Sze Yen Low
Community Partnership Communications
Singapore
Summary
With a background spanning both the Consumer and Non-Profit sectors, bringing a wealth of experience in marketing and communications. Specializing in crafting narrative-driven strategies to develop brand identity and execute multi-channel marketing campaigns. My true passion lies in bridging the gap between mission, brand, and audience through the art of storytelling. I firmly believe that compelling narratives and effective messaging have the power to create meaningful connections and drive positive change. I'm a highly motivated and passionate self-learner. I believe in constant learning and desire to achieve accomplishments outside of my comfort zone. I value interacting and communicating with others because it exposes me to multiple perspectives that opens up my thinking and helps me to grow.
Overview
6
6
years of professional experience
Work History
Community Partnership Communications Executive
Cycling Without Age Singapore
08.2022 - Current
- As a Community Partnership Communications Executive, I oversee all aspects of communications and marketing for our organization, serving as the primary point of contact for developing and implementing our communications strategy
- In this role, I am responsible for crafting compelling content across social media platforms and our website to enhance brand visibility and engage our audience
- A significant part of my role involves cultivating partnerships and securing donations to support our cause
- By fostering relationships with various stakeholders, I work to raise awareness and garner support for our initiatives
- Additionally, I play a key role in fundraising efforts, spearheading projects such as our annual fundraiser 'Cycle For Good,' which not only raises vital funds but also promotes our work and engages the community
- Through these responsibilities, I have honed my interpersonal and communication skills, allowing me to effectively manage long-term relationships with government agencies, corporates, volunteers, donors, and other key community partners
- By leveraging these skills and experiences, I am committed to driving positive change and making a meaningful impact in the lives of seniors in our community.
Marketing & E Commerce Coordinator
Nutrifirst Pte Ltd
02.2022 - 07.2022
- Engaging & reaching out to customers through online platforms (social media & EDM)
- Developing marketing goals & objectives through setting of daily, weekly marketing objectives for Instagram, Facebook & Tiktok
- Creating online content using Canva for social media & email campaigns
- As a Marketing & E-commerce Coordinator, I played a pivotal role in managing and promoting our brand across social media and our website.
- Serving as the contact point both online and in our physical store, I gained invaluable insights into consumer needs, enabling me to craft targeted marketing collaterals and promotions across various platforms.
- My hands-on experience with e-commerce platforms like Shopify provided me with a comprehensive understanding of their functionalities, empowering me to optimize processes and drive sales growth effectively.
- Additionally, my proficiency in live streaming sales enhanced my ability to think on my feet while engaging with audiences in real-time. This experience not only boosted my confidence but also honed my skills in captivating and retaining viewer interest during live sales events. By leveraging these skills, I contributed to enhancing brand visibility and driving revenue generation for our business.
Digital Marketing Trainee
Mint Museum Of Toys
07.2021 - 01.2022
- Ideate email marketing campaigns and social media content, which helped to increase brand awareness for the company
- Working with external stakeholders to improve the operation of the museum, help create an immersive & engaging experience
- Helping with the new integration of the website to boost consumer awareness
- Weekly social media content to boost sales & traffic for the museum
- Weekly social media content to engage the target audiences
- Designing social media content and Museum collaterals using Canva
- Operations of the museum which include introducing the museum to customers, assisting them, gathering feedback of their needs and creating a more interactive experience.
- As a Marketing Trainee, I took charge of curating compelling collaterals across social media platforms and our website, gaining hands-on experience in executing digital marketing strategies.
- Through this role, I developed a keen understanding of effective online engagement and audience targeting.
- Collaborating with various individuals, I optimized website content, leveraging data analysis to enhance overall marketing performance & museum visitor numbers.
- Fostering stakeholder engagement and expanding the museum's reach within diverse communities.
Admin/Marketing Assistant
Wooloomooloo Pte Ltd, Singapore
11.2019 - 12.2019
- Ideate email marketing campaigns and social media content, which helped to increase brand awareness for the company
- Created unique and engaging content like menu posters, advertisement posters, and videos for social media platforms including Facebook and Instagram
- Designed social media campaign ideas using Canva to allow for stronger interaction between the company and consumers
- Cleaned up existing databases, allowing for customer segmentation for marketing campaign purposes
- Tracking and reporting out of campaign performances.
Event Management Team Intern
National Gallery Singapore
09.2018 - 03.2019
- In-charge of the end-to-end support for two large-scale events - from initial meeting with clients (along with the BD team), to proposal drafting, engaging support from external vendors to event promotion and execution, to final report out of event success
- Worked with clients on their requirements and put together the proposal for their events, including event set up and promotions
- Negotiated with external vendors on behalf of clients and oversaw the successful implementation for these events
- Supported all administrative tasks and was responsible for reorganization of the event database, as well as setting up the processes for tracking and follow up of future activities/events
- Collaborate and partner with the Business Development team, supporting them in ensuring the successful deployment of all projects
- Ability to complete projects within tight deadlines - was given less than one month to plan and execute one of the events for the Gallery.
Education
Bachelor of Business - Marketing
Singapore Institute of Management, RMIT Australia
11.2020 -
Integrated Event Management - Event Management
Republic Polytechnic, Singapore
05.2019 -
GCE 'O' Level - undefined
Westwood Secondary School, Singapore
01.2015 -
Skills
Fluent in English and Mandarin
Project Management Skills
Administrative
Customer Relationship Management Software
Designing tools like Canva
Social Media Platforms (Facebook live, Instagram live, Tik-Tok live)
Organizational Skills
Fundraising Skills
Problem Solver
Effective Communicator
Adaptable and Fast Learner
Detail-Oriented
Passionate Learner
Timeline
Community Partnership Communications Executive
Cycling Without Age Singapore
08.2022 - Current
Marketing & E Commerce Coordinator
Nutrifirst Pte Ltd
02.2022 - 07.2022
Digital Marketing Trainee
Mint Museum Of Toys
07.2021 - 01.2022
Bachelor of Business - Marketing
Singapore Institute of Management, RMIT Australia
11.2020 -
Admin/Marketing Assistant
Wooloomooloo Pte Ltd, Singapore
11.2019 - 12.2019
Integrated Event Management - Event Management
Republic Polytechnic, Singapore
05.2019 -
Event Management Team Intern
National Gallery Singapore
09.2018 - 03.2019
GCE 'O' Level - undefined
Westwood Secondary School, Singapore
01.2015 -