Lim Seok Hui Ginny
Singapore
Summary
As an accomplished Sales Operations Manager, I bring a robust skill set centered around Business Analysis, Salesforce Effectiveness, and Strategic Planning. My professional journey, underpinned by both academic knowledge and hands-on experience, has honed my ability to pinpoint critical data sources that empower management teams. Leveraging this data, my expertise lies in transforming insights into actionable plans that drive operational excellence and deliver results.
Overview
26
26
years of professional experience
Work History
Sales Analysis and Pricing Manager
Sysmex Asia Pacific Pte Ltd
06.2014 - Current
- Head of Sales Administration Department responsible for consolidation and analysis of regional sales and production forecasts, as well as providing administrative support in the areas of trade control and legal documentation
- Regional Customer Master Data Owner responsible for alignment of customer records in various systems and management of regional data stewards
- Responsible for establishment of data governance standards and involvement in customer data migration activities which includes data cleansing, data load validation and trouble shooting
- Consolidation, analysis and presentation of Affiliate’s annual Sales Budget Plan to the CEO and CFO
- Conduct monthly presentations to the CEO and CFO on regional affiliates’ sales performance, upcoming tenders/sales pipeline and potential risks in respective APAC markets
- Work closely with Business Application and IT Teams in the design, development and roll out of new IT applications (CRM, Power BI, S4 Hana upgrade)
- Provide training to regional Business Analysts and Sales team on sales applications/tools
- Collaboration with Supply Chain and Marketing Department in monthly Sales & OPs
- Advise and Support CFO and Regional Marketing managers in product price setting before new product launch
- Advise and Support CFO during Half yearly Review of affiliate pricing and gross profit margin by business units
- Advise and Support CFO in the adjustment of Affiliate transfer prices to ensure appropriate balance of profits
- Quarterly review of regional reagent rental contracts to monitor revenue and costs are aligned to contract assumptions
- Support CFO in pricing analysis of high value tenders and sales opportunities.
Assistant Manager Data Analysis, SAP Sales Trainer
Vishay Intertechnology Asia Pte Ltd
07.2010 - 06.2014
- Regional Sales administration executive responsible for data analysis and consolidation of monthly reports to corporate management
- Core team member of Vishay’s Global Business Intelligence Project
- Regional Project lead for Sales automation projects and web applications such as Direct Sales Reports, Distributor Point of Sales, Budget/ Rolling Forecast Reports, and Logistic alerts
- Regional administrator for Customer master data and system integrations team member for new acquisitions
- Regional SAP Trainer and key user within the Sales and Distribution function.
Senior Data Analyst
Vishay Intertechnology Asia Pte Ltd
04.2007 - 07.2010
- Regional Sales administration executive responsible for data analysis and consolidation of monthly reports to corporate management
- Core team member of Vishay’s Global Business Intelligence Project
- Regional Project lead for Sales automation projects and web applications such as Direct Sales Reports, Distributor Point of Sales, Budget/ Rolling Forecast Reports, and Logistic alerts
- Regional administrator for Customer master data and system integrations team member for new acquisitions
- Regional SAP Trainer and key user within the Sales and Distribution function.
Data Analyst
Vishay Intertechnology Asia Pte Ltd
08.2005 - 03.2007
- Regional Sales administration executive responsible for data analysis and consolidation of monthly reports to corporate management
- Core team member of Vishay’s Global Business Intelligence Project
- Regional Project lead for Sales automation projects and web applications such as Direct Sales Reports, Distributor Point of Sales, Budget/ Rolling Forecast Reports, and Logistic alerts
- Regional administrator for Customer master data and system integrations team member for new acquisitions
- Regional SAP Trainer and key user within Sales and Distribution function.
Administrative Executive
Schaffner EMC Pte Ltd
08.2004 - 07.2005
- Responsible for full order processing and sales coordination function
- Application of Letters of Credit and Banker’s Guarantee in accordance to contracts
- Management of test equipment inventory, write-off and asset depreciation
- Accounting related tasks such as verification of supplier invoices, costs allocations within business units, liaison with external auditors
- Marketing related tasks such as distribution of corporate newsletters and preparation of distributor price list.
Senior Marketing Executive
Honami Electronics (S) Pte Ltd
12.2002 - 07.2004
- Handled product inquiries, sample requests and RFQs (request for quotations)
- Responsible for sourcing of new products and manufacturing partners to extend Honami’s product line
- Creation of customer and supplier database
- Followed up on new business/projects in terms of samples and quotes submitted
- Worked with manufacturers to resolve product quality issues.
Sales Executive
TDK Singapore Pte Ltd
03.2001 - 11.2002
- Provided customer service and sales support to customers within the Hard Disk Drive segment namely Seagate, Western Digital, Toshiba and related sub-contractors
- Prepared weekly sales forecasts and planned activities for assigned customer accounts
- Participated in monthly sales meetings and yearly budget meetings to report on market trends, sales achievement and new business opportunities
- Managed inventory to ensure optimal levels in supporting customer inventory and preventing write-offs
- Participated in quarterly production capacity meetings and customer quarterly business reviews
- Participated in production transfer projects from Japan to Thailand to increase production capacities and achieve cost savings.
Senior Sales Coordinator
TDK Singapore Pte Ltd
10.1999 - 02.2001
- Provided customer service and sales support to customers within the Hard Disk Drive segment namely Seagate, Western Digital, Toshiba and related sub-contractors
- Prepared weekly sales forecasts and planned activities for assigned customer accounts
- Participated in monthly sales meetings and yearly budget meetings to report on market trends, sales achievement and new business opportunities
- Managed inventory to ensure optimal levels in supporting customer inventory and preventing write-offs
- Participated in quarterly production capacity meetings and customer quarterly business reviews
- Participated in production transfer projects from Japan to Thailand to increase production capacities and achieve cost savings.
Account Executive
BBS Networks Pte Ltd
05.1998 - 09.1999
- Lead Initiation and sales development of Plexus key phone systems and software
- Sales order processing and installation
- Conducted customer training sessions for new installations
- Performed troubleshooting and technical support during warranty period.
Education
Masters in Business Administration -
Manchester Business School
01.2013
Graduate Diploma in E-Commerce Marketing -
Marketing Institute of Singapore
01.2001
Bachelor of Business Studies -
Monash University, Australia
01.1998
Diploma in Tourism Management -
Temasek Polytechnic, Singapore
01.1996
Skills
- Data Management and Analysis
- Transfer Pricing Management
- Sales pipeline management
- Forecasting and Inventory Management
- Process Improvement and Change Management
- Project Management
- Leadership – coaching and mentoring
- Master Data Governance
- Customer Segmentation
- Microsoft Excel expertise
- Budget Planning & Forecasting
- Cross-Functional Collaboration
Race
Chinese
Countryofbirth
Singapore
Currentremuneration
SGD 160,000 per annum (inclusive of AWS and variable bonus)
Personal Information
- Gender: Female
- Nationality: Singapore Citizen
References
- Ms. Linda Tan, Director, Vishay Intertechnology Asia Pte Ltd, +65 98170626
- Mr. Jasper Tay, Former Sales Director, TTI Asia, +65 97515171
- Mr. Andrew Lim, Sales Manager, Meds Technologies Pte Ltd, +65 96178771
- Ms Huang Yingli, Regional Business Manager, Roche Diagnostics Asia Pacific, +65 98154848
Timeline
Sales Analysis and Pricing Manager
Sysmex Asia Pacific Pte Ltd
06.2014 - Current
Assistant Manager Data Analysis, SAP Sales Trainer
Vishay Intertechnology Asia Pte Ltd
07.2010 - 06.2014
Senior Data Analyst
Vishay Intertechnology Asia Pte Ltd
04.2007 - 07.2010
Data Analyst
Vishay Intertechnology Asia Pte Ltd
08.2005 - 03.2007
Administrative Executive
Schaffner EMC Pte Ltd
08.2004 - 07.2005
Senior Marketing Executive
Honami Electronics (S) Pte Ltd
12.2002 - 07.2004
Sales Executive
TDK Singapore Pte Ltd
03.2001 - 11.2002
Senior Sales Coordinator
TDK Singapore Pte Ltd
10.1999 - 02.2001
Account Executive
BBS Networks Pte Ltd
05.1998 - 09.1999
Masters in Business Administration -
Manchester Business School
Graduate Diploma in E-Commerce Marketing -
Marketing Institute of Singapore
Bachelor of Business Studies -
Monash University, Australia
Diploma in Tourism Management -
Temasek Polytechnic, Singapore
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