 features for the Apollo CESR Boxes:
  • Provided Development/Integration Testing support of Next Hop Indirection feature for Layer2Transport Service.
  • Development support for Layer 2 Services like L2T (Layer2Transport) for Pseudo Wire Redundancy feature(PWR).
  • Involved in fixing bugs for L2T Service area in the PWR feature

Education

Bachelor of Technology (B.Tech) - Computer Science and Engineering

JNTU (Hyderabad University)
05.2011

Skills

Optical Transport Network (OTN) architecture and standards

Interests

Photography, Cooking, Sports

Awards and Academic Credentials

Ribbon Communications Inc:

  • Participated in Ribbon Technothon 2025 - creating a LLM Solution Agent which gives high level technical solution answers for customer requirements based on the content documents feeded as input and Instruction Set defined by team using RAG Model.
  • Selected as Finalist in the Ribbon Technothon 2021 Contest for the LogSight Tool which gives Machine Level Preliminary analysis of Customer bugs reducing the Human efforts.
  • Received Several Spot Awards for handling Development Activities Professionally, Identifying root cause for Critical Customer issues.


Secondary High School, Bagged Ranks in several Entrance Examinations for Under-Graduation:

     - Ranked 194 in Entrance test (EAMCET) for Engineering conducted at state level in the year 2007.

     - Ranked 765 in VIT University Entrance exam conducted at all India level in the year 2007.

     - Qualified for IISC and IISER entrance through IIT exam conducted at all India level in the year 2007.

     - Secured Rank 106 at state level and Rank 7269 at all India level for the AIEEE entrance exam conducted in the year 2007.

Timeline

Sr. Tech. Specialist & NPI Lead Engineer - APAC

Ribbon Communications Singapore
11.2021 - Current

Software Technical Lead Developer

Ribbon Communications Inc. (ECI Telecom Pvt. Ltd.)
12.2016 - 11.2021

Senior Software Developer

Fujitsu Network Communications
06.2016 - 12.2016

Senior Software Developer

ECI Telecom Pvt. Ltd.
06.2011 - 06.2016

Bachelor of Technology (B.Tech) - Computer Science and Engineering

JNTU (Hyderabad University)
Madhav MedaboinaSr. Tech. Specialist & NPI Lead Engineer (Tech. Pre-Sales) - APAC