Lia Poh
Summary
Dynamic Digital Marketing Specialist with a proven track record at Urban Resource Services, enhancing user experience and driving brand awareness through innovative campaigns. Skilled in SEO and creative problem solving, I leverage data-driven insights to optimize marketing strategies and engage customers effectively. Committed to delivering impactful results in fast-paced environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Urban Resource Services
11.2024 - Current
- Enhanced user experience on the company website through strategic design updates and content improvements
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels
- Evaluated market trends to stay current on consumer and competitor changes
Marketing Executive
Lunar Wellness And Design
12.2023 - 04.2024
- Increased brand awareness by developing and implementing innovative marketing campaigns
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms
Translator (English-Mandarin)
HelloWorks
08.2023 - 09.2023
- Translated documents from English to Mandarin
- Reviewed final work to spot and correct errors in punctuation, grammar, and translation
- Fostered deeper appreciation of cultural nuances among clients with meticulously researched translations
Telemarketing Specialist
AIA
03.2022 - 07.2023
- Maximized conversion rates by identifying customer needs and presenting appropriate solutions
- Utilized strong negotiation skills to overcome objections from hesitant prospects, ultimately converting them into satisfied, paying customers
- Improved call quality by participating in regular training sessions and implementing feedback from supervisors
Marketing Intern
ASUS
12.2021 - 01.2022
- Given the Opportunity to lead a team and work with my peers to optimize marketing efforts
- Analyzed campaign performance data to identify areas for improvement
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives
- Increased brand awareness with creation of eye-catching promotional materials
Education
Bachelor of Marketing (With Honours)
University College of Dublin
Singapore10-2026
Diploma in Piano
ABRSM
Singapore05-2025
'Interpreting Management And Marketing'
University Of London
Singapore04-2024
Chinese Studies
Ngee Ann Polytechnic
Singapore08-2023
Secondary School
Bukit Panjang Government High School
Singapore12-2021
Skills
- Digital marketing
- Social media marketing
- SEO
- Digital marketing management
- Creative problem solving
- Customer relationship management (CRM)
- Graphic design
- Competitor analysis
- Delivering presentations
- Website Creation
- UI/UX
Accomplishments
- Chinese and Piano Representative of Singapore in various competitions (With Interview and Magazine Feature)
- (2 Consecutive Years) Silver Medalist Representative of Singapore at World Chinese Competition
- 优胜奖 Chinese Composition Competition Worldwide Issued by HSK
- Translation Test in English-Mandarin (Top Awardee)
- IMUN Delegate Of Singapore
- Best Debater Issued by Bukit Panjang Government High School
Certification
More than 40 Certifications Accredited by Google, Meta, Hubspot, SEMrush and others (Can be viewed on my LinkedIn Profile)
Languages
English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Korean
Elementary (A2)
Japanese
Elementary (A2)
Timeline
Digital Marketing Specialist
Urban Resource Services
11.2024 - Current
Marketing Executive
Lunar Wellness And Design
12.2023 - 04.2024
Translator (English-Mandarin)
HelloWorks
08.2023 - 09.2023
Telemarketing Specialist
AIA
03.2022 - 07.2023
Marketing Intern
ASUS
12.2021 - 01.2022
Bachelor of Marketing (With Honours)
University College of Dublin
Diploma in Piano
ABRSM
'Interpreting Management And Marketing'
University Of London
Chinese Studies
Ngee Ann Polytechnic
Secondary School
Bukit Panjang Government High School
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