Lim Choon Kiong
Overview
21
21
years of professional experience
Work History
Head of Commercial Finance APAC
Tate & Lyle Asia Pacific
02.2018 - Current
- Company Overview: UK listed Specialty Food Ingredients Company
- Lead the Commercial finance (4) & Regional FP&A team (dotted line 3) in APAC region (ASEAN, India, Greater China, ANZ, North Asia) supporting Specialty Food Ingredients business of turnover ~US$500M
- Part of APAC and Greater China Leadership Team to provide financial leadership and support growth strategy
- Finance BPO Steerco member for APAC to drive improvements in finance processes and priorities
- Business Partner Regional commercial leaders to manage Commercial P&L and deliver topline and bottom line targets
- Provide decision-making support and advice to Senior Management, Category marketing, Product management, Supply Chain and Commercial teams
- Ensure accurate weekly/monthly/quarterly forecast of the Sales trend and financial performance
- Work closely with Group FP&A team to support business performance review for APAC region for Month End Closing, AOP, Quarterly forecasts and Long range plan
- Establish Centre of Excellence for pricing and margin calculation; Pricing Strategy, rebate review; Deal analysis; customer profitability analysis; identify opportunities for margin improvement and contracts management
- Financial modelling for M&A and business case for growth initiatives and investment opportunities (IRR, NPV, discounted payback analysis)
- Build a high-performing and engaged Commercial Finance team
- UK listed Specialty Food Ingredients Company
- Lead financial modelling for transforming the Go-to-market route in Indonesia new entity
- Develop Book of Business which tracks contracting progress and allow leadership team to make timely strategic and tactical decisions
- Close support and guidance to commercial team to successfully execute price increase and margin optimization in contracting cycle
- Successfully implemented supplementary pricing (~US$20m) during CY22 contract cycle to pass through unexpected input costs increases to protect margin
Assistant Manager, Finance
The Walt Disney Company Southeast Asia
07.2012 - 02.2018
- Joined Disney as a senior financial analyst supporting the Senior Finance Manager in FP&A of the Disney Media Distribution business (P&L size: US$36M) in Southeast Asia primarily in providing an accurate forecast of the business every quarter as well as detailed variance analysis of the quarterly and yearly performances by country, LOB, products and titles
- Also involved in providing deal analysis and support to the Sales Directors and Managers by running financial models and sensitivity analysis during negotiations with clients as well as reviewing contracts relating to financial and commercial terms to highlight risk areas and provide recommendations
- Promoted to Assistant Finance Manager and transferred to the Consumer Products Division reporting to the Regional Finance Director and handed a portfolio of roles to take on as the finance lead for 4 major business units within the Consumer Products Division: Singapore Market (P&L size : US$10M) – mature market, Vietnam Market (P&L size : US$3M) – new market, ASEAN publishing business (P&L size : US$4M), ASEAN Soft-lines business (P&L size : US$25M)
- Primary day-to-day job was to business partner with the respective Country/Business directors to provide financial guidance and value-adding insights and analysis to drive operational excellence as well as profitability
- Another key aspect is in supporting the Business heads and Regional FP&A team to deliver the yearly Budget and 5 Year Plan as well as ensuring forecasting and closing processes are effectively and efficiently managed
- Entails supervising one Contracts Admin Coordinator and one Financial Analyst
- I worked on several special projects to help drive process improvement
- Some notable projects include 1) automating the Quarterly Scorecard Review Process to help in-country finance teams to improve efficiency by 80%, 2) leveraging on automation function in online planning tool to help sales team improve forecasting efficiency by 50% and 3) Increase profitability through royalty rate increase and value chain analysis of licensees ~US$10M over next 5 years
Global Business Analyst
Huntsman Corporation
04.2011 - 07.2012
- Company Overview: Textile Effects Division
- Global Business Analyst in the Global Performance Management team supporting the Supply Chain and Research and Technology functions (P&L size: ~US$30M-40M)
- Reporting to the Global Performance Manager in a team of 3, main responsibilities center around providing useful dashboards, management reports and variance analysis of the monthly performance of the Supply Chain and R&T functions vs budget and forecasts
- Month end and quarter end tasks involve running reports from the management information system OBIEE (Oracle Business Intelligence) and SAP to extract the GL accounts relating to supply chain (I.e warehousing costs, logistics costs, inventory write-offs, inventory valuation) by SKUs and by markets to prepare variance analysis of products and market performance vs budget and forecast i.e which products have highest write-off due to slow sales, which markets have highest warehousing and logistics costs
- Provide support to Global Performance director in providing analysis and information to the VP of Supply Chain and R&T to support decision-making
- Textile Effects Division
- I was able to optimize the warehousing costs which was running at US$7mil per annum by up to 30% per annum through rationalizing the warehousing contracts across the 20 production sites and 50 warehouses in APAC, Europe and the Americas
Regional Financial Analyst
Fuji Xerox Asia Pacific
05.2009 - 04.2011
- Reporting to: Senior Pricing Manager
- Reason for leaving: Move from project-based work to more traditional FP&A role
Assistant Manager
PwC Singapore
10.2003 - 02.2005
- Reporting to: Audit Manager, Transaction Services Manager
- Reason for leaving: Move to Commercial role
Assistant Manager
PwC Singapore
02.2006 - 05.2009
- Reporting to: Audit Manager, Transaction Services Manager
- Reason for leaving: Move to Commercial role
Timeline
Head of Commercial Finance APAC
Tate & Lyle Asia Pacific
02.2018 - Current
Assistant Manager, Finance
The Walt Disney Company Southeast Asia
07.2012 - 02.2018
Global Business Analyst
Huntsman Corporation
04.2011 - 07.2012
Regional Financial Analyst
Fuji Xerox Asia Pacific
05.2009 - 04.2011
Assistant Manager
PwC Singapore
02.2006 - 05.2009
Assistant Manager
PwC Singapore
10.2003 - 02.2005
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