Summary
Overview
Work History
Education
Skills
Co-Curricular Activities
Timeline
Generic

Lim Chee Yong

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

21
21
years of professional experience

Work History

Senior Assistant Director (MDW Engagement Unit)

Ministry of Manpower
01.2021 - Current
  • Led a team of 7 officers to execute comms and engagement strategies which includes the creation of digital channels, e.g., a mobile app, WhatsApp menu bot for multiple platforms to reach out to stakeholders, e.g., MDWs, MDWs employers, etc.
  • Developed a content strategy to drive organic and paid traffic to the ministry’s owned channels (Facebook, TikTok, website, eDM and mobile app).
  • Oversaw the production of content for online and OOH platforms, tracked performance reports and played an integral part in the development and execution of marketing campaigns, e.g., work safety and anti-scam for MDWs.
  • Managed and optimised diverse communication channels, including eDM, TikTok, and traditional media. Led the team to launch new comms channels, i.e., WhatsApp Infobot for MDWs and Infohub (publications and resources for employers of MDWs) for MDW employers in 2024.
  • Oversaw budget allocation and vendor management for marcomms initiatives.
  • Led the team to implement programmes and comms efforts targeted at MDWs, MDW employers and employment agency personnel to help them understand their rights and obligations. This includes appointing training providers to conduct programmes, e.g., MDW Settling-in-Programme, Employer Orientation Programme, Certificate of Employment Intermediaries, etc.
  • Led the team to work with partner NGOs, e.g., FAST, ADEO and other mental health organisations, to implement initiatives to promote the mental well-being of MDWs.
  • Created a support network for MDWs mental well-being by working with partners, i.e., FAST/ADEO, to kickstart the Train-the-Trainer programme for MDW volunteers so that they can conduct the PFA programme in MDW native languages and develop a 'grassroot concept' for MDWs to look out for one another in the community.
  • Achievements
  • Launched WhatsApp channel, growing it to 50,000 MDW subscribers (20% of target population) within the first year
  • Spearheaded the development of Infohub on the MOM website, attracting 20,000 MDW employer visits through strategic Search Engine Marketing (SEM).
  • Consistently maintained over 60% open rate for eDMs, significantly above industry standards, using a data-driven approach to analyse content consumption trends
  • Led team to win MDDI's Comms Excellence Awards 2024 (Ministry category)

Senior Assistant Director (Investigations)/Applications and notifications

Ministry of Manpower
04.2017 - 01.2021
  • Responsible for the upholding the compliance of the low wage sectors (security, cleaning, landscaping, etc.) with the Employment Act (EA) via punitive actions (ranging from prosecution to warning) against errant employers.
  • Adopted one Ministry case management approach for cases with cross-cutting issues and update senior management of case status and enforcement actions.
  • Partnered relevant sector agencies (PLRD, NEA) on enforcement of the wage requirements under the Progressive Wage Model and annual grading of security agencies.
  • Compelled employers found with less severe offences to make rectifications via attending EA workshop and declare compliance.
  • Reviewed applications related to exemptions (e.g. overtime) under the Employment Act and those (salary deductions) requiring approval by the Commission of Labour.
  • Provided leadership and guidance to a team (i.e. 11 MX/EMX officers) and ensure key outcomes are met (e.g. speed of investigations/ rigorous of recommendation).

Head/ Assistant Director (Industry Engagement)

Ministry of Manpower
09.2012 - 04.2017
  • Responsible for joint marketing and outreach efforts with CPF Board on WorkRight initiative to educate workers on employment rights and the management of complaints and enquiries status tracking arising from the WorkRight initiative.
  • Provided secretariat support (arrange meeting with senior HR rep) to Dept Director on high profile employment related cases and surface updates to senior management (PS/DS level).
  • Engaged stakeholders at the industry level (e.g. tertiary education sector) to change employment practices via self-rectifications.

Senior Labour Market Analyst

Ministry of Manpower
05.2008 - 09.2012
  • Made critical analysis of key manpower trends and issues of the tourism industries (i.e. Integrated Resorts, hotels, travel agencies, etc) using qualitative (interviews, focus group discussions) and quantitative methods (e.g. data analysis).
  • Tasked to put in place structure and processes for the department (e.g. drafted a retainer contract, which enables the unit to leverage on the contractor to quickly gather information on emerging issues).
  • Demonstrated ability to lead newer officers to formulate poll questions based on the identified theme (e.g. policy changes, productivity initiatives, etc) and see to the timely launch of the polls.
  • Identified, drive and delivered key topical labour study (e.g. reviewed the employment landscape for PMETs and a publication to signal manpower pipelines to employers)

Student Support Officer

Institute of Technical education
02.2004 - 05.2008
  • Primary duties include survey administration and analysis on students (profiling survey) and graduates (tracer employment survey).
  • Analysed survey data of student feedback and computation of employment statistics
  • Report writing for management decision on policy review.
  • Planned and reviewed policies on scholarships and awards
  • Assisted in the logistics of major events such as skills competitions and award presentation ceremonies.

Education

Master of Applied Economics -

National University of Singapore
12.2007

Bachelor of Business Administration - Finance

National University of Singapore
05.2003

GCE ‘A’ Levels - undefined

St Andrew’s Junior College
12.1996

Distinction - Chinese, E. Math, Chemistry, Biology, History

St Andrew’s Sec School
12.1994

Skills

  • Proficient in Microsoft Office
  • Proficient in data analysis using SPSS

Co-Curricular Activities

St’s Andrew Junior College Jan 95-Dec 96 Took part in photo seminars and outdoor photo shoots. Volunteered for photo shoot for school events (Chinese New Year and sport meets). St’s Andrew Sec. School Jan 91- Dec94 Took part annually in Cross-country Run. Helped in the recruitment for new Chinese Language Society members. Demonstrated proficiency in Chinese language by being nominated for interclass Chinese Essay Competition

Timeline

Senior Assistant Director (MDW Engagement Unit)

Ministry of Manpower
01.2021 - Current

Senior Assistant Director (Investigations)/Applications and notifications

Ministry of Manpower
04.2017 - 01.2021

Head/ Assistant Director (Industry Engagement)

Ministry of Manpower
09.2012 - 04.2017

Senior Labour Market Analyst

Ministry of Manpower
05.2008 - 09.2012

Student Support Officer

Institute of Technical education
02.2004 - 05.2008

GCE ‘A’ Levels - undefined

St Andrew’s Junior College

Distinction - Chinese, E. Math, Chemistry, Biology, History

St Andrew’s Sec School

Master of Applied Economics -

National University of Singapore

Bachelor of Business Administration - Finance

National University of Singapore

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Lim Chee Yong