Licely Yamada
Singapore
Summary
Cross-border Marketing and Sales related positions with top management exposure, which can offer opportunities to lead projects and virtual teams in a highly matrix & international environment to capitalize business opportunities and mid-long term competitive advantages for the company and the clients.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator of Women’s Healthcare BU
Bayer Yakuhin K.K. - Bayer Healthcare (Japan)
03.2007 - 07.2009
- Reported operationally to the Head of the BU Marketing Dept with a dual role of marketing excellence executive assistant and marketing special project support to the BU Controller
- Representative of the “Global Branding Team” in Japan
- Coordinated and implemented the roll-out of 3 global management projects for core global pipeline brands (YAZ, EC, Mirena) ensuring Japan Region participation in all global activities: product branding, marketing research (brand and market segmented related), pricing strategy, product monograph (adapt the global version), life cycle management (predominantly global), product marketing plan (regional brand plans)
- Prepared together with the BU Controller the “Business Planning Strategy” for the relevant pipeline brands as well as “Marketing Excellence Project” including the assessment and presentation of external business development opportunities and in-licensing candidates with potential strategic fit or portfolio gap
- Cooperated with PR dept
- On the design, roll-out campaign, and implementation of Global Brand Events tailored for the Japanese market (“World Contraception Day”, “Female Contraception Image Campaign”)
- Assisted BU Controller with Marketing and Procurement spent budget control (SAP system) as well as managed the overall contract workflow and follow-up for the entire BU (Contract Database Management- BU Caretaker)
- Customer relations (media agencies/key opinion leaders), retail sales, key account management
International (Expatriate) Management Services
Nihon Schering K.K. - HR Dept.
08.2004 - 03.2007
- Reported operationally to the HR Dept
- Head (Executive Officer) – Region Japan
- Preparation and implementation of Schering global assignment policies (Global Mobility Guidelines) and processes for Region Japan
- Managed the full assignment lifecycle for expatriates in Japan acting as a local HR business partner
- Provided consultation services in areas such as compensation/benefits, immigration, real estate, taxation, and health plan
- Review and update of the Global Assignment Policy for Region Japan
- Launched webpage for the company’s expatriates assigned to Japan as well as a Japan Orientation Handbook
- Created and implemented HR Coaching and Mentoring Program for junior managers selected and promoted by the company’s top management from the local talent pool (Region Japan) as well as Employee Award Campaign
- Member of HR Integration Team Committee (Bayer Healthcare & Nihon Schering integration), counterpart for Nihon Schering – to review, update, conduct synergies’ assessment, and integrate the International Management Services, Expatriates Policies and Guidelines of both companies for Region Japan
PR Coordinator - Women’s Healthcare BU
Nihon Schering K.K., Marketing Dept.
11.2003 - 08.2004
- Reported directly to the Head of Women’s Healthcare BU (Executive Officer) acting as the link between headquarters and Region Japan
- Planned, organized, and executed corporate and BU communication strategies (product launch seminars, journalists and media events, OBGYN & key opinion leader lectures and symposiums) strengthening the product positioning in line with strategies established by global business teams at headquarters and in close collaboration with the local marketing team
- Handled and coordinated advertising strategies and promotional activities, which included creating and printing of product brochures, flyers, handouts, press ads and newsletters concerning the oral contraceptive products of the company in Japan
- Monitored the competitive activity, market research, and marketing initiatives including online promotions, conferences & tradeshows as well as helped in developing and maintaining the BU’s product brand website content
Life Science Consultant/Recruiter
(TMP Global) Hudson / Oak Associates
11.2002 - 09.2003
- Managing the full recruitment cycle, from sourcing and pre-screening, to closing, hiring and orientation
- Experienced in hiring employees for Tokyo and Osaka based healthcare companies (executive, management, professional, and administrative) both international and local
- Developed and implemented recruitment strategies, recruitment processes, as well as established selection and interviewing techniques
Coordinator for International Relations
Obihiro City Hall, International Relations Div. (JET Program)
04.2001 - 04.2002
- Planning, coordination and implementation of international cross-culture events such as “Halloween”, “Ethnic Food Festival”, “Story Time Around the World”, “Regional Wine Festival”, Samba class, promoting international exchange among local and foreigner residents
- Translation of official documents and interpreter for official foreigner guests of Obihiro city and JICA (Japan International Cooperation Agency)
- Prefecture advisor for foreigner residents and investors
- Handled Trade envoys/mission
- Publication of monthly English newsletter for foreigner residents in Hokkaido
Retail Pharmacist (Morumbi area responsible)
Droga Raia Retail Pharmacy
05.2000 - 03.2001
- Responsible for all sales activities (prescribed medicine, OTC, healthcare and cosmetics products) coordinating a team of 14 sales staff ensuring customer excellence service and providing regular performance feedback
- Supervising and training pharmacy support staff (high retention rate)
- Managed area/store budgeting, statistical, inventory, and financial records
- Liaised with medical representatives and overlooked the preparation of publicity materials and displays developing the chain’s business
- Handle and resolve customer issues, complaints and questions to build customer trust and loyalty
- Ensure the accuracy and appropriateness of all prescriptions with applicable state and federal regulations
- Maintain reports for controlled, outdated, and recalled medications
- Liaised with medical doctors to gain additional information about customers and prescriptions to be filled
- Provided advice in response to customer enquiries about health issues, symptoms, adverse side effects, or potential interactions with other medications/treatments
- Counsel customers with regard to clinical services and medications filled at the pharmacy store ensuring compliance with all state and federal laws and corporate policies and procedures for controlled substance dispensing, manipulation, and record keeping
- Valid Brazil Pharmacy License and certified to provide immunizations and Medication Therapy Management (including manipulation)
Education
Specialization - Hormone Therapy - Chemical & Clinical Analysis
Kobe Pharmaceutical University
Kobe03.2000
Bachelor degree - Pharmacy & Biochemistry
Paulista University
Sao Paulo02.1999
Skills
- Credible track record of working as part of large, complex, multi-cultural, matrixed organizations Proactive team player; strong collaboration, negotiation, and presentation skills to management
- Advertising, brand management, brochure design, budgeting, competitive analysis, e-business marketing, market research, press releases, web site production
- Customer relations (media agencies/key opinion leaders), retail sales, key account management
Languages
English (fluent), Japanese (fluent), Spanish (fluent), Portuguese (native).
Timeline
Marketing Coordinator of Women’s Healthcare BU
Bayer Yakuhin K.K. - Bayer Healthcare (Japan)
03.2007 - 07.2009
International (Expatriate) Management Services
Nihon Schering K.K. - HR Dept.
08.2004 - 03.2007
PR Coordinator - Women’s Healthcare BU
Nihon Schering K.K., Marketing Dept.
11.2003 - 08.2004
Life Science Consultant/Recruiter
(TMP Global) Hudson / Oak Associates
11.2002 - 09.2003
Coordinator for International Relations
Obihiro City Hall, International Relations Div. (JET Program)
04.2001 - 04.2002
Retail Pharmacist (Morumbi area responsible)
Droga Raia Retail Pharmacy
05.2000 - 03.2001
Specialization - Hormone Therapy - Chemical & Clinical Analysis
Kobe Pharmaceutical University
Bachelor degree - Pharmacy & Biochemistry
Paulista University
Similar Profiles
Glenn McLaughlinGlenn McLaughlin
Senior Sales Executive at Bayer HealthcareSenior Sales Executive at Bayer Healthcare
Bernadette SantosBernadette Santos
Senior Executive Assistant at Bayer HealthcareSenior Executive Assistant at Bayer Healthcare
Monique WilsonMonique Wilson
Marketing Stretch Assignment - Bayer Healthcare at Bayer HealthcareMarketing Stretch Assignment - Bayer Healthcare at Bayer Healthcare