Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
Generic
Agnes Lim

Agnes Lim

Singapore

Summary

Experienced Marketing & Communications Specialist with a demonstrated history of working in the B2B industry. Skilled in marketing strategy planning & communication, event management, and advertising. Strong marketing professional with proven track record in developing and implementing comprehensive marketing strategies. Known for collaborating effectively with teams to drive successful campaigns and adapt to evolving market needs. Expertise in content creation, brand management, and digital marketing, combined with results-oriented mindset. Speak to me and I will be glad to share how I can bring values to the company and workplace.

Overview

11
11
years of professional experience

Work History

Marketing & Communications Specialist

Welbilt Asia Pacific Private Limited
01.2017 - 03.2023
  • Leading a team of two across APAC region.
  • Plan, developed and execution of effective marketing strategy and campaigns.
  • Content creation and production of product flyers, sales presentation, print materials and communication tools.
  • Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
  • Streamlined internal communications by implementing a centralized system for information sharing across departments.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
  • Managed public relations efforts, securing positive media coverage for company initiatives and events.
  • Launched successful product launch campaigns generating buzz and driving demand for new offerings among target audiences.
  • Implemented social media strategies that attracted new followers while engaging existing ones more deeply into the brand story.
  • Oversaw event planning and execution, ensuring successful promotion of company products at key trade shows and conferences.

Regional Marketing & Communications, Snr Executive

Toshiba Mitsubishi-Electric Industrial Systems Corp
05.2016 - 04.2017
  • Marketing budget management, press releases, media monitoring, digital marketing, social media management, advertisement, seminar & trade show planning, and global marketing support

Marketing Communications, Snr Executive

Singapore Technologies Kinetics Ltd
05.2012 - 04.2016
  • Branding & advertising, marketing campaign planning, events management, product launch, trade show organization, media engagement, budget management, and media coverage tracking.

Education

Bachelor's Degree - Mass Communicaons

University of Northumbria
01.2016

Diploma - Business Studies/Administraon/Management

Nanyang Polytechnic
01.2000

Skills

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop

Languages

English
Mandarin

Personal Information

  • Date of Birth: 02/16/86
  • Nationality: Singaporean
  • Marital Status: Single

Timeline

Marketing & Communications Specialist

Welbilt Asia Pacific Private Limited
01.2017 - 03.2023

Regional Marketing & Communications, Snr Executive

Toshiba Mitsubishi-Electric Industrial Systems Corp
05.2016 - 04.2017

Marketing Communications, Snr Executive

Singapore Technologies Kinetics Ltd
05.2012 - 04.2016

Diploma - Business Studies/Administraon/Management

Nanyang Polytechnic

Bachelor's Degree - Mass Communicaons

University of Northumbria

Similar Profiles

CREATE PROFILE
Agnes Lim