LYNN LIN
Summary
Dynamic and results-oriented professional with a proven track record of over 18 years in retailing: category management, sourcing, brand and product strategy. Excels in building strong strategic relationships and skilled in team leadership, multicultural stakeholder management, and fostering innovation. Adept at developing and executing comprehensive strategies to drive profitability and growth. Over 20 years of international experience with strong multicultural communication skill.
Overview
18
18
years of professional experience
Work History
COO
SLEEP FORCE
11.2022 - 07.2023
- Developed company strategy with execution plans through comprehensive industry and market analysis, within the initial month of tenure
- Increased company profitability by 25% within the first 3 months through team restructuring, streamlining operations, and product innovation.
Senior Business Consultant APAC
BRAND LOYALTY
02.2021 - 10.2022
- Acted as deputy GM of North Asia, overseeing and directing sales teams across China, Taiwan and South Korea to formulate regional business plans with a total revenue of SG$28m
- Pioneered a transformation in our sales strategy in Taiwan, establishing a 3-year cooperation model with a key client, moving away from the old deal-by-deal selling approach
- Spearheaded teams in Taiwan through a crucial client pitch process, securing essential resources and approvals from headquarters to secure a deal that represented 95% of the regional sales budget in 2024.
Head of Global Product Strategy
BRAND LOYALTY
03.2019 - 01.2021
- Built a new department and led a team of 4 senior managers to strategize product portfolio including new product plan, brand strategy and product life cycle management
- Streamlined & standardized the decision-making process for the management board from subjective to data-driven, implementing a protocol for product data analysis and hosting bi-weekly C-level meetings to drive key decisions
- Established product development approval funnel and supervising mechanism, resulting in 35% reduction in resource reduction and 20% increase in project completion rate in the first 4 months.
Product & Partnership Development Manager
BRAND LOYALTY
09.2012 - 02.2019
- Led numerous new product development projects resulting in generated sales revenue exceeding SG$600 million
- The only one in the team to achieve 100% sales rate of new development
- Secured 5 strategic key clients contract across multiple countries during sales pitches as a product expert, with the total deal size exceeding SG$550 million
- Pioneered global sourcing strategy for the home textile category and established new partnerships, resulting a 15% cost saving and securing a key client contract exceeding SG$30m
- Developed and delivered product development training courses at the company university, consistently earning a stellar rating of 4.9 out of 5 from course participants, recognized as a top-rated instructor.
Category Manager & Buyer
JUMBO S.A.
06.2007 - 05.2010
- Managed 5 product categories with sales exceeding SG$50M
- Successfully developed and launched 12 new ranges, resulting in a 250% revenue growth within the first 1.5 years
- Negotiated a significant contract resulting in a 30% cost reduction, leading to a threefold increase in salary within the first four months.
Senior Sales Lead
Youngor Group
03.2005 - 05.2006
- Built a 4-member sales team and developed strategic relationships with 3 European and American clients, marking the company's first venture into overseas markets beyond Hong Kong and Taiwan.
Education
No Degree - New Media Marketing, Organizational Efficiency, Sa
Bosum Institute of Management Science
Shanghai, China03.2023
Executives Education in Customer Loyalty: A Strategic Approach -
Kellogg School of Management
01.2021
MBA in Marketing and Retailing -
Manchester Business School
01.2012
MBA Exchange program -
Rotterdam School of Management
01.2011
BA in English -
Huazhong University of Science & Technology
01.2003
Skills
- Data-driven decision-making
- Strategic Partnerships
- Process Improvement
- Strategic Planning
- Cross-Functional Collaboration
- Corporate Communications
Languages
Chinese
English
Greek
Dutch
Hobbies and Interests
- Founder of Toastmaster Public Speaking Club (Den Bosh, The Netherlands)
- Blog Writer
- RYA Day Skipper (Practical Sailing Course)
- Scuba Diving (PADI Advanced Open Water)
- Traveling
Timeline
COO
SLEEP FORCE
11.2022 - 07.2023
Senior Business Consultant APAC
BRAND LOYALTY
02.2021 - 10.2022
Head of Global Product Strategy
BRAND LOYALTY
03.2019 - 01.2021
Product & Partnership Development Manager
BRAND LOYALTY
09.2012 - 02.2019
Category Manager & Buyer
JUMBO S.A.
06.2007 - 05.2010
Senior Sales Lead
Youngor Group
03.2005 - 05.2006
No Degree - New Media Marketing, Organizational Efficiency, Sa
Bosum Institute of Management Science
Executives Education in Customer Loyalty: A Strategic Approach -
Kellogg School of Management
MBA in Marketing and Retailing -
Manchester Business School
MBA Exchange program -
Rotterdam School of Management
BA in English -
Huazhong University of Science & Technology
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