Lexie (Yifei) Li
Postgraduate Student
Summary
Motivated, self-directed student with good data analysis skills. Wish to apply lean methodology and latest technology to tackle new ideas and projects.
Overview
1
1
year of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Business Development Intern
Tencent Technology
Beijing
03.2021 - 05.2021
- Identified applications of "Internet Plus" technology in the field of finance and taxation, scanning the development and innovation of the global finance and taxation industry, and interpreting the challenges faced by emerging technologies and traditional enterprises in the process of integration, so as to promote the design, mining and landing of "Internet Plus" finance and taxation innovation business.
- Applied the concepts of Internet operation to the traditional field of finance and taxation, starting from the concepts of user portraits and experience maps, disassemble and optimize the tax process, improved taxpayers' willingness to pay taxes, and develop personalized services, so as to promote the digitalization of finance and taxation work.
Data Operations Intern
Netease
Beijing
04.2020 - 08.2020
- Led projects and analyzed data to identify opportunities for improvement. Designed and distributed customer surveys to find the reason of customer loss in the past 2 years, data analysis was carried out to provide support for insight into user portraits, sales channels, product directions, etc., a research report of 20 pages are completed in the end.
- Used SQL to filter, split and merge the source data so that to obtain the core operation data such as user characteristics, behavior path, conversion rate and activity effect, also used other software tools to process the data exported from the SQL database in batches for perspective analysis and processing to produce systematic report forms.
User Research Intern
Ziroom Technology
Beijing
12.2019 - 02.2020
- Cooperated with colleagues from the design center to improve funnel analysis, found and solved the problems of users in the use of app according to the information and feedback of 1580 interviewed users. Deeply understood the needs of users, and communicated with product design and planning on this basis, so as to ensure the implementation of business processes and the optimization of user experience.
- Used tableau to visualized business data, interpreted user behaviors and explore their actual need. Created spreadsheets using Microsoft Excel for weekly and monthly reporting and prepared different written communications, reports and documents to ensure smooth operations.
Education
Master of Statistics - Statistics
The University of New South Wales
Sydney 05.2021 - 12.2022
Bachelor of Commerce And Advanced Studies - Business Analytics And Statistics
The University of Sydney
Sydney 06.2016 - 09.2020
Certification
(SOA) SRM and P
Skills
- Python
- SQL
- R studio
- Data Analysis
- Active Listening
- Marketing Research
- Analytical and Critical Thinking
Timeline
Master of Statistics - Statistics
The University of New South Wales
05.2021 - 12.2022
Business Development Intern
Tencent Technology
03.2021 - 05.2021
Data Operations Intern
Netease
04.2020 - 08.2020
User Research Intern
Ziroom Technology
12.2019 - 02.2020
Bachelor of Commerce And Advanced Studies - Business Analytics And Statistics
The University of Sydney
06.2016 - 09.2020