Liu ZhanChao

1. Key Client: Singapore Economic Development Board (EDB)

Primary workstream:

• Manage routine Marketing Automation (M.A) operations and monitor performance comprehensively in a 360-degree approach.
• Generate monthly and yearly Marketing Automation (M.A) operation performance reports, providing clients with in-depth insights and suggestions for further improvements.
• Collaborate closely with the client's PR agency to coordinate and enhance the implementation of content marketing.
• Centered on the current digital marketing deployment, design and execute an optimization plan for the digital infrastructure and internal workflow.

Primary accomplishment:

• A monthly increase of over 150% in lead generation efficiency.
• A 20% enhancement in the welcome journey completion and a 10% improvement in follow-up engagement.
• An average 25% increase in regular broadcast performance, including post-open rate, CTA interaction, and article completion, through 6 months of A/B testing.

2. Key Client: Intralox

3. Key Client: Wellington international school

Project elaboration:

• Crafted an elicitation process and approach designed to align with clients' current state and potential requirements.
• Conducted a comprehensive audit of the client's current digital infrastructure, produced an assessment report to guide future development and optimization.
• Led the project management and implementation of Marketing Automation & clienteling formulation.
• Maintained regular communication with the client, identified upselling opportunities, and developed corresponding teaser strategies.

4. Other Workstream:

• Led the creation of multiple presale decks and delivered compelling presentations to prospective clients, spanning various digital players in both B2B and B2C industries.
• Developed an intern onboarding program, implementing a coaching plan to facilitate rapid mastery of essential skill sets and ensure swift adaptation to the work pace for new hires.

Main workstream:

• Collaborated with the Indian team to develop solutions for chatbot settings, ensuring synergy between the Chinese chatbot system and the global one.
• Prepared for the digital campaign through sCRM (Convertlab) for engaging potential customers.
• Conducted an investigation into China's digital landscape and collaborated with third-party agencies on the content roll-out strategy.
• PowerBi dashboard making for sorting out the data.