Loh Soh Yin
Summary
Enthusiastic and ambitious individual constantly seeking ways to improve performance, achieve sales targets, and build the company's brand. Goal is to pursue a challenging, dynamic, and rewarding career where experience, knowledge, expertise, and skills can contribute effectively to the progress of the organization. Eager to be considered for a position that will allow displaying leadership skills and growing to a higher level. With gathered experience in past and present employments, determined to further develop skill sets and make a valuable contribution to employer. Approach learning with humility and enthusiasm, always striving to exceed expectations for a rewarding and successful career.
Overview
31
31
years of professional experience
Work History
APAC Account Director
Lumen Technologies Singapore Pte Ltd
05.2019 - Current
- As New Business Account Managers focus new accounts acquisition
- Create a demand for product, services and brand awareness
- Manage sales plan pipeline with timely and accurate forecasting
- Achieve sales targets through strategic and creative selling
- Work to understand clients business needs, what is client’s key drivers and challenges
- Demonstrate value of our services and products influencing their decision-making process and how such decisions relate to their requirements for our services offerings
- Finally identifying the right solution to solve their business challenges
- Perform cost benefit and needs analysis of existing/potential customers to meet their business needs
- Perform periodic business reviews on target accounts to monitor performance, drive sales activities to generate leads
- Negotiate agreement terms, variations in price, delivery and specifications with managers while closing sales
- Collaborate with other teams to ensure success project development, related negotiations (e.g., Legal, product, Marketing) and end-to-end account/sales management process
- Manage full sales cycle from targeted outbound to deal closure and ongoing account management, upsell and cross sell solutions, products & services
- Develop and execute GTM plans, campaigns, and activities with marketing and partners for growth and drive business collaboration
- Set the direction of the overall Service business strategy and initiatives for respective growth area
- Collaborate with partners across the business to identify and implement sales strategy and products across the markets
- Achieved 9 new logos across different industries: - Fintech, Manufacturing, Logistic and Media
- Success track record in Enterprise Solutions: In Managed Cloud Services, SAP, Managed Security Solution and Content Delivery & Managed Networking Solution
- Direct sales engagement with large organization and pursuit of enterprise deals
Sales Specialist
Singtel Telecommunication Ltd
01.2015 - 01.2019
- As a sales specialist, I have developed strong sales experience in Managed Services, IT outsourcing, Managed Security and Networking
- Collaborate with other teams to ensure success project development, related negotiations (e.g., Legal) and end-to-end account/sales management process
- Develop, execute business plans to meet and exceed sales target
- My role as sales specialist identified customer’s business needs and their business challenges and developing strong value propositions to help customers meet their business objective through ICT solution sales
- Establish close relationship with customer, engage effectively with all levels across customer’s organization, negotiate with customers and effectively close the business deal
- Support sales opportunities by providing product information, roadmap updates and solution proposal
- Responding to customer’s queries professionally and promptly
- Built strategic relationship with partners/vendors and senior management team
- Handle new enquiries, negotiation with vendors, costings, and order process
- Ensure excellent customer satisfaction levels with every customer engagement
- Ensure revenue and profit targets are met
- Direct sales engagement with large organization and pursuit of enterprise deal
- Achieved and ranked Top Club 100 award for over archiving sales target in FY 2017
- In my 2nd year, I have over achieved sales target of 225% in FY2016
- Ranked and achieved Top Club 100 award
- Consistently overachieving sales target
- Negotiated 2 new contracts worth 5 million
- Concluded 900k Server & Storage Solution – Beat the competition and won the deal by Identify customer pain points, conducting competitors’ analysis and managed to determine the ideal price point to win
- Concluded 450k cloud security contract with Credit Bureau Singapore Pte Ltd during my first 6 months in my new role with Singtel
Sales Manager
Samsung Asia Pte Ltd
05.2012 - 11.2014
- Join as Sales Manager key focus in the Retail, F&B, Media & Transportation industries and overseas and develop 5 strategic accounts
- Primary job scope is to identify new sales opportunity through prospecting and generate new sales to wide range of Samsung products in Asia
- To manage accounts and build a strong business partnership with assigned clients
- Solution sales involved: Magicinfo software (content management software), mobility solution, Point of sales, mobile payment &Field force application solution
- Constantly working closely with solution partners to develop end to end solutions to meet client’s requirements
- Provide product information and roadmap updates to partners and clients
- Serve customers in showroom, conducting product demo and share value proposition of Samsung products and solutions
- Ability to sell in a consultative manner, focusing on identifying solutions while providing great customer service
- Good interpersonal and communication skills
- Direct sales engagement with large organization in RFPs and pursuit of enterprise deal
- 8 major strategic Accounts include: Changi Airport Group, SATS Ltd, Singapore Airlines, CapitaLand Limited, Sing Post Limited, Lend Lease Singapore Pte Ltd, IKEA, Keppel Corporation
- Concluded contract with Shilla Duty Free in Changi Airport Terminal 3 delivery Video Wall content management Software solution and tablets to enhanced user experience
- Concluded Video Wall content management Software Solution a regional contract with Ikano in August worth $450,000
- Won a contract on smart phones and tablets with Applications with Singapore Post e-commence worth SGD300,000
- Concluded a contract with FOX International by delivering a holistic solution on Video conferencing & Content Management software solution worth $350,000
- Organized road show with Sing Tel to Unilever managed to covert 300 – 400 users on Android mobile devices
- Won Mobility project with Picket & Rail on mobile payment & point of sales solution
Major Account Manager
Fuji Xerox Singapore Pte Ltd
01.2005 - 04.2012
- Joined in 2004 as Account Manager managing customers in the printing industries
- Promoted to National Major Accounts in 2005
- Oversea and development of 5 strategic accounts in selling valued added services and bundle solution
- Establish strong relationship with client for future business
- Annual sales target was 2,2million
- Conduct major contract with BHP Billiton, one Fuji Xerox largest account worth approximate 3.5 million in 2012, Other clients include AXA Insurance, Baker Hughes Singapore, JP Morgan, DTZ, Knight Frank and Clifford Chance LLP
- Primary job scope is to identify new business opportunities for Fuji Xerox technology, software, and services through prospecting
- Fuji Xerox’s wide range of products and services include multifunction office printing equipment, professional production system, print and document management solutions, and business process outsourcing
- Collaborate with other teams to ensure success project development, related negotiations (e.g., Legal, product, Marketing) and end-to-end account/sales management process
- Soliciting potential customers; developing existing customers; servicing and maintaining all accounts within assigned territory
- Sales activities include customer care call, client review, suggest ways to rationalize client’s current environment and submit business case to justify recommendations
- Constantly working with various subject matters experts to brainstorm and craft proposals that provide end to end solutions to solve client’s problems
- Managed 5 major accounts that produce almost 5 million revenues in selling products and business solution and Applications Software and won a sales incentive trip to Japan in 2011
- Achieved 110% in FY 2010 and won an incentive trip to Dubai
- Achieved Top Account Manager in 2005
- Achieve 100% in sales target yearly
Major Account Manager
Ricoh Singapore Pte Ltd
01.2000 - 01.2005
- Managed 2 key accounts Standard Chartered Bank & Far East Group
- Participate in the negotiation of local stakeholders to execute contract to refresh their aging equipment
- Handle direct sales calls mainly education segment in the industrial to drive for brand awareness
- Focus on expansion of new accounts
- Annual sales target $700,000
- Constantly exceed monthly sales target
- Consistently overachieving sales target yearly
- Successfully venture and sold products into new accounts increasing in market share
- Managed 2 major accounts that produce 2 million in revenue
Supervisor Corporate Ticketing
JTB Travel Bureau Pte Ltd
01.1996 - 01.2000
- Handle customer inquiries and complain
- Managed a high volume of workload within a deadline driven environment
- Handle corporate planning and ticketing
- Train new employees
- To build good business relationship and prospective customers through regular visits and contacts to develop new revenue streams
- Responsible for mainly acquiring new customers, but also maintaining and developing existing accounts
- Conduct market research relating to competition, pricing, and customers
- Collaborate with vendors to create, design a customize travel package thus improve service level and customer satisfaction
- Engaged in design and planned travel itinerary for corporate client
- Able to demonstrate exceptional ability and built strong relationship and win customer loyalty
- Identify new business opportunities, establishing contacts primarily new customers and leads conversion to expand sales and profitability
Ticketing Officer
Satsaco Travel Agency Pte Ltd
01.1994 - 01.1996
- Handle customer Travel reservation and ticketing
- Demonstrate active listening skill – able to diffuse difficult customer situation with tact and ease
- Maintain good customer relationships by understanding their requirement to add value and build lasting business
- Maintain records of customer details and increase customer base
Education
Institution -
Marketing Institution of Singapore
01.1991
Business School -
Systematic Business School
01.1988
High School -
Nan Chiau High School
01.1985
Primary School -
Alexandra Primary School
01.1980
Skills
- Sales strategy
- Sales forecasting
- Account management
- Negotiation skills
- Client relationship management
- Solution selling
- Cross-functional collaboration
- Communication skills
- Customer relationship management
Profile
Loh Soh Yin, Chinese, Singaporean, Married with 3 kids, Self-Motivated, Diligent, Determined to succeed, Result focused, Talent forging strong relationships with key decision makers, 9455 9938, sohyin.loh@gmail.com
Timeline
APAC Account Director
Lumen Technologies Singapore Pte Ltd
05.2019 - Current
Sales Specialist
Singtel Telecommunication Ltd
01.2015 - 01.2019
Sales Manager
Samsung Asia Pte Ltd
05.2012 - 11.2014
Major Account Manager
Fuji Xerox Singapore Pte Ltd
01.2005 - 04.2012
Major Account Manager
Ricoh Singapore Pte Ltd
01.2000 - 01.2005
Supervisor Corporate Ticketing
JTB Travel Bureau Pte Ltd
01.1996 - 01.2000
Ticketing Officer
Satsaco Travel Agency Pte Ltd
01.1994 - 01.1996
Institution -
Marketing Institution of Singapore
Business School -
Systematic Business School
High School -
Nan Chiau High School
Primary School -
Alexandra Primary School
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