Lim Kian Kwang (Bernard)
Summary
Sales expert prepared for leadership roles. Proven track record in driving sales growth and cultivating lasting client relationships. Known for adaptability, problem-solving and decision making. Highly-skilled in negotiation, gaining trust of people, and achieve win-win scenarios leading to objectives successfully.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Samsung Retail Operations Executive
ADECCO PERSONNEL PTE LTD
05.2025 - Current
- Store upkeep and visual merchandising.
- Enforce retail execution standards.
- Assets management.
- Display set management.
- Plan and execute all assigned events and activations in line with brand standards, including planogram planning and on-ground delivery.
- Coordinate with external agencies to ensure on-time, high quality deployments, driving retail excellence and competitive advantage through design thinking.
- Manage billing, invoicing and all related administrative processes.
Samsung Brand Expert - Evangelist
ADECCO PERSONNEL PTE LTD
04.2022 - 04.2025
- Deliver proactive and delightful service to increase customer satisfaction.
- Coach sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Act as a brand ambassador by representing the company positively in all customer interactions and upholding the highest standards of professionalism.
Apple Brand Advocate
DKSH-SMOLLAN FIELD MARKETING PTE LTD
05.2021 - 03.2022
- Managed the visual merchandising aspect of consumer electronic stores across the island.
- Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
- Developed rapport and managed relationships with front-liners, leading to improved brand reputation and more efficient workflow.
- Organized and delivered training sessions for part-timers in merchandising best practices, to facilitate new product installation and ensuring a cohesive approach across the store.
- Fostered a collaborative working environment among fellow Brand Advocates by sharing best practices and supporting each other's development.
Huawei Field Force
HUAWEI INTERNATIONAL PTE LTD
02.2019 - 04.2021
- Maintained visual merchandise of key partner stores of various channels which includes telecommunication, electronic and open market stores.
- Executed daily operations of planograms, set up displays for merchandise. Gathered market intelligence and influenced sales by building rapport with stakeholders.
- Adhered to strict standards and guidelines of HQ for visual merchandise. Rectified issues swiftly and providing alternative solutions for problems faced in visual merchandise.
- Conducted data analysis of sales reports to understand and improve on the shortfall of sales for the monthly sales target KPI.
- Conducted product briefing and sales training to front-liners.
- Established good relationship and rapport with managers and staffs of partnering stores across all channels to maintain brand image.
Part-time Mobile Phone Promoter (Huawei)
HUAWEI INTERNATIONAL PTE LTD
07.2018 - 01.2019
- Conducted needs based analysis in order to recommend the perfect mobile phone.
- Handled objections thrown by customers in and turned it into sales opportunities on many occasions.
- Provided good after-sales service to increase customer retention and brand loyalty.
- Proven record of recurrent purchases and referrals.
Financial Adviser Representative
PROFESSIONAL INVESTMENT ADVISORY SERVICES PTE LTD
06.2017 - 01.2019
- Specialized in various insurance plans in the market across major insurance companies with extensive knowledge to provide a wide range of solutions catered to clients' needs and objectives.
- Raised awareness of financial planning using insurance and investment by reaching out to various prospects through multiple channels and platforms.
- Managed clients' portfolio and provided ongoing services to keep them prepared and updated to the latest changes.
- Maintained ongoing relationships with clients to further provide assistance and services required.
Part-time Mobile Phone Promoter (Samsung)
ADECCO PERSONNEL PTE LTD
05.2017 - 09.2017
- Promoted mobile phones and conducted needs based analysis to determine suitable product to be recommended to walk-in customers.
- Demonstrated and articulated clear product and brand's information to clarify questions given by customers and also to trigger needs and interest.
- Compared products and features to show the differences while showing the key advantages of own products over competitors.
Financial Services Consultant
AIA SINGAPORE PTE LTD
03.2015 - 04.2017
- Interact closely with prospects or clients to build connection and to figure out their financial planning needs.
- Advice clients on the choosing of right insurance plans that meet their requirements.
- Safeguard the interests of clients which includes advising clients to avoid insurance plans that might be detrimental to their needs.
- Strong understanding of insurance plans in the market with the ability to convey AIA’s strengths over competitors clearly.
- Maintained knowledge of new plans, current campaigns, policies regarding payment, exchanges and security practices.
- Provided prompt after sales services such as handling claims, enquiries, payments, documentations and etc.
- Proven ability to foster and grow strong relationships, utilizing trust and loyalty to ensure high levels of customer retention and repeat businesses.
Retail Sales Specialist
PHILIPS ELECTRONICS SINGAPORE PTE LTD
09.2010 - 09.2012
- Greeted customers in a timely fashion while quickly determining their needs.
- Responded to customer questions and requests in a prompt and efficient manner.
- Recommended merchandise to customers based on their needs and preferences and also conveyed merchandise’s strengths over competitors.
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
- Provided after sales service which includes handling customer’s complaints on various issues and gave quick follow-up actions and solutions.
Part-time Waiter
V8 CAFE PTE LTD
07.2009 - 07.2010
- Managed high volume of customers during peak hours, maintaining prompt and efficient service.
- Utilized strong multitasking skills to manage multiple tables simultaneously while maintaining a high level of attention to detail.
- Remained calm and poised when dealing with difficult customers or during busy shifts.
Part-time Waiter
AKASHI GROUP OF RESTAURANTS
06.2008 - 06.2009
- Managed high volume of customers during peak hours, maintaining prompt and efficient service.
- Utilized strong multitasking skills to manage multiple tables simultaneously while maintaining a high level of attention to detail.
- Remained calm and poised when dealing with difficult customers or during busy shifts.
Education
Diploma - Business Information Systems
Republic Polytechnic
05-2012
Skills
- Brand Representation
- Client Relationship Building and Management
- Critical Thinking
- Decision-Making
- Operations Management
- Product Merchandising
- Retail Operations
- Problem-solving abilities
- Prospecting, Cold-calling and Telemarketing
- Sales Coaching
- Sales Goals Attainment
- Sales Presentations
- Store Layout Optimization
- Strong Communication and Interpersonal Skills
- Training and Mentoring
- Teamwork and Collaboration
- Vendor Negotiations
- Visual Merchandising
Certification
EXSA 2025 - Gold Award
EXSA 2024 - Gold Award
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Last Drawn Salary
5000
Personal Information
- Expected Salary: 5000 - 5500
- Notice Period: 1 month
Timeline
Samsung Retail Operations Executive
ADECCO PERSONNEL PTE LTD
05.2025 - Current
Samsung Brand Expert - Evangelist
ADECCO PERSONNEL PTE LTD
04.2022 - 04.2025
Apple Brand Advocate
DKSH-SMOLLAN FIELD MARKETING PTE LTD
05.2021 - 03.2022
Huawei Field Force
HUAWEI INTERNATIONAL PTE LTD
02.2019 - 04.2021
Part-time Mobile Phone Promoter (Huawei)
HUAWEI INTERNATIONAL PTE LTD
07.2018 - 01.2019
Financial Adviser Representative
PROFESSIONAL INVESTMENT ADVISORY SERVICES PTE LTD
06.2017 - 01.2019
Part-time Mobile Phone Promoter (Samsung)
ADECCO PERSONNEL PTE LTD
05.2017 - 09.2017
Financial Services Consultant
AIA SINGAPORE PTE LTD
03.2015 - 04.2017
Retail Sales Specialist
PHILIPS ELECTRONICS SINGAPORE PTE LTD
09.2010 - 09.2012
Part-time Waiter
V8 CAFE PTE LTD
07.2009 - 07.2010
Part-time Waiter
AKASHI GROUP OF RESTAURANTS
06.2008 - 06.2009
Diploma - Business Information Systems
Republic Polytechnic