Li Qi Aubrey
Summary
With 1.5 years of experience as a Marketing Executive, I specialize in video production and content formatting. Skilled in managing the entire video production process from conceptualization to post-production, resulting in engaging marketing materials. Proficient in creating compelling copy and formatting content to maximize audience engagement. Seeking opportunities to leverage marketing expertise for business growth and objectives.
Overview
2
2
years of professional experience
Work History
Executive，Marketing and Communications
Kaplan Higher Education Academy
01.2022 - Current
Team Collaboration:
Aligned organizational goals with market needs through collaborative efforts across departments, actively participating in brainstorming sessions to generate marketing content within the international marketing department.
Social Media Management:
Managed various Chinese social media accounts（Xiao Hong Shu, DouYin, Weibo, WeChat Channel etc.） and expanded presence by launching a Bilibili channel.
Video Production:
• Occasionally led the filming and editing of marketing materials independently.
• Localized multiple videos to cater to the preferences of the Chinese market, enhancing the organization's influence.
• Orchestrated pre-production logistics for video shoots, ensuring smooth execution of filming processes.
Content Refinement:
• Coordinated with suppliers to refine content for compliance with organizational standards and internal review processes.
Project Tracking:
• Developed a tracking spreadsheet in Excel to monitor project progress and collaborated with suppliers to ensure timely content delivery.
Education
Bachelor of Business - International Business And Finance
Murdoch University
Australia01.2023
Skills
- Information Gathering
- Information gathering and analysis
- Multicultural communication
- Communications strategies
- Social Media Management
- Community Management
- Community Relations
- Translation Services
- Scheduling
- Event Coordination
Accomplishments
- Collaborated with the International Recruitment team to create comprehensive guide videos, boosting team efficiency.
- Conceptualized the Kaplan Student Ambassador Scheme to drive business growth and enhance marketing support within the student community.
- Developed tailored marketing materials, overseeing video production from start to finish.
- I maintained close connections with the student community to uncover success stories, the video content was shared by Kaplan's President at the annual agent workshop.
- Successfully invited two students and their parents to participate in the video shoot.
Languages
English
Upper intermediate (B2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Korean
Beginner (A1)
Timeline
Executive，Marketing and Communications
Kaplan Higher Education Academy
01.2022 - Current
Bachelor of Business - International Business And Finance
Murdoch University
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