Lourydie Velasco
Head Of Client Solutions, APAC
Singapore
Summary
Dynamic and results-driven professional with over 15 years of extensive experience in strategic client solutions management within the APAC region. Proven expertise in driving revenue growth, fostering client relationships, and delivering innovative solutions tailored to meet diverse client needs.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Head of Client Solutions, APAC
Channel Factory
10.2022 - Current
Lead, Client Services Management, APAC
Channel Factory
01.2022 - 10.2022
Senior Client Services Manager, APAC
Channel Factory
05.2021 - 12.2021
Client Services Manager, APAC
Channel Factory
01.2020 - 05.2021
Director, Demand Account Management, APAC
Smaato
4 2019 - 12.2019
- Build long term relationships with key clients by offering consultative solutions to help them achieve their programmatic campaign targets
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Manager, Demand Account Management
Verizon Media (Previously AOL/Oath)
10.2017 - 04.2019
- Built and drove a pipeline of sales opportunities for existing clients - advertisers and agencies - which is a combined list of clientele from AOL Platforms and Yahoo Brightroll Exchange across programmatic display, video and mobile real-time bidding.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Head of Account Management
Verizon Media (Previously AOL/Oath)
08.2016 - 09.2017
- Demand accounts lead on servicing clients both on the managed media and programmatic advertising to help agencies and Demand-Side Platforms (DSPs) on finding the right websites and audience to achieve their campaign objectives
Account Manager, Supply Team
Verizon Media (Previously AOL/Oath)
04.2015 - 07.2016
- Managed and developed strategic relationships with website owners from presales support to onboarding and account management
Client Services Consultant
Experian Singapore Pte Ltd
01.2013 - 03.2015
- Performed multi-account management with the aim to help each client in building and improving their email marketing strategies
Client Services Manager
Catcha Digital Asia
02.2012 - 12.2012
- Drove and maintained key relationships with tech and media partners in order to improve sales and campaign metrics
Ad Operations Manager
Catcha Digital Asia
12.2010 - 01.2012
- Worked with advertising planners and vendors to implement (campaign trafficking, tags set up, naming convention) and oversee ad campaigns go-live process
Operations Assistant
AMM Holdings Pte Ltd (Asia Digital Holdings Plc)
10.2008 - 11.2010
- Provided operational assistance for Advertising Operations, Sales and Finance teams to improve efficiencies and processes
Education
Masters in Business Management -
University of the Philippines
01.2006 - 04.2008
Bachelor of Arts in Social Science - undefined
University of the Philippines
01.2000 - 04.2004
Skills
Strategic Leadership
undefinedAffiliations
- Ad Operations Professionals
- Ad Traffickers & Ad Ops Group
- Digital Advertising Professionals
- Online Ad Pros-NA
- Google APPS users
- Planning, Strategy and Client Services Group for Advertising, Marketing and Design
Professional Development
- Floodlight Training, Google, Singapore, 05/01/12
- DoubleClick for Advertisers Training, Google, Singapore, 02/01/12
Timeline
Head of Client Solutions, APAC
Channel Factory
10.2022 - Current
Lead, Client Services Management, APAC
Channel Factory
01.2022 - 10.2022
Senior Client Services Manager, APAC
Channel Factory
05.2021 - 12.2021
Client Services Manager, APAC
Channel Factory
01.2020 - 05.2021
Manager, Demand Account Management
Verizon Media (Previously AOL/Oath)
10.2017 - 04.2019
Head of Account Management
Verizon Media (Previously AOL/Oath)
08.2016 - 09.2017
Account Manager, Supply Team
Verizon Media (Previously AOL/Oath)
04.2015 - 07.2016
Client Services Consultant
Experian Singapore Pte Ltd
01.2013 - 03.2015
Client Services Manager
Catcha Digital Asia
02.2012 - 12.2012
Ad Operations Manager
Catcha Digital Asia
12.2010 - 01.2012
Operations Assistant
AMM Holdings Pte Ltd (Asia Digital Holdings Plc)
10.2008 - 11.2010
Masters in Business Management -
University of the Philippines
01.2006 - 04.2008
Bachelor of Arts in Social Science - undefined
University of the Philippines
01.2000 - 04.2004
Director, Demand Account Management, APAC
Smaato
4 2019 - 12.2019
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