Chua Ling Ling

Key responsibilities:

• Managed production of clients’ advertising campaigns from brief to delivery
• Developed plans and managed resources using project management methodologies to ensure all jobs are delivered correctly and on time
• Recruited, trained and provided mentorship to new team members
• Oversaw brand understanding, quality control and proof checking
• Coordinated with internal and external stakeholders to manage expectations

Achievements:

• Production lead for major account spanning APAC, Australia, and Korea markets
• Set up team and production process for account for Japan office within three months, increasing revenue for organization
• Managed transition of print production from Singapore to Chennai hubs within two months, reducing local resource expenditure
• Initiated and managed transition of production workflow from paper to digital, and from office-based to hybrid work without interruption to daily operation

Key responsibilities:

• Developed marketing plans and strategies for English Language unit
• Planned and managed marketing budgets
• Collaborated with internal stakeholders to develop marketing strategies and plans
• Upholding British Council brand standards and style guidelines, EduTrust requirements, and copyright guidelines in internal and external communications
• Engaged agencies and designers to produce advertising campaigns, product brochures and collaterals

Achievements:

• Integrated offline and digital marketing in iPad 2 Campaign to achieve 128 new sign-ups, equivalent to $307,200 revenue against marketing expenditure of $43,130
• Ran a successful marketing campaign for teaching centers' Open House in November 2011, achieving more than 600 sign-ups for trial lessons over 2 days
• Initiated Step-Up English, radio program that aired from May to July 2011 on FM96.3, targeting Japanese who wanted to improve their general English. Very positive reviews were given by listeners such that media owner requested for sequel in 2012.
• Oversaw set up and staffing of roadshows at shopping malls, bringing new registrations over 2011

Key responsibilities:

• Liaised with DHL offices worldwide to meet customers’ special requests (stop shipment, change of billing, expedite customs clearance)
• Resolved shipment issues (eg damaged or delayed shipment) to customers’ satisfaction
• Call centre duties - arranged for courier pick-up, attended to customers’ enquiries, provided sales lead

Key responsibilities:

• Executed buying and selling of shares for clients
• Researched and kept up-to-date of market condition to provide professional and sound advice to clients
• Discussed with clients to understand their investment goals and provided guidance to new investors

Achievements:

• Empowered by client to manage investment and execute buy/sell orders without need for consultation
• Increased number of clients in group account through referrals