Lim Kok Hua
Singapore
Summary
- I'm a dynamic and results oriented Business Leader with over 20 years of experience optimizing business leading cross-functional teams and driving profitability. Proven track record in business transformation, enhancing efficiency, reducing costs and fostering a culture of continuous improvement. Adept at aligning strategies to meet business goals to facilitate growth and scalability in dynamic environments. My specialties include the following:
- Strategic Planning and Execution
- Business Unit Set up
- Business Process Development and Improvement
- Cross Functional leadership
- P&L Management
- Change Management
- Team Development and Mentorship
- Supply Chain Optimization
- Risk Management and Compliance
Overview
27
27
years of professional experience
Work History
Chief Operating Officer
Sunlord Electronics Technology Pte Ltd
03.2019 - Current
- Set Up Asean + India Business Unit for Sunlord Nanjing.
- Collaborate with the executive team to align operations with long-term corporate strategy.
- Create and Execute Business Strategies.
- Create effective measurement tools to gauge the efficiency and effectiveness of internal and external functional group.
- Drive System improvement and integration to support oversea business.
- Foster a growth oriented, positive and encouraging environment while keeping employees and management accountable to company policies, procedures and guidelines.
- Develop and manage P/L, ensuring financial sustainability and profitability.
- Lead, mentor and develop a cross functional team of employees, fostering a high-performance culture
- Identify and expand new products in Asean + India.
- Designed and implemented performance metrics and KPIs that improved accountability and performance.
- Drive operational excellence.
- Achievement
- 2019 to 2023 CAGR is 63.8%.
- Profit margins maintain above 20% from 2019 to 2023.
- Expand and acquire new suppliers from 3 to 28.
Senior Sales and Marketing Engineer
Addcom Solution Pte Ltd
01.2023 - 05.2024
- Drive electronics components business in Singapore.
- Design-in to develop additional business with existing clients.
- Build new accounts through networking, distribution and business collaboration.
- Identify new prospects and develop market information for effective penetration.
- Monitor existing customers on payment, forecast and delivery.
- Prepared monthly reports for management review.
- Implement measures to achieve excellent customers support and effective marketing strategies.
Director, Supplier Marketing, APAC
TTI Electronics Asia Pte Ltd
07.2017 - 03.2019
- Develops, aligns and implements supplier strategies to drive businesses in Asia Pacific.
- Responsible for Asia market P/L by exceeding with healthy profit margin.
- Negotiates and manages the maintenance of agreements with suppliers that provide the structure for all business relationships.
- Manages and fosters relationships with supplier base and drives resolution to conflicts.
- Directs new supplier introduction or disengagement requirements.
- Drives resolution for supply chain issues affecting quality, cost, delivery or lead-time.
- Manage Supplier Performance. Supplier Quarterly Business Review (QBR) ownership and delivery.
- Execute marketing strategies with key suppliers in Asia Pacific.
- Supplier Communications & Management – Primary point of contact for ALL issues related to supplier interactions.
- Worked with cross-functional team members to ensure a high-performance team.
- Achievement
- Manage and grow the Connector/Emech business from US$50+ to US$180M. TE business grew from US$5M+ to US$50M+.
- Best Supplier Marketing Award from TE.
- TE Global Distributor Award consecutively for 3 yrs.
Senior Supplier Marketing Manager, APAC
TTI Electronics Asia Pte Ltd
07.2014 - 07.2017
Supplier Marketing Manager, APAC
TTI Electronics Asia Pte Ltd
12.2010 - 07.2014
Senior Sales and Marketing Manager
Addcom Solution Pte Ltd
08.2008 - 12.2010
- Provide Strategic Planning for the organization, ensuring that the business goals are met.
- Execute sales/marketing strategies with key suppliers to grow in Asean + China.
- Manage sales/marketing team in Asean + China.
- Drive new specific markets for growth. Set up and build the China team and business.
- Persistently drives for improvements in organization and people to maximize efficiency and effectiveness.
- Leads and drives to maximize sales and business creation/demand generation in the region.
- Build and grow a positive environment of professional achievers and promotes maximum cooperation to get results.
- Develop and manage P/L, ensuring profitability.
- Achievement
- Grew the business to US$12M+ and achieved good profitability for the company.
Business Development Manager, APAC
Future Electronics, Asia
07.2007 - 07.2008
- Build and initiate strategies with suppliers to drive performance to achieve budget for PIE (Passive, Interconnect & Electromechanical) group.
- Attending key sales branches account reviews either physically or via conference call with objective to grow the identified branches PIE business as set by the PIE Business Plan.
- Identify tools which can improve sales of PIE and drive implementation process. The tool must be easily accessible, user friendly, low cost to implement and effective in its use to drive PIE sales.
- To conduct physical review follow up with the local TE Connectivity and Raychem Sales and Future sales on the account review road shows and customer joint visits.
- Must drive and facilitate generation of new TE Connectivity and Raychem business.
- Target Suppliers, the objective must be to action the strategy for the identified supplier and convert to a Future Asia-Pac franchised line. Taking an active role in facilitating and driving the actions.
- Conduct weekly review of each new quote that comes through SBDU and scan the raw BOMs for PIE opportunities that can be effectively booked. Working with the Quote Managers and PMs to set the appropriate strategy for each opportunity and also assessing potential new line addition. Through this exercise, create criteria for the identification and then subsequent quoting strategy for PIE biz via SBDU enquiries – present this strategy to PIE and SBDU teams.
- Quarterly business review to review strategies and performance.
- Work with Filed Application Engineer for design-in opportunities. Initiating platform to track and be accountable for the activities in Asia Pacific
- Achievement
- First BDM in Future and successfully implement the portfolio to value add development for the company.
- Enhance engagement and development for suppliers/customers and grew the business double digit.
Product Manager, Asean
Arrow Asia Pte Ltd
06.2004 - 06.2007
- Responsible for selling values to supplier and building strong relationships to drive growth. Lines included FCI, TE Connectivity, Molex, Bourns and Honeywell.
- Establish market strategies to drive the lines in Asean.
- Provides the sales teams with direction based on supplier strategies, identifying and initiating business opportunities, as well as making the Suppliers understand Arrow strategy.
- Identify tools which can help the sales to sell the product.
- Quarterly business review with suppliers to review strategies and performance.
- Work with suppliers for TAM-DTAM and DTAM-DTAM to increase market share.
- Work with Field Application Engineer for design-in opportunities. Initiating platform to track and be accountable for the activities in Asean.
FAE, APAC
FCI Asia Pte Ltd
06.2000 - 11.2002
- Provide technical support for sales/customers in Asia Pacific.
- Conduct product training for customers and company employees.
- Implement major projects like setting up tooling facilities in Asean.
- Do design-in to enhance market penetration and solve customer’s needs.
- Conduct investigation and verification of problems and coordinate follow up actions.
- Support customers on quotations, technical issues, pricing, and writing technical proposals.
Sales and Application Engineer, Global
ETA Pte Ltd
01.1999 - 05.2000
- Business Development for key customers in Europe. Conduct Pick and Place Machine buy-off.
- Visit customer in Europe to provide technical training and working with customers on their machine requirement and facilitate factory to design and manufacture the machine to meet customer requirement.
- Manage a team of service engineer to support customers in Europe. Machine Set up to full production.
Education
Master of Business Administration -
University of Strathclyde
01.2021
Bachelor of Engineering - undefined
Nanyang Technological University
01.1998
Skills
- Operations management
- Cross-functional teamwork
- Strategic planning
- Process improvement
Languages
Fluent in English, Mandarin, Teochew & Hokkien.
Timeline
Senior Sales and Marketing Engineer
Addcom Solution Pte Ltd
01.2023 - 05.2024
Chief Operating Officer
Sunlord Electronics Technology Pte Ltd
03.2019 - Current
Director, Supplier Marketing, APAC
TTI Electronics Asia Pte Ltd
07.2017 - 03.2019
Senior Supplier Marketing Manager, APAC
TTI Electronics Asia Pte Ltd
07.2014 - 07.2017
Supplier Marketing Manager, APAC
TTI Electronics Asia Pte Ltd
12.2010 - 07.2014
Senior Sales and Marketing Manager
Addcom Solution Pte Ltd
08.2008 - 12.2010
Business Development Manager, APAC
Future Electronics, Asia
07.2007 - 07.2008
Product Manager, Asean
Arrow Asia Pte Ltd
06.2004 - 06.2007
FAE, APAC
FCI Asia Pte Ltd
06.2000 - 11.2002
Sales and Application Engineer, Global
ETA Pte Ltd
01.1999 - 05.2000
Bachelor of Engineering - undefined
Nanyang Technological University
Master of Business Administration -
University of Strathclyde
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