Experienced DGM with 16 years of success, skilled at identifying opportunities for company growth through effective management of all business functions. Ready to contribute talent and expertise to an organization that offers avenues for professional advancement.
Overview
20
20
years of professional experience
Work History
Business Controller & Deputy General Manager
Marine Online (Singapore) Pte Ltd
08.2023 - 01.2024
As Business Controller for All 8 Business Units
Responsible for monthly and quarterly reporting and analysis of results
Contribute to analysis and benchmarking of operational and platform performance for geographies and functions
Contribute to target setting for platform and operational KPIs and measuring the departments against these
Keep track of cost saving plans and actively measure and ensure implementation
Contribute and advise to the creation and management of dashboards and ensure robust and efficient distribution
Day-to-day management support, e.g Create presentations for management.
As Deputy General Manager for Port Agency & Marine Service
To assist and guide Business development team on agency business in order for them to prepare proposal, sales & marketing plan for both online & offline service operations
To ensure adequate vendors (agents) within MOL (Marine Online) platform for a sustainable marketplace for the convenience of ship owners.
Oversee the execution of store opening for vendors once vendor portal is ready
Monitor and select agency partners to represent MOL in long run once we have enough data online
To monitor the overall MOL Agency business performance in accordance with performance objectives/KPI to ensure business progresses are met and corrective action taken when necessary
Monitor and ensure business targets are met by both Business development and operation team
Lead the division to discover and explore business opportunities by contacting potential vendors and customers
Building close rapport with existing and potential clienteles.
Assist Agency GM for the coordination and communication with other business segments to build the brand of the entire maritime business e-commerce platform
To motivate and create a cohesive working environment for the team and cultivate positive working attitude within the department
Assist Agency GM in P&L preparation for the department
Assistant General Manager
NX (Nippon Express) Global Ocean Network Pte Ltd
09.2021 - 08.2023
Procurement Control
Define, implement and execute the global Ocean procurement strategy as a member of a global procurement team of NX Group
Establish and maintain solid relationships with supplier(s) to support commercial position with Sales team of NX Group
Negotiate FAK, NAC and basket rates & space commitment mainly for Long Haul Trades, but also including for Short Haul Trades like Intra Asia / negotiate Credit Terms & Incentive Program with supplier
Procurement of volumes as per set thresholds annually directly with core Carriers
Work closely together on product development with Marketing and Product Team to development with sales teams and NVOCC teams within NX Group
Support the Budget targets to maximize profits and give guidance and instruction to Product teams accordingly on a regular basis
Work closely together with NX Group Ocean tender team network on Ocean RFQ's
Data Analysis /Monitoring
Analyze NX Group shipping data for determination for strategy to supplier(s)
Analyze data of Market Rate for procurement from supplier / for selling to Client of NX Group from general/ specific data source(s) for determination of procurement / selling strategy
Monitor the performance of supplier(s) commitments
Align with Regional and Country based NVOCC teams within NX Group to ensure the targets are met
Contract review and optimization against market conditions
Estimate impact of the optimization to the P&L
Ensure a balance is maintained between Global carrier commitments and P&L
Measure impact of basket rates per Carrier contracts
Ensure that the pricing is available to NX Group Marketing and Product Teams
Provide up to date market information and share it with those who may need it within NX Group.
Maritime Business Lecturer
Institute of Technical Education (ITE)
09.2019 - 08.2021
Teach various modules related to maritime industry such as Introduction to maritime industry, Ship Agency Operations, Ship and Port Operations, Shipping Documentation, Ship Accounting, Customer Relationship Management (CRM), Digital Marketing, Information Technology, Data Analytics
Also involved in course coordination, module development, and other contributions to the school and college.
Intra Asia Product Senior Manager
American President Lines (APL)
08.2014 - 07.2019
Responsible for daily decision-making on assigned pipelines ranging from cargo acceptance to contingency planning
Developed network plan for the services under my purview, detailing how the network is set up to achieve Trade's long term strategic aims
Analyzed market trends, comparative yields across different cargo segments, & commercial inputs to highlight opportunities and challenges with existing cargo profile carried on the network, and constantly identified and implemented yield maximization drives in partnership with commercial teams
Drove utilization/volumes through regular discussions with pricing and network managers & commercial teams
Planned forward to pre-empt potential service disruptions and managed contingencies in partnership with the capacity and operations teams
Reviewed service profitability to ensure that the planned for yield is achieved
Oversaw service exceptions and acted as the focal point for recovery and coordination
Conducted quarterly review of network P&L at the service level
Analyzed financial performance of the trades and initiated correction actions if necessary
Coordinated with various teams to ensure services are operating according to plan
Coordinated with pricing and equipment flow control teams to optimize services and equipment flows
Tracked overall effective loading declarations and ship level performance
Worked closely with feeder team to ensure sufficient and reliable connections
Assisted and supported Head, TP Product in developing network studies and plans
Provided feedback on trade management issues and network optimization
Designed service changes and new services
Conducted market studies and feasibility analysis
Developed marketing strategies and cost-saving initiatives
Managed container activities and empty repositioning
Supervised DG desk and supported trade and marketing in business prospects study
Handled claims and evaluated damage settlements.
Liner & Trade Assistant Manager
Regional Container Lines (RCL)
06.2008 - 05.2014
Achieved optimal service Vessel Voyage Leg utilization of network space resources to support cargo & equipment supply across the network in Intra Asia regions
Maintained planned & unplanned roll pool or overbooking situation within acceptable level through space management
Ensured workable trade allocation to capitalize on opportunities for better yielding by strategizing trade routes
Achieved efficient Empty containers match back to support new bookings in demand location via enforcement of empty allocation guidelines
Achieved lowest network recovery costs and took consideration on cargo time sensitivities, entire network implication & costs involving monitoring bunker consumption
Determined Load factor to plan down line allocation or back loading space through reviewing & forecasts, bookings, shipments & un-forecasted projects
Operationalized containers' repositioning plan and managed trade-off between laden and empty container in accordance with equipment repositioning plan
Monitored daily network patterns and provided feedback
Liaised & coordinated with Vessel Planners on stowage & owners' merit to ensure good distribution of cargo volume, weight & equipment size types.
Assistant Manager for Ocean Freight
Astro Express Logistics Pte Ltd
09.2003 - 08.2004
Planned the most appropriate route for shipments, prepared documentation to meet customs and insurance requirements, arranged payment of freight and other charges, arranged courier and specialist hand-carry services, involved in letter of credit shipments.
Education
Bachelor of Science - Maritime Studies in Shipping
Nanyang Technological University (NTU) Singapore
Singapore
05.2008
Diploma in Maritime Transportation (Navigation) -
Singapore Polytechnic
01.2001
GCE O Level Examination -
Whitey Secondary
01.1997
Primary School Leaving Examination (PSLE) -
San Shan Primary
01.1993
Skills
A good communicator, outgoing, and ability to engage others across diverse cultures
Ability to work under pressure and finish within deadlines
Excellent communication skills both verbal and written
Excellent leadership and decision-making skills
Proficiency in Microsoft Office with CRM systems
Strong analytical and problem-solving skills
Holder of the following STCW Short Courses: Medical First Aid on Board Ship, Electronic Navigation Systems, Basic Tanker Training, GMDSS (GOC) - issued by the Telecommunication Authority of Singapore, Advanced Fire-fighting, Proficiency in Survival Craft and Rescue Boat, and Basic Occupational Safety and Security Training Certificate
Familiar with the basic principles of propulsion machinery and working of various shipboard auxiliaries and systems
Familiar with the working principles and the safe operational practices of marine diesel engines, and marine steam boilers and turbines
Familiar with the flow characteristics of fluid in pumps and pumping systems
On board experience in handling basic engine control systems, propulsion systems, and monitoring devices
Accomplishments
Obtain the scholarship from Regional Container Lines (RCL Feeder Pte Ltd) to study a BSc (Hons) Degree program in Maritime Studies conducted jointly by NTU and the BI Norwegian School of Management, Norway.
Complete a semester of the student exchange program at BI, Norway in the third year of the study.
Obtain a grade A for the final year project on intermodal freight transportation & logistics.
Obtain a grade A for Celestial, Coastal and Ocean navigation in Polytechnic to sit for oral exam conducted my MPA.
Completed all written examinations at SMA for combined class 1 & 2 (Deck Officers) COC Class3 -certificate of competency courses.
Successfully completed sailing on Chemical Tanker MT Petro Imtres, a chemical product tanker
Certificate of Service from Singapore Armed Forces
Attended infantry advance continuation training course (ATEC)
Good conduct and behavior landed me at 724 Guards vocation for reservist.
Completed full time National Service with Very Good in both conduct & performance.
Personal Information
Citizenship: Singaporean Chinese
Timeline
Business Controller & Deputy General Manager
Marine Online (Singapore) Pte Ltd
08.2023 - 01.2024
Assistant General Manager
NX (Nippon Express) Global Ocean Network Pte Ltd
09.2021 - 08.2023
Maritime Business Lecturer
Institute of Technical Education (ITE)
09.2019 - 08.2021
Intra Asia Product Senior Manager
American President Lines (APL)
08.2014 - 07.2019
Liner & Trade Assistant Manager
Regional Container Lines (RCL)
06.2008 - 05.2014
Assistant Manager for Ocean Freight
Astro Express Logistics Pte Ltd
09.2003 - 08.2004
Bachelor of Science - Maritime Studies in Shipping
Nanyang Technological University (NTU) Singapore
Diploma in Maritime Transportation (Navigation) -
Singapore Polytechnic
GCE O Level Examination -
Whitey Secondary
Primary School Leaving Examination (PSLE) -
San Shan Primary
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