Lionel Kelvin D'Cruz
Media and Communications Lead/Specialist
Singapore
Summary
Dynamic marketing professional with over 13 years of experience in creative and brand management, specializing in corporate communications. Proven track record of spearheading successful advertising campaigns, managing public relations and media relations, and directing high-impact productions. Expertise in event organization, product launches, and stakeholder management has resulted in the execution of multichannel campaigns that enhance content distribution and streamline communication processes. Contributions to regional channels, including Channel News Asia, as well as various local and international media outlets, have been recognized.
Overview
17
17
years of professional experience
4
4
Certifications
1
1
Language
Work History
Executive Director/Producer
REALTALK INC
03.2021 - Current
- Executed the creation of feature films and music albums, enhancing brand visibility and audience engagement through innovative marketing strategies within 12 months.
Profesional Host/Performer/Speaker/ Media Lecturer
Freelance
09.2008 - 02.2020
- Contractor
- Hosted 2500 Product Launches, Private Media Events, Live Shows, Speaking Engagements on Media and Communications, Entertainment/Cultural events, Media Workshops and Huge Weddings.
Event and Content
Focus Project Marketing
05.2018 - 06.2019
- Managed corporate marketing and communications functions for Clients and Company, overseeing the team, various part-time and Freelancers.
- Direct brand management, PR, media relations, corporate positioning, product launches, Advertising Campaigns, Event organisation, New channel developments., Stakeholder management
Creative and Marketing Lead
Blockrypto (same Owner Focus Project Marketing)
03.2018 - 05.2018
- Managed corporate marketing and communications functions for Clients and Company, overseeing team, various part-time and Freelancers.
- Direct brand management, PR, media relations, corporate positioning, product launches, Advertising Campaigns, Event organisation, New channel developments.
Creative and Marketing Manager( ICO LAUNCH)
PureGold.io
11.2017 - 02.2018
- Manage corporate Content marketing and communications functions, Creative Production, Directing of Content, various part-time and Freelancers.
- Direct brand management, Developing Panels and Speakers,PR and media relations, corporate positioning, product launches, advertising Campaigns, Event organization, New channel developments.
Creative and Marketing Manager
The Alliance Initiative (Marketing and Pr Firm)
09.2012 - 11.2017
- Manage corporate marketing and communications functions, overseeing the 30-member full-time team, various part-time and Freelancers.
- Direct brand management, PR, media relations, corporate positioning, product launches, advertising Campaigns, Event organization, New channel developments.
- Developed and launched multi-channel print, web and direct marketing campaigns.
- Led market launch of countless new products.
- Used online video portals to Spread content online (2012) improving communication flow and adding effective Marketing for Products and companies.
- Conducted training that enhanced the workflow of employees and interns internally as well as students outside of companies more effectively.
- Oversaw ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Collaborated with SPH online to feature Company Coverage at least 3 times a month.
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.
- “10 30 Alcohol ban Video” for Singapore Press Holdings
- Copywriter on advertising campaigns for accounts and successful product launches.
- Directed and Produced all Productions with over 500 productions and counting
- Lead role in pitch team meetings due to strengths in presentation and negotiation skills.
- Held Talks and Classes on Media and Marketing on behalf of company
Creative and Marketing
J Soul Records
09.2008 - 09.2012
- Developed marketing PR programs for a variety of Artists.
- Developed Product Placement platforms for clients to build their respective brands and businesses.
- Overseeing and Executing projects from Idea to Completion
- Music videos and song releases reaching No.1 on Multiple International Channels and Platforms.
- Launch many Artist based Marketing Campaigns for companies overseas.
- Developed Product Placement model
- Established Collaborations on a Production ( Music and Video) with Artist from around the world
- Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
- Interim Editor in Chief for Swagg Magazine from New York, developing their Artist Based Marketing Campaign
- Collaboration Mixtape Project with Artists from America Such as Snoop Dogg and Lil Wayne
- The Road Less Taken Video and song release, Opens at No.1 and retained the position for 8 months on Vh1.
- Secured Several Interview/ Article Placements in Regionally and in America. Including LA Famous “ Compton Politics”
- Successfully hit the American Mtv hip hop Charts.
- Winning Vima Award for work
- Held Talks and Classes on Media and Marketing
Education
Graduate - Communication and Media Studies
Nanyang Technological University Singapore
05.2024
Bachelor of Arts (BA) - Mass Communication/Media Studies
Oklahoma City University
01.2012
Advance Diploma - Mass Communication/Media Studies
Management Development Institute of Singapore
01.2011
Diploma - Mass Communication/Media Studies
Management Development Institute of Singapore
07.2010
Skills
- Content Strategy/Direction
- Media
- Communications strategy
- Media relations
- Negotiation
- Public speaking
- Social Media
Certification
Google Analytics Individual Qualification
Awards & Scholarships
- VIMA AWARD
- 2012-02
instagram.com/21soulblaze
Timeline
Executive Director/Producer
REALTALK INC
03.2021 - Current
Event and Content
Focus Project Marketing
05.2018 - 06.2019
Creative and Marketing Lead
Blockrypto (same Owner Focus Project Marketing)
03.2018 - 05.2018
Creative and Marketing Manager( ICO LAUNCH)
PureGold.io
11.2017 - 02.2018
Creative and Marketing Manager
The Alliance Initiative (Marketing and Pr Firm)
09.2012 - 11.2017
Profesional Host/Performer/Speaker/ Media Lecturer
Freelance
09.2008 - 02.2020
Creative and Marketing
J Soul Records
09.2008 - 09.2012
Bachelor of Arts (BA) - Mass Communication/Media Studies
Oklahoma City University
Advance Diploma - Mass Communication/Media Studies
Management Development Institute of Singapore
Diploma - Mass Communication/Media Studies
Management Development Institute of Singapore
Graduate - Communication and Media Studies
Nanyang Technological University Singapore