LILI ANG JIA LI
Summary
Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and currently working as part of a close knit team to ensure that best&worst sellers are monitored. Continuously implementing visual guidelines to make sure that visual standards are maintained at all times.
Overview
2025
2025
years of professional experience
Work History
Internship
Pacific World Singapore Pte Ltd
- - Editing FA before sending for print
- - Contacting printer regarding of print stuff
- - Help out the on event coming in
Visual Merchandising Manager
Puig Asia Pacific
11.2019 - Current
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Managed merchandising standards and maintained consistency across distribution channels.
- Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
- Proposed new ideas and concepts to enhance merchandise displays.
- Created visual displays to highlight new and featured products.
- Monitored store traffic and customer engagement to determine display effectiveness.
Visual Merchandiser Manager
Estee Lauder Travel Retailing
07.2016 - 06.2019
- - APAC (Singapore, Malaysia, Thailand, Hong Kong, China, Taiwan, Macau, Australia, New Zealand, Japan, Korea and Mid Pac)
- - VM on APAC Travel Retail- La Mer, Aveda, Tom Ford Beauty, Origins, Darphin, Glam Glow and Kilian
- - Liaise directly with Global New york team for VM Schematic/Plano
- - Plano VM plan together with Store Design Team
- - To design and implement Element for Travel Retail environment for respective Brands
- - Doing Training session together with my VM Executive
- - Designing HPP and SPP Promo area
Visual Merchandiser Executive
Estee Lauder Travel Retailing
11.2014 - 07.2016
- - APAC (Singapore, Malaysia, Thailand, Hong Kong, China, Taiwan, Macau, Australia, New Zealand, Japan, Korea and Mid Pac)
- - VM on APAC Travel Retail- Origins, Aveda, Lab Series, ADF, Jo Malone London and Tom Ford Beauty
- - VM on APAC Travel Retail- Jo Malone London, Tom Ford Beauty and Bobbi Brown
- - Liaise directly with Global New york team for VM Schematic/Plano
- - Plano VM plan together with Store Design Team
- - To design and implement Element for Travel Retail environment for respective Brands
- - Implement launches together with Marketing Manager
- - To setup important doors in the Region when required
Merchandising Executive
L'oreal Singapore
04.2013 - 10.2014
- - Updating Plano for Maybelline, Garnier and Garnier Men
- - Designing strips, component sticker for new launch
- - Liaising with supplier to create component, housing and also counter
- - To dress up existing gondola based on retailer guideline for the counter
- - Creating semi-permanent floorstand for new launches
Visual Merchandising Senior Executive
CK Tangs Pte Ltd
07.2012 - 04.2013
- - Do up window display and in store display
- - Liaising with contractors, printer and Merchandiser
- - Designing graphic for the wall display
- - Planning Schedule for campaign
- - Running a team of 5 person
- - Planning and setup for new areas after renovation
Visual Merchandising Executive
CK Tangs Pte Ltd
07.2010 - 07.2012
- - Do up window display and in store display
- - Liaising with contractors, printer and Merchandiser
- - Designing graphic for the wall display
- - Doing in-house props
- - Planning and do schedule for the whole campaign
Visual Merchandiser
CK Tangs Pte Ltd
06.2008 - 07.2010
- - Do up window display and in store display
- - Liaising with contractors and printer
- - Designing graphic for the wall display
- - Doing props in house
- - Taking care of Home department
Education
Diploma - Visual Communication
Nanyang Academy of Fine Arts
06.2008
Secondary 1 to Secondary 5 -
Mayflower Secondary School
01.2005
Primary 1 to Primary 6 -
Serangoon Garden South School
01.1999
Skills
- Windows 95
- Windows 98
- Windows 2000
- Windows ME
- Windows XP
- Mac OS
- MS Office 97
- MS Office 2000
- MS Office XP
- Internet Explorer
- MS Outlook
- Outlook Express
- Adobe Photoshop
- Adobe Illustrator
- Macromedia Dreamweaver
- Macromedia Flash
- Macromedia Freehand
- Adobe InDesign
- Basic AutoCAD
- Teamwork and collaboration
Personal Information
Date of Birth: 06/24/87
Personality
- A person who have vision.
- Mature personality and positive minded
- Independent and responsible.
- Self-motivated, have courage to receive challenge
- Team player, love to mix around with people.
- Interests: Graphic Design, music, reading and shopping
Timeline
Visual Merchandising Manager
Puig Asia Pacific
11.2019 - Current
Visual Merchandiser Manager
Estee Lauder Travel Retailing
07.2016 - 06.2019
Visual Merchandiser Executive
Estee Lauder Travel Retailing
11.2014 - 07.2016
Merchandising Executive
L'oreal Singapore
04.2013 - 10.2014
Visual Merchandising Senior Executive
CK Tangs Pte Ltd
07.2012 - 04.2013
Visual Merchandising Executive
CK Tangs Pte Ltd
07.2010 - 07.2012
Visual Merchandiser
CK Tangs Pte Ltd
06.2008 - 07.2010
Secondary 1 to Secondary 5 -
Mayflower Secondary School
Primary 1 to Primary 6 -
Serangoon Garden South School
Internship
Pacific World Singapore Pte Ltd
Diploma - Visual Communication
Nanyang Academy of Fine Arts
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