LINH HOANG

Brand Manager Cum Deputy Manager ( Promoted ) From 06/2021

• Led daily operations for 25 brands across 58 stores, consistently meeting and exceeding sales and KPI targets.
• Responsible for development and performance enhancement of the “Hermès” brand in Vietnam, focusing on brand image, sales turnover, and profitability.
• Implemented business strategies to expand brand distribution channels and established solutions for process standardization and efficiency.
• Partnerships with international companies to gain insights into global retail trends and promote new brands to Vietnam.
• Provided regular updates to the board of directors and evaluated quarterly and annual business plans, setting goals and tracking performance metrics to ensure alignment with organizational objectives.
• Worked closely with HR to evaluate team performance, conduct interviews, and implement succession plans.
• Collaborated with CRM and marketing teams to develop and enhance annual campaigns, boosting client engagement and fostering a client-centric culture.

Achievements:

• Successfully opened 10 new stores with 4 new brands in 2023, ensuring smooth operations from day one.
• Launched 8 new brands with 13 new stores in 2022, resulting in a 20% increase in new customer acquisition rates.
• Implementation of a comprehensive ERP and BI system and tailored policies for each brand and store, enhancing operational efficiency and data accuracy.

Brand Manager (Saint Laurent & Kenzo) 12/2017 to 05/2021

• Managed retail operations for 3 stores and sales team members to achieve sales targets/KPIs in Ho Chi Minh City and Hanoi.
• Keep track of key performance for retail targets, including UPT/APT, cross-selling, customer satisfaction, and service quality.
• Developed strategies and business analysis to align all categories with brand development and managed the buying budget.
• Coordinated with principals to ensure consistent brand image and successfully executed marketing campaigns, product launches, and sales goals.
• Work closely with store management and HR on recruitment, training, performance reviews, and employee relations to foster a positive work environment.
• Partnered with CRM and marketing teams to plan seasonal product campaigns aimed at engaging and retaining customers.

Achievements:

• Successfully led a team of 22 employees and improved performance with a positive work environment.
• Increased upselling and cross-selling rates by 25% for Kenzo, consistently achieving 100% of yearly sales targets.
• Boosted Saint Laurent's conversion rate by 30%, leading to an 18% sales increase in 2018 and a continued 10% growth in 2019-2020.

Assistant Brand Manager (Guerlain & Elizabeth Arden)

• In charge of retail for 6 counter managers and 30 sales staffs in order to achieve sales and KPIs
• Delivered regular business reports to management, highlighting market trends and competitor activities to inform strategic decisions
• Forecasted and managed stock levels to maximize sales, taking proactive measures on slow-moving and near-dated merchandise
• Planned and implemented marketing strategies to enhance brand awareness and market share
• Trained sales staff to meet performance targets, promote exceptional customer service, and maintain high motivation levels
• Strengthened relationships with existing perfumeries and identified new opportunities for partnerships

Achievements:

• Successfully opened 2 stores in Takashimaya, demonstrating strong leadership and project management skills
• Reduced slow-moving stock by 16% and near-dated stock by 10% through effective inventory management
• Developed relationships with high-value clients, resulting in a 30% increase in annual sales from the perfumery segment

Assistant Business Director of the Oil Department

• Supported the development of business plans and monitored supplier performance to ensure alignment with company objectives
• Conducted economic impact analyses of oil prices, providing critical information for strategic decision-making
• Developed strong relationships with key suppliers and negotiated contracts
• Gathered and analyzed data to support decision-making for opening new petrol stations, measuring the effectiveness of these decisions
• Monitored supplier performance to ensure compliance with quality standards at each petrol station
• Collaborated with the finance team to align supply chain activities with financial goals and budgeting requirements

Achievements:

• Consistently achieved monthly sales targets, exceeding KPIs by over 100%
• Reduced Oil Vaporize Value at Risk (VaR) by 10% through improved risk management strategies
• Successfully developed business and managed client relationships and projects

Department Retail Executive

• In charge of operation for 30 fashion & lifestyle brands at level 4 of Lotte Department Store
• Be responsible for daily department store operations to meet sales and KPI targets
• Conducted market research and introduced Lotte Department Store to potential distributors
• Introduced Lotte Department Store to potential distributors and negotiated rental conditions for their entry into the first store in Vietnamese
• Trained sales staff on service standards and ensured adherence to department policies
• Responsible for handling consumer concerns and problems. Ensure that any issues are resolved and communicated to management
• Regularly inspect the department store to uphold service excellence and brand image

Achievements:

• Played a key role in fully covering the fourth floor of the first Lotte Department Store in Vietnam, contributing to a successful launch
• Established a high-standard sales service area and executed promotion plans for every program
• Gained extensive knowledge of product ranges and insights into retail market dynamics