Li Ling Quek
Summary
Dynamic marketing leader with proven success in boosting brand awareness and lead generation across APAC markets. Expert in strategizing and executing impactful online and offline campaigns, leveraging skills in Hubspot and relationship management. Achieved up to 15% SQL conversion, demonstrating exceptional pipeline management and business development acumen.
Overview
11
11
years of professional experience
Work History
ASEAN & Korea Field Marketing Manager
HCLSoftware
04.2023 - Current
- Responsible for generating leads, contributing to sales pipelines, sourced / influenced funnels and ensuring all marketing activities are well executed. - company led, channel partners & distributors, sponsorships and Account Based Marketing, as well as collaboration with industry associations.
- Build brand awareness through series of online and offline marketing activities,
- Strategizing and aligning marketing activities / events with the Geo leaders, country managers, sales and channel (partner) department to achieve business objectives and goals, revolving leads and qualified sales leads (SQLs).
- Tracking of leads - SQL conversions (10% to 15% from MQLs) and win deals (less than 5% from SQLs)
APAC Partner Marketing Manager
Zimbra
07.2022 - 04.2023
- Engagements and collaborations with distributors and partners resulting in lead generations, revenue growth and market expansion.
- Increased visibility of both the principle and partner companies through regular social media updates, case studies, webinars, offline events and newsletters.
- Assisted in the creation of customized pitch decks and other collateral materials specific to each individual prospect''s unique requirements.
- Collaborated with sales teams to develop partner-specific materials that supported the sales process.
- Strengthened overall corporate brand identity by strategically aligning messaging across all channels used by partners.
- Launched joint promotional campaigns, driving higher customer acquisition rates between both organizations.
ASEAN Marketing Manager
Avaya LLC
01.2020 - 06.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
ASEAN/ANZ Asst. Field & Channel Marketing Manager
Huawei (Enterprise BU)
12.2016 - 12.2019
- Collaborated closely with sales and channel teams to ensure consistent messaging and alignment of marketing initiatives.
- Streamlined communication with channel partners, leading to stronger relationships and increased sales.
- Established strong relationships with key industry influencers to elevate brand reputation within target markets.
- Increased channel partner satisfaction by developing and executing tailored marketing strategies.
- Devised creative co-marketing campaigns in partnership with strategic allies, fostering mutually beneficial growth opportunities.
Account Manager - B2B Business Development
Visibiliti
04.2014 - 11.2016
- Oversee the whole sales process from lead generation to closing the deal.
- Do business networking with Bosses and Directors from various companies.
- Organize seminars to promote services, from stretch to seminar day.
Education
Bachelor of Commerce - Marketing
University of Adelaide
Singapore (offshore Campus)12-2013
Skills
- Proficient in Hubspot, SFDC, Unica
- Relationship management
- Business development
- Strategizing, planning and execution of online and offline marketing campaigns and events
- Pipeline management (Conversions of MQLs to SQL, and win deals)
- ABM approach (Account based marketing)
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
ASEAN & Korea Field Marketing Manager
HCLSoftware
04.2023 - Current
APAC Partner Marketing Manager
Zimbra
07.2022 - 04.2023
ASEAN Marketing Manager
Avaya LLC
01.2020 - 06.2022
ASEAN/ANZ Asst. Field & Channel Marketing Manager
Huawei (Enterprise BU)
12.2016 - 12.2019
Account Manager - B2B Business Development
Visibiliti
04.2014 - 11.2016
Bachelor of Commerce - Marketing
University of Adelaide
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