Li Li Panmeline Eng
Summary
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
24
24
years of professional experience
Work History
Marketing Manager
Sin Thai Hin Motor & Credit Pte Ltd
04.2021 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Business Owner/Operator
Li Hong Motor & Credit
02.2000 - 02.2020
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Director of Sales and Marketing
Hup Long Automobile Pte Ltd
05.2003 - 12.2019
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Established departmental performance goals and provided feedback for underperforming areas.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Director of Business Development
Lukewa (s) Pte Ltd By Nike Golf
02.2007 - 12.2016
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified business development challenges and customer concerns for proactive resolution.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Director
Raku Japanese Restaurant Pte Ltd
01.2002 - 09.2012
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Monitored expenditures to mitigate risk of overages.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
Education
Purchasing, Procurement, And Contracts Management
Singapore Economic Development Board (EDB)
Singapore1995
Braddell Secondary School
Singapore 12.1992
Skills
- Corporate Communications
- Client communication
- P&L Management
- Multitasking Abilities
Timeline
Marketing Manager
Sin Thai Hin Motor & Credit Pte Ltd
04.2021 - Current
Director of Business Development
Lukewa (s) Pte Ltd By Nike Golf
02.2007 - 12.2016
Director of Sales and Marketing
Hup Long Automobile Pte Ltd
05.2003 - 12.2019
Director
Raku Japanese Restaurant Pte Ltd
01.2002 - 09.2012
Business Owner/Operator
Li Hong Motor & Credit
02.2000 - 02.2020
Purchasing, Procurement, And Contracts Management
Singapore Economic Development Board (EDB)
Braddell Secondary School
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