Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Lingjia Chen

Summary

With relevant knowledge in marketing, business administration, media communication, data analysis, I have always been interested in the marketing industry in school, and have carried out a period of campus marketing/operations internships. I have strong learning ability, organizational and communication skills. I am enthusiastic and cheerful, and I work carefully. I am willing to challenge and good at learning. I have my own ideas about work. I have the ability of innovation and execution. Familiar with word, excel, spss, powerpoint and other office software.

Overview

6
6
years of professional experience

Work History

Master Knowledge Management

Nanyang Technological University, Singapore
01.2023 - 12.2024

Learn about how to better utilise knowledge to improve business efficiency

Bachelor Marketing

South China University of Technology
01.2019 - 07.2023

1.Graduated from South China University of Technology, School of Business Administration

2. Received an entrance scholarship

3.Responsible for the administrative promotion of the football association

4. Internship in New Oriental Campus Promotion for 1 year.

5.Participated in the planning project of Guangdong University Games.

6.Participated in the school-level Internet+ competition.

Person in Charge

The Guangdong Provincial University Sports Games
03.2023 - 05.2023

1. in the early stage, mainly responsible for the planning of the project, including the preparation of materials, venue survey and schedule arrangement. 2. in the middle stage, mainly responsible for the smooth running of the contest and the handling of emergencies;
2. In the middle stage, we are mainly responsible for the smooth conduct of contests and handling of emergencies. 3;
3. In the latter stage, we are mainly responsible for the evaluation and follow-up after the coaching of the tournament.

Served as the person in charge of football project planning and execution

Team Leader

National Internet+ Competition For College Students
09.2022 - 11.2022

Participated in competitions at school level. Served as a team leader of my project. Actively communicated with the team members about the feasibility and production of the programme. Checking and analysing
Analyzed the feasibility of the business content. Prepared a presentation and business plan.

Intern

Sichuan Wanma Polymer Material Co.
07.2022 - 09.2022

Responsible for the work: the implementation of the company's daily business activities; the discussion, development

and implementation of the current period of work copy and planning; the production of the report programme to

organize and summarize; the collection of information, inventory of goods, etc..

Obtained performance: Presentation of the report was praised by the leadership

Marketing Intern

New Oriental Worry-free (Beijing) Education Consulting Co.
10.2019 - 10.2020
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
  • Responsible for the promotion of New Oriental related products on campus, exceeding the target of 10%.
  • Responsible for the planning of activities for the promotion of New Oriental products on campus, copywriting and marketing strategy work.
  • Responsible for the after-sales follow-up and activity execution of New Oriental related products on campus.

Education

Master of Arts - Knowledge Management

Nanyang Technological University Singapore
SINGAPORE
12.2024

Bachelor of Science - Marketing

South China University of Technology
Guangzhou, Guangdong, China
07.2023

Skills

  • Operations Management
  • Strategic Planning
  • Business Planning
  • Business Administration
  • Data Analytics

Languages

English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)

Timeline

Person in Charge

The Guangdong Provincial University Sports Games
03.2023 - 05.2023

Master Knowledge Management

Nanyang Technological University, Singapore
01.2023 - 12.2024

Team Leader

National Internet+ Competition For College Students
09.2022 - 11.2022

Intern

Sichuan Wanma Polymer Material Co.
07.2022 - 09.2022

Marketing Intern

New Oriental Worry-free (Beijing) Education Consulting Co.
10.2019 - 10.2020

Bachelor Marketing

South China University of Technology
01.2019 - 07.2023

Master of Arts - Knowledge Management

Nanyang Technological University Singapore

Bachelor of Science - Marketing

South China University of Technology
Lingjia Chen