Lionel Aprico Susilo
Marketing Manager
Jakarta Barat
Summary
Dynamic marketing professional with expertise in managing and growing brand portfolios, showcasing a proven track record in executing strategic marketing initiatives and driving product innovation. Adept at cultivating strong collaborative relationships across various teams and stakeholders, ensuring alignment and successful project outcomes. Committed to leveraging data-driven insights to inform decision-making and enhance brand visibility in competitive markets. Passionate about fostering creativity and innovation to deliver impactful marketing solutions that resonate with target audiences.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Marketing manager
PT Kaldu Sari Nabati
06.2025 - Current
- Collaborated effectively with cross-functional teams including sales, trade marketing, and product development to drive brand growth and innovation.
- Managed brand P&L and performed detailed financial analyses to optimize pricing strategies and improve profit margins.
- Conducted ongoing brand performance evaluations using market data to refine marketing strategies and enhance overall brand equity.
- Conducted consumer insight research and tailored brand messaging to enhance market penetration and customer engagement in the cheese category.
- Spearheaded new product launches and renovation projects, ensuring alignment with brand vision and timely delivery.
- Developed and executed integrated marketing campaigns, resulting in increased brand awareness and market share in the FMCG sector.
- Directed the implementation of targeted marketing strategies to boost product visibility and consumer engagement within competitive cheese and snack segments.
- Optimized brand positioning by integrating consumer behavior analysis with innovative product development and promotional activities.
Brand Category Manager Cheese
PT Sukanda Djaya
11.2023 - 05.2025
- Conducted competitive analysis in the cheese category to identify market trends and opportunities.
- Collaborated with cross-functional teams to develop and launch new cheese products.
- Monitored brand performance metrics to evaluate the effectiveness of marketing strategies.
- Led the development and execution of integrated marketing campaigns to raise cheese brand awareness.
- Conducted consumer insight research to tailor product positioning and marketing messages.
- Evaluated pricing strategies to optimize market competitiveness and profit margins.
- Managed the forecasting and inventory planning to ensure optimal stock levels of cheese products.
Brand Manager Superstar & Astor
PT Mayora Indah Tbk
02.2023 - 11.2023
- Identified and capitalized on category market opportunities by conducting thorough consumer and market data analysis.
- Developed and implemented strategic brand plans aligned with brand vision and purpose to achieve set objectives.
- Collaborated with sales and trade marketing teams to drive sales and marketing initiatives effectively.
- Created and managed advertising objectives, media choices, and resource allocation for impactful campaigns.
- Oversaw the brand's P&L and conducted gross margin analysis to enhance financial performance.
- Led product renovation and innovation projects, ensuring clear timelines and successful project completion.
- Conducted regular brand performance analysis to optimize marketing strategies and enhance brand growth.
Brand Manager Slai Olai
PT Mayora Indah Tbk
11.2021 - 02.2023
- Pioneered consumer-driven marketing strategies by leveraging consumer insights to drive brand engagement and loyalty.
- Executed comprehensive business category reviews and market data analysis to identify growth opportunities in the market.
- Crafted and executed a brand strategy that aligned with the brand's long-term vision and purpose, achieving key performance objectives.
- Led successful project management for product innovations and renovations, ensuring timely completion and meeting quality benchmarks.
- Developed advertising objectives and allocated resources to enhance brand visibility through targeted campaigns.
Assistant Brand Manager Noodle Division
PT Indofood ICBP Sukses Makmur
04.2019 - 10.2021
- Analyze consumer insights to develop innovative marketing strategies for noodle brands.
- Drive brand growth by identifying unique market opportunities in the noodle sector.
- Collaborate with cross-functional teams to implement effective brand initiatives.
- Manage advertising objectives and media strategies to enhance noodle brand visibility.
- Lead innovation projects for noodle products, ensuring timely execution and quality outcomes.
- Executed brand plans for noodle products by leveraging consumer insights to achieve sales objectives.
Assistant Brand Manager
Danone Aqua
04.2018 - 04.2019
- Developed and implemented strategic brand plans aligned with brand vision and purpose to achieve set objectives.
- Identified and capitalized on category market opportunities by conducting thorough consumer and market data analysis.
- Collaborated with sales and trade marketing teams to drive sales and marketing initiatives effectively.
- Oversaw the brand's P&L and conducted gross margin analysis to enhance financial performance.
- Pioneered consumer-driven marketing strategies by leveraging consumer insights to drive brand engagement and loyalty.
- Created and managed advertising objectives, media choices, and resource allocation for impactful campaigns.
- Crafted and executed a brand strategy that aligned with the brand's long-term vision and purpose, achieving key performance objectives.
Education
Bachelor of Arts - Communication
STIKOM The London School of Public Relation
Jakarta09.2017
Skills
Marketing Campaign Development
Timeline
Marketing manager
PT Kaldu Sari Nabati
06.2025 - Current
Brand Category Manager Cheese
PT Sukanda Djaya
11.2023 - 05.2025
Brand Manager Superstar & Astor
PT Mayora Indah Tbk
02.2023 - 11.2023
Brand Manager Slai Olai
PT Mayora Indah Tbk
11.2021 - 02.2023
Assistant Brand Manager Noodle Division
PT Indofood ICBP Sukses Makmur
04.2019 - 10.2021
Assistant Brand Manager
Danone Aqua
04.2018 - 04.2019
Bachelor of Arts - Communication
STIKOM The London School of Public Relation